Boutique Chat

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe. Resources: Join The Boutique Hub Community

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and explains its mission to connect buyers and sellers. She provides practical advice on setting your business apart from competitors and the incredible value of becoming a one-stop shop for your customers. Resources:  Join The Boutique Hub Community  Dallas Market Center: Website | Instagram  Cindy Morris: LinkedIn  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you. Resources: Join The Boutique Hub Community

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch. Resources:  Join The Boutique Hub Community  Kari Patefield: Instagram  Website: https://shopikt.com  Facebook: facebook.com/iktboutique  Instagram: @iktboutique   Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started. Resources: Join The Boutique Hub Community

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole. Resources:   Hubventory | Wholesale Boutique Hub Membership  Samantha Conner: Instagram Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way. Resources: Join The Boutique Hub Instagram: The Boutique Hub / Ashley Alderson

Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success. Resources:   Boutique Summit 2024 Boutique Hub Membership   Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Hubventory | Wholesale 

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer. Resources: Join The Boutique Hub Community

Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges.  Resources:   Boutique Summit 2024  Boutique Hub Membership  ----  Megan Crabtree: Instagram   Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Small Business Marketing Handbook  Hubventory | Wholesale 

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible. How to Buy Wholesale Guide

Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision. Resources: Jackie Koch: Instagram | LinkedIn  People Principles  World’s Greatest Boss Is Hiring Freelancers Right For Your Business?   Navigating Wage & Hour Laws  Here is the link to our free compliance checklist! We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources:   Facebook Ads Masterclass 

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.  Resources:   Boutique Summit 2024  ------  April Rector: Instagram  The Light House Boutique: Website | Facebook | Instagram  -----  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Small Business Marketing Handbook  Hubventory | Wholesale 

How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns.  Resources:   Facebook Ads Masterclass  Boutique Hub Black  ----  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Boutique Summit 2024  Small Business Marketing Handbook  Hubventory | Wholesale  

We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success. Ashley Alderson: Instagram The Boutique Hub: Instagram

In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the crucial decisions influencers face when starting a brand, and the importance of careful sourcing to ensure quality and specialization. Resources:   Wholesale Courses: Brand Owner Basics | Apparel Manufacturing Masterclass | Tradeshow Marketing Handbook | Wholesale Marketing Handbook  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Boutique Summit 2024  Small Business Marketing Handbook  Boutique Hub Black  Hubventory.com  Join the Community  

Welcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business. Download the Retail Acronyms Sheet

Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experiences and effective feedback loops in refining her boutique's offerings. Listen in to learn about her approach to identifying emerging trends, how she translates data into actionable decisions, and how to determine optimal launch timings for sustained success in the industry. Resources:   Jincy Wallace: Instagram  Jincy’s Southern Exchange: Instagram | Website |  Facebook | TikTok    Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Boutique Summit 2024  Small Business Marketing Handbook  Boutique Hub Black  Hubventory.com