Wordpress: Wp-tonic Show Is For Online Course Builders, Business Owners & Wordpress Professionals

Email marketing is a subject that causes a lot of confusion. How do you produce effective email marketing? Angie Meeker gives us some straightforward advice to get your email campaigns running on all cylinders. Show Sections 0:00 Intros 1:57 Where People Go Wrong With Email Marketing 4:10 Finding The Sweet Spot 6:12 The Promotions Folder in GMail 8:44 Getting People To Sign Up To Your Newsletter 10:42 Tailor Your Offer To The Content Being Read 11:19 You're Not Using Enough Opt-In Boxes 12:18 Pop-Ups Still Work 14:00 Add Email Opt-in Offers In The Content 15:00 Exit Pop-ups Are Best 16:16 How To Find Your Own Sweet Spot With Email Frequency 18:06 Correlation Between Conversion Rate and Sales 19:08 Fighting Inertia and Getting Businesses To Use New Tools 20:40 Establishing Trust With Business Owners 21:40 Show Them A Clear Path To Their Goal 22:30 Businesses Need To Find Their Marketing Voice 25:09 Feeling Confident in Your Marketing Message 27:06 Angie's Favorite Motivation Books 27:33 The