Sinopsis
Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Episodios
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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
06/05/2015 Duración: 13minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/
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PUBCAST: No, I Won't Follow You on Twitter (Sometimes)
30/04/2015 Duración: 31minIn this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Facebook Video Experiment Workshop/PHC Numbers
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Increased Post Frequency Is Helping and Killing Facebook Organic Reach
29/04/2015 Duración: 08minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/
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PUBCAST: Time Management, the Facebook Algorithm and REACH
24/04/2015 Duración: 51minJoin Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorithm update • Is organic reach REALLY down to 2.6%? • Is there a Facebook ads bubble?
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PUBCAST: Reflections and Celebrations
16/04/2015 Duración: 35minFollowing are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW 2015 and public speaking Early returns on a new business model
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Facebook Brings More Advertising Control to Location Targeting
15/04/2015 Duración: 04minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/
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Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares
07/04/2015 Duración: 12minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/
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Priority List: 13 Audiences to Target Using Facebook Ads
31/03/2015 Duración: 18minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/
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PUBCAST: Roundtable at Social Media Marketing World 2015
30/03/2015 Duración: 38minJon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.
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Facebook Organic Reach is Changing: Should Brands Share More Links?
24/03/2015 Duración: 11minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/
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PUBCAST: The Construction Edition
19/03/2015 Duración: 42minPut on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.
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How to Find Facebook Advertising Success While Playing the Long Game
17/03/2015 Duración: 07minThis is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/
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PUBCAST: Public Speaking, Motivation and Creating a Working Environment
13/03/2015 Duración: 38minPreparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) - Pick a topic you have talked about before and are passionate about. - Break it down into a pain, a story and a solution. - Create an outline first and slides second. - Ask the audience questions. Get them involved. - Plan everything but also plan for spontaneity - Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content. - SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT! - Do something fun, entertaining or unexpected. - Write and re-write. Practice by yourself and for someone else. And edit again. Time it. On SMMW 15 - So awesome. - Everyone going to be there. - This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types! - Go to stuff, but don’t feel like y
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68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
10/03/2015 Duración: 14minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/
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PUBCAST: Play the Long Game!
06/03/2015 Duración: 34minIn this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers in the name of the click! Playing the "long game" and proof of it's effectivness
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Facebook Ads Relevance Score, Positive and Negative Feedback
03/03/2015 Duración: 08minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/
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PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing
27/02/2015 Duración: 34minIn this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your customers? Raising Prices How should you communicate it? When should you raise prices? Importance of Auditing What Jon stumbled on What you should audit Highlights of the Experiment
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Facebook Dynamic Product Ads: Everything You Need to Know
24/02/2015 Duración: 07minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/
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PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell
19/02/2015 Duración: 39minIn this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!
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How to Create Multi-Product Facebook Ads in Power Editor
16/02/2015 Duración: 07minThis is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/