Podcast Neil Wilkins

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Mindset Mastery, with Scott Allan With his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First. Neil talks to Scott about setting goals, motivation, focus, meditation, prioritisation and more, in this fascinating insight into the world of a best selling author and how his journey can inspire mindset mastery in us all. Find out more about Scott’s books and work at Scott Allan Books https://scottallanbooks.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for

Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic business environment. The stoic, metrics-driven leadership styles of the past no longer work. Modern workers expect authenticity and empathy from their leaders. To get the most out of your team, you must develop the nuanced leadership skills needed to focus and inspire them. Enter, Whole Human Leadership, a new modern leadership paradigm for connecting with and getting the most from today’s workers—and for advancing your career. The Power of Whole Human Leadership provides a robust, strategic framework for bringing

Cybersecurity, Biometrics and AI, with Eli Farhood Eli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late. Katsh is a Los Angeles-based technology company that is dedicated to reinventing Identity Access Management and Financial Technology.Katsh solves the pain and cost of managing credentials and OTPs with just a hand-wave on any smartphone. Connect with Eli Farhood https://www.linkedin.com/in/efarhood/ Visit Katsh https://katshid.com/about.html More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Predictive Analytics: Foreseeing Market Trends with AI Webinar What is Predictive Analytics? “Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and potential risks, allowing for proactive decision-making.” What Are Market Trends? “Market trends refer to patterns or movements in the market that signal the direction of consumer behaviour, industry developments, and economic shifts. Understanding trends helps businesses adapt to changing markets, innovate product offerings, and maintain a competitive edge.” Components of Predictive Analytics Key Components: Data Collection: Gathering relevant data from various sources. Statistical Algorithms: Techniques like regression analysis, clustering, and decision trees. Machine Learning Models: Algorithms that learn from data to make predictions. Data Analysis: Interpret

Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why marketing needs to be better at marketing itself Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle? The insights from this conversation will certainly be food for thought. Connect with Richard http://www.sopheramarketing.co.uk/ and https://www.linkedin.com/in/richardlevy1/ Visit Cambridge Marketing College http://marketingcollege.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect with Gao https://bit.ly/Orgasmicclarity More content like this at Neil Wilkins Online https://neilwilkins.online/category/self-awareness/

AI Movie Recommendations, with Kyle Cords CEO of OmList. Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle discovered the magic of uncovering new things from people who shared similar tastes to him — even if they lived a world away. It was during this journey that he began building OmList — a movie recommendation app that matches people to their new favorite films. Kyle's work lives at the intersection of art and technology: he went from writing movies to building technology that helps users find them in a beautiful way with OmList. OmList is a movie recommendation app that matches you to your next favorite film by swiping and battling movies. As you interact more with the app, the behind-the-scenes magic creates a deeper and more complex profile of your movie

Building a Personal Brand on Social Media: Tips and Strategies "Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.” "Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engaging with your community, and staying true to your authentic self. Personal branding is not a one-time effort but a continuous process of refinement and engagement.” For more content like this visit Cambridge Marketing College http://marketingcollege.com/events

What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Jacket” campaign promoting reduced consumption and environmental awareness. What is Green Branding? • Definition: Green branding involves positioning a brand as environmentally friendly through sustainable practices and messaging. • Importance: Attracts eco-conscious consumers and builds long-term brand loyalty. • Real-World Example: IKEA’s focus on sustainable sourcing and energy efficiency in its products and operations. Understanding Conscious Customers • Trend: Growing customer preference for brands that demonstrate sustainability. • Statistics: 72% of consumers globally are willing to pay more for products with sustainable credentials (Nielsen). • R

Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money. Neil and Howard explore what we can all learn from the nuances of non-profit marketing. Connect with Howard https://redroostergroup.com/ More content like this at Neil Wilkins Online http://neilwilkins.online

AI marketing automation involves using artificial intelligence to automate marketing tasks, optimise campaigns, and personalise customer interactions. Learn more with Cambridge Marketing College http://marketingcollege.com

Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast. Matt goes deep into the importance of goal setting, how to become driven by feeling rather than targets, and why reverse engineering back from your 85 year old self, is the best way to become a forever athlete. “I may not be a fast runner, but I’m getting a little bit better every day…. Some of the best athletes in the world will tell you, I fell in love with the process.” Matt Tack Connect with Matt http://fitness.fullfueled.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online

Possibilities of Privilege, with Jason Browne Author, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discuss honesty, the importance of non-judgment, how to find your top 3 privileges, and when it’s vital to understand how privilege works with gratitude. Watch Jason Browne’s TEDx talk https://youtu.be/Bk8rUb04pKI?si=_FksaP9panyPO6fg For more content like this, visit https://neilwilkins.online/category/mindful_living/

Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships. Emotional Intelligence (noun) “The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. Emotional intelligence is the key to both personal and professional success.” Oxford English Dictionary This webinar recording presents 12 practical, well-researched techniques, tools and approaches to help marketing managers develop emotional intelligence and enhance their leadership skills. 1. Cultivate Self-Awareness 2. Practice Self-Regulation 3. Strengthen Empathy and Social Awareness 4. Hone Interpersonal and Relationship Management Skills 5. Develop a Growth Mindset 6. Foster Psychological Safety 7. Communicate with Emotional Intelligence 8. Leverage the Power of Storytelling 9. Engage in Continuous Learning 10. Be Authentic and Lead by Example 11

“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives. Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way to ensure progress towards a better planet. Neil and Matthieu discuss how to ensure soil quality, good lawn care, diverse planting and more. If you have a large estate or a postage stamp-sized back yard, there are so many things you can do to help your garden save the world. Stay connected and follow Matthieu’s journey: Socials Calendly link: https://calendly.com/garden-of-your-dreams/30min Personal Instagram - https://www.instagram.com/matthieumehuys/ Paulownia Landscape Architects - https://www.instagram.com/paulownia_la/ Facebook - https://www.facebook.com/matthieu.mehuys Tiktok - https://www.tiktok.com/@valley.of.eden3 Linkedin: https://www.linkedin.com/in/matth

As Oleg Romanov says, AI will help you scale your business operations and customer support, so ensure you are scaling good things rather than scaling issues. This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast. Connect with Oleg on LinkedIn https://www.linkedin.com/in/oleg-romanov/ Oleg and on Instagram https://www.instagram.com/flash_007_/ More content like this on the Neil Wilkins Podcast on your favourite podcast channel https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice. In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes. They talk about maximising the customer lifetime value of your existing customers through a focus on personalisation through accurate AI tool deployment. And there is some ground breaking insight from Garik in the area of new customer acquisition through AI code outreach. Neil and Garik highlight some key AI tools to explore, including Make.com Instantly.ai PhantomBuster.com and more. Connect with Garik on Linkedin https://www.linkedin.com/in/garik-tate/ Visit AI Code Outreach http://aicodeoutreach.com More AI Marketing content like this https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Improving Marketing Operations, with Rebecca Vickers VP of Operations at FMO Media https://linktr.ee/rebeccacureton Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and developing effective systems. Rebecca is a firm believer in empowering others. Her goal is to foster stronger leaders, cohesive teams, and well-rounded individuals. leveraging over a decade of experience in Digital Marketing and Operations to empower teams, build relationships, and develop winning strategies. Neil and Rebecca talk about data-driven strategy, project management and operations, remote team management, and leadership empowerment. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins