Wordpress: Wp-tonic Show Is For Online Course Builders, Business Owners & Wordpress Professionals

We sat down with Matt Inglot of the web agency Tilted Pixel, the Freelance Transformation podcast to talk about growing an agency, how to get web clients, and the benefits of having a podcast.   Show Table of Contents: 0:00 Intros 1:11 Matt's origin story and founding Tilted Pixel 3:00 Burning the candle at three ends 3:28 Early missteps in running an agency 4:16 Figure out your Why 4:47 Don't copycat others; they may not be doing what's best for longevity 5:52 Find a mentor who has already done what you want to do 7:15 By trying to serve everyone, you serve no one (well) 7:54 Set minimum projects budgets! 9:01 Deliver results for a specific subset of the market 10:56 Step One: Establish the problem you are solving 11:27 Find out more about the business, then identify the pain 13:43 How do you know when it's time to grow your agency? 15:45 When you are a solo freelancer, you may not be charging enough - but not for the reasons you may think 18:11 If you hire employees, you must be ready to grow

Our panel of WordPress experts discusses social media, and what role it plays in our own businesses. We examine some news stories circulating through the WordPress ecosystem. Our panel this week: Kim Shivler, Sallie Goetch, Jackie D'Elia, John Locke. We record our round table episodes on FireTalk every Saturday at 10am PST.   Our news stories this week: 1 - Teaching you isn’t free development time https://www.thewpcrowd.com/wordpress/teaching-isnt-free-development/ 2 - Why You Want to Get WordPress Plugin Support Licenses https://maintainn.com/2016/06/wordpress-plugin-support-licenses/ 3 -  Zerif Lite theme: Make WordPress Themes https://themes.trac.wordpress.org/ticket/35906   Main Topic: Social Media, what role does it play in your WordPress business?   0:00 Intros 2:15 News Story 1: Teaching You Doesn't Mean Free Development Time 4:07 Meetup Groups and boundary lines 7:20 If you hire a cheap developer, we can't train them for free 7:50 The difference between pointing people at an answer and doing a

We interview social media consultant Mojca Marš, founder of Super Spicy Media. We talk about social media strategies, what works and what doesn't. We examine the dominance of Facebook, the future of Twitter, and should you be on Snapchat? You really don't want miss this really interesting and insightful interview.   It's almost an hour of great knowledge from a true social media expert. Here's the table of contents for our episode with Mojca: Show Table of Contents: 00:00 Intros 00:57 The Mojca Marš/Super Spicy Media origin story 2:05 What obstacles did Mojca face when first establishing her own company? 3:00 Establishing an online persona 3:28 Is automating social media okay? 5:27 Relationship marketing is what social media should look like 6:30 Showing personality of your brand and team stands out 7:38 How to differentiate your company on social media 8:20 What is the ROI of social media? 9:50 Measuring ROI on social does not happen in one day 10:40 Why do businesses spend so much on traditional

We really have a great panel this week and discussion, We start the show with a couple WordPress and web focus stories then we go on to our main topic of the week  the main topic of the show "The Relations Between Agencies & Freelancers." We have a great panel of guests on the show this week. Matt Inglot https://www.tiltedpixel.com/ Nick Meagher http://byprimer.co/ Brian Jackson https://woorkup.com/ John Locke https://www.lockedowndesign.com/   Read the article: https://www.wp-tonic.com/podcast/121-wp-tonic-round-table-the-relations-between-agencies-freelancers/     ===========================   WP-Tonic is not just a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

Matt Medeiros from The Matt Report is our guest. Our main discussion point, "Is it getting more difficult to make money in WordPress?" Matt Medeiros knows many different facets of the WordPress ecosystem. He's the owner of Slocum Studios, a WordPress agency that specializes in higher education and publication websites. He also hosts one of the most popular WordPress podcasts, The Matt Report. Slocum Studios is also behind the Conductor plugin, which is a unique display building plugin for WordPress. He recently launched PluggedIn Radio, which is a podcast and video channel dedicated to WordPress plugin tutorials. Because of the diversity of WordPress products and services Matt is involved in, we felt he was the perfect person to ask, "Is it getting harder to make money in the WordPress sandbox?" Here's our 70 minute conversation with Matt, and his thoughts on the ecosystem. Show Table of Contents: 0:00 Intros 1:28 An underlying theme in Season 3 of the Matt Report? 2:00 Is it getting harder to make mone

We have a great WordPress round-table discussion with a great WordPress community panel. We begin the show discussing the biggest WordPress news stories of the week. Then in the second half of the show we discuss our main show topic "Website Redesigns: What Should You Consider?" Our panel this week: Jackie D'Elia https://jackiedelia.com/ Sallie Goetch https://www.wpfangirl.com/ Jonathan Denwood https://www.wp-tonic.com/ John Locke https://www.lockedowndesign.com/ Before the main topic, we looked at our two WordPress news stories of the week: WordPress 4.6 "Pepper" Released https://wptavern.com/wordpress-4-6-pepper-released-streamlines-plugin-and-theme-management Us vs Them https://wptavern.com/us-vs-them ================= Main Topic: Website Redesigns, What Should You Consider? Show Table of Contents: 0:00 Intros 2:30 News Story #1: WordPress 4.6 Released 10:41 News Story #2: Us vs Them 23:00 Why Do Businesses Need Website Redesigns in the First Place? 23:34 Mobilegeddon Is What Pushed Man

This week, on WP-Tonic EP118, we're joined by Scott Buscemi, founder of Luminary Web Strategies, a WordPress agency that specializes in WooCommerce and Easy Digital Downloads integrations. Scott shares some of his extensive personal insights about what makes a great e-commerce site, and growing an e-commerce centered agency. He also delves into his 8 years of helping clients get the eCommerce results they are looking for. Some of the things we talk about have nothing to do with the technology, but more about helping the clients see what are the real business problems they are facing, and then offer them solutions! Episode 118 Table of Contents: Show Introduction 0:15 Scott's Background in Web Development 0:49 John and Jonathan Intros 1:55 What Scott Has Learned About Running An Agency and Serving Clients 2:58 Diving Into Business Objectives with Client Projects 4:00 Figuring Out The Business Model Before Hiring a Web Development Firm 5:50 Tips for Hiring Developers and Small Agencies 7:25 Make Sure T

Our main WordPress topic is going to be "Email Plugins and Strategies for Email Marketing" We've also got three great stories from the WordPress community. Our Panel   Sallie Goetsch: from Wpfangirl.com Jackie D’Elia: from Jackie D’Elia Design Kim Shivler: from Whiteglovewebtraining.com John Locke: from Lockedown Design   Our weekly WordPress news stories: Headway Theme's Future Uncertain Amidst Financial Troubles https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles Competition, Crisis Management, and the Community https://serverpress.com/competition-crisis-management-community/ How To Create Accessible WordPress Websites https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/ Show Table of Contents: 0:00 Intro 2:26 WP News Story: Headway Themes in Financial Trouble? 13:27 WP News Story: How To Create Accessible WordPress Websites 18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress 18:43 Why Do We Still Care About E

Email marketing is a subject that causes a lot of confusion. How do you produce effective email marketing? Angie Meeker gives us some straightforward advice to get your email campaigns running on all cylinders. Show Sections 0:00 Intros 1:57 Where People Go Wrong With Email Marketing 4:10 Finding The Sweet Spot 6:12 The Promotions Folder in GMail 8:44 Getting People To Sign Up To Your Newsletter 10:42 Tailor Your Offer To The Content Being Read 11:19 You're Not Using Enough Opt-In Boxes 12:18 Pop-Ups Still Work 14:00 Add Email Opt-in Offers In The Content 15:00 Exit Pop-ups Are Best 16:16 How To Find Your Own Sweet Spot With Email Frequency 18:06 Correlation Between Conversion Rate and Sales 19:08 Fighting Inertia and Getting Businesses To Use New Tools 20:40 Establishing Trust With Business Owners 21:40 Show Them A Clear Path To Their Goal 22:30 Businesses Need To Find Their Marketing Voice 25:09 Feeling Confident in Your Marketing Message 27:06 Angie's Favorite Motivation Books 27:33 The

We have a great panel discussion connected to the latest WordPress news stories of the week then we go on to the main topic connected to what are the main WordPress page building solutions out there at the present moment. We really look at a number of different solutions. Sallie Goetsch: from WPFangirl.com Kim Shivler: from Whiteglovewebtraining.com John Locke: from Lockedown Design Bridget Willard Social Media Manager at: WordImpress Jonathan Denwood: from WP-Tonic.com Find WP-Tonic on iTunes: https://itunes.apple.com/us/podcast/wordpress-wp-tonic-jonathan/id893083124?mt=2 1 - Users of the Posts 2 Posts Plugin Left Searching for an Alternative   https://wptavern.com/users-of-the-posts-2-posts-plugin-left-searching-for-an-alternative 2 -  How ‘Pootle Pagebuilder’ Sold Licenses for $9K on Its 1st Month http://freemius.com/blog/success-story-of-pootle-pagebuilder-with-freemius/ 3 - Selling the Shovel vs. Mining the Gold https://syedbalkhi.com/selling-the-shovel-vs-mining-the-gold/ Plugins Pa

If there's one area where most site owners could improve their WordPress websites, it is with their hosting. For membership sites or eCommerce, shared hosting is not going to work for you. The next logical step is to go to a WordPress managed hosting solutions. We will look at those, plus a new breed of VPS hosting as we talk with Constantinos Coudounaris of WPHosting Spot in episode 114 of WP-Tonic.   Topics discussed: - Why is cPanel bad for website speed? - Why should you use managed WordPress hosting? - Why is shared hosting terrible for e-commerce and membership sites? - What are good choices for WordPress hosting? - Are hosting companies still innovating? - How does caching affect page speed? - How does a CDN affect site performance and page speed? - Why is customer support so important in business? And especially in web hosting? - What are the success principles that Costantinos lives by? Episode #114 at WP-Tonic https://www.wp-tonic.com/podcast/114-wp-tonic-best-value-wordpress-hosting-options/

WP-Tonic #113: How do You Write Winning WordPress Project Proposals? Our panel: Morten Rand-Hendriksen: from Lynda.com Sallie Goetsch: from Wpfangirl.com Jackie D’Elia: from Jackie D’Elia Design John Locke: from Lockedown Design Today the WP-Tonic panel discusses how to write a winning WordPress proposal. What things go into a great proposal? How do you handle the payment schedule? Who is responsible for content creation? How should you price? Should you use value-based pricing, hourly pricing, fixed pricing, or another means of pricing? What are some common mistakes to avoid? What items do you stress in your proposals? All these questions and more are answered on episode #113 of WP-Tonic. https://www.wp-tonic.com/podcast/113-how-do-you-write-winning-wordpress-project-proposals/   ------------------------------------------------ Spotlight WordPress news story (top of the hour): https://helen.wordpress.com/2016/07/13/theme-disconnect-and-discontent/ ---------------------------------------------

We Have a great discussion here with Christopher Hawkins about an interesting subject how to deal with those difficult clients? Chris has been building web applications for over 16 years, successfully completing projects for business of every size, from Fortune 500s on down. Day-to-day, he manages a custom web development consulting firm. He also authors a software industry blog and has been published in Software Development Magazine (now Dr. Dobbs). http://www.christopherhawkins.com/about/ https://www.linkedin.com/in/christopherhawkins Cogeian Systems   Read the article on the WP-Tonic website for a full transcription of the show: https://www.wp-tonic.com/podcast/112-wp-tonic-best-deal-difficult-client-situations/   ---------------------------------------------   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

This week, we look at What Makes a WooCommerce Website Successful? The lessons we learned are not what you might expect them to be. Our panel this week: Sallie Goetsch: https://wpfangirl.com Morten Rand-Hendriksen: http://pinkandyellow.com/ Scott Buscemi: https://luminary.ws/ John Locke: https://www.lockedowndesign.com/ Show Table of Contents: 0:00 We introduce the episode and our panel. 3:34 WordPress News Story: John James Jacoby Publishes 35 Part Tweetstorm on WordPress Leadership, Community, and Economics https://wptavern.com/john-james-jacoby-publishes-35-part-tweetstorm-on-wordpress-leadership-community-and-economics 27:26 Our Main WordPress Topic: What Makes a WooCommerce Website Successful? 27:49 What are the characteristics that make any ecommerce website successful? 28:45 Show off what makes you different. 29:15 You have to drive traffic to your website. 31:34 Running an e-commerce site is the same as running a bricks-and-mortar store. 34:12 If you don't have traffic, you aren't going

Bob Dunn, known as BobWP across the web, started his business in 1992 and spent over 25 years partnered with his wife providing marketing and design for large and small businesses. He discovered WordPress in 2007 and started designing WordPress sites.   Visit the WP-Tonic site for additional content: https://www.wp-tonic.com/podcast/110-bob-dunn-bobwp-podcast/   ==================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

An insightful WordPress roundtable discussion on what are the thing you need to understand connected to the clear difference between what works connected to web-copy and how in someways it clearly very different to print world.   Read the full article and get bonus content on the WP-Tonic website: https://www.wp-tonic.com/podcast/109-wordpress-difference-effective-web-copy-print-copy/   ====================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

We talk to Matt Miller the Founder of "School Spirt Vending." Matt has an amazing story connected how he got the idea for his business and how he managed to drive forward and build a real business. He also talks on why his online presence is powered by WordPress. http://schoolspiritvending.com   Get additional content for this episode at the WP-Tonic website: https://www.wp-tonic.com/podcast/108-matt-miller-all-american-entrepreneur/   ===================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.  

In this episode we look at how you should judge what WordPress design/development company you should hire to help you build you next great WordPress powered website. We have a great panel here with lot of industry experience.   Get bonus content from this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/107-how-to-evaluate-a-wordpress-freelance-web-designer-developer/     ===================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

Jonathan & John give more tips and advice connected to how to make your old slow sloth of a WordPress website into a speed machine. We look at CDN, caching and how to really optimize your images plus we discuss a number of other things to help you make your website in to a speed machine.   Get additional content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/106-speeding-up-your-wordpress-site-sloth-to-speed-cheetah/     =====================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

We look at a number of services and WordPress plugins that can help make your WordPress website faster to load and become the speed machine of your dreams. It really easy to end up with a really slow loading WordPress website. We give some clear and actionable advice that really works. What should you look for connected to hosting to themes? Then we move on to services like CDNs and also caching plugins. We have list of 6 to 7 different areas that can make your WordPress website into a speed machine.   Read the companion article on WP-Tonic.com for bonus content: https://www.wp-tonic.com/podcast/105-speeding-wordpress-slow-dog-speed-machine/   =====================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.