Podcast Neil Wilkins

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 290:02:18
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Sinopsis

Alchemist, Marketer, Author, Speaker

Episodios

  • How to Become a CMO, with Sylvia LePoidevin

    29/10/2024 Duración: 50min

    Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix. Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO. Connect with Sylvia on Linkedin https://www.linkedin.com/in/sylvialepoidevin/ More content like this at Neil Wilkins Online http://neilwilkins.online

  • Creative Problem Solving and Innovation in Marketing

    25/10/2024 Duración: 45min

    1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches. 2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops. 3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement. More content like this at Cambridge Marketing College http://marketingcollege.com/events

  • How to Execute a Successful Social Commerce Campaign, with Eitan Koter

    23/10/2024 Duración: 45min

    Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation. Eitan believes in founder and employee generated content and explores this with Neil as well as questions like: Why is social commerce crucial for the future success of brands? What current strategies are most effective for acquiring new customers? What are the best practices for managing a successful TikTok Shop? How do shoppable videos increase online sales and boost conversion rates? What steps are essential for executing a successful influencer marketing campaign? Try Vimmi for yourself https://vimmi.net/neilwilkinspodcast20 More content like this at Neil Wilkins Online http://neilwilkins.online

  • Authentic Marketing in the Age of AI, with Emanuel Rose

    21/10/2024 Duración: 35min

    Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing, Emanuel leads with vision and innovation, leveraging machine learning to drive lead generation. Emanuel and Neil go deep into preserving authentic marketing in the age of AI. Connect with Emanuel Rose https://emanuelrose.com/ Get a copy of the Prompt Hack e-book https://www.emanuelrose.com/products/ai-prompt-hack/ More content like this at Neil Wilkins Online http://neilwilkins.online

  • Influencer Marketing 2024 Update

    20/10/2024 Duración: 31min

    6 roles that influencers commonly take on in marketing: Brand Ambassadors Content Creators Opinion Leaders Social Media Strategists Product Reviewers Event Promotion and Attendance Key ethical and legal considerations: Disclosure and transparency Intellectual property rights Data privacy and protection Truth in advertising Contractual agreements Fair compensation Diversity and inclusion Creating an Effective Influencer Marketing Strategy a. Setting clear goals and objectives b. Target audience and segmentation c. Creating a content plan d. Aligning influencer marketing with your overall marketing strategy e. Setting and managing budgets f. Measuring and evaluating the success of your influencer marketing campaign More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online http://neilwilkins.online

  • Personalising Marketing with AI

    17/10/2024 Duración: 23min

    Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts. - Track Your Results: Use metrics to refine and optimise personalisation strategies. More content like this at Cambridge Marketing College Visit Neil Wilkins Online

  • Man's Search for Sustainability, with David Auge

    16/10/2024 Duración: 34min

    Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Making Video Marketing Easier with AI, with Gideon Shalwick

    14/10/2024 Duración: 48min

    Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • How to Build Sustainability into your Business Strategy, with Lee Stewart

    30/09/2024 Duración: 30min

    Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable. Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a global IT company. At Fujitsu, he developed several sustainability technology solutions, including the multi-award-winning Digital Owl Solution. He was also responsible for implementing data centre energy efficiency rating tools and served as the global lead for IT Sustainability Consulting. More recently, Lee served as the Head of Sustainability at Fonterra, New Zealand's largest business. There, he led a team responsible for setting the sustainability strategy, ambition, communication, governance, and climate-related disclosures. This fascinating and practical conversation focuses on how to collaborate, where to look first and the early steps to the long term b

  • Time Management for Marketing Professionals

    27/09/2024 Duración: 46min

    Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and maintain a healthy work-life balance by making the most of the time available. Time management, scheduling, and prioritisation apps Trello – A highly visual project management tool that uses boards, lists, and cards to organise tasks. It’s excellent for tracking workflows and prioritising tasks using drag-and-drop functionality. Todoist – A powerful task manager that lets you create tasks, set deadlines, and prioritise them. It also includes features like recurring tasks, productivity tracking, and integration wi

  • SMB Marketing with James Hipkin

    20/09/2024 Duración: 50min

    Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Mindset Mastery, with Scott Allan

    17/09/2024 Duración: 44min

    Mindset Mastery, with Scott Allan With his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First. Neil talks to Scott about setting goals, motivation, focus, meditation, prioritisation and more, in this fascinating insight into the world of a best selling author and how his journey can inspire mindset mastery in us all. Find out more about Scott’s books and work at Scott Allan Books https://scottallanbooks.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Advanced SEO and AIO

    15/09/2024 Duración: 49min

    Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for

  • Managing Toward Purpose and Profit, with Victoria Pelletier

    13/09/2024 Duración: 38min

    Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic business environment. The stoic, metrics-driven leadership styles of the past no longer work. Modern workers expect authenticity and empathy from their leaders. To get the most out of your team, you must develop the nuanced leadership skills needed to focus and inspire them. Enter, Whole Human Leadership, a new modern leadership paradigm for connecting with and getting the most from today’s workers—and for advancing your career. The Power of Whole Human Leadership provides a robust, strategic framework for bringing

  • Cybersecurity, Biometrics and AI, with Eli Farhood

    11/09/2024 Duración: 46min

    Cybersecurity, Biometrics and AI, with Eli Farhood Eli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late. Katsh is a Los Angeles-based technology company that is dedicated to reinventing Identity Access Management and Financial Technology.Katsh solves the pain and cost of managing credentials and OTPs with just a hand-wave on any smartphone. Connect with Eli Farhood https://www.linkedin.com/in/efarhood/ Visit Katsh https://katshid.com/about.html More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Predictive Analytics with AI

    10/09/2024 Duración: 44min

    Predictive Analytics: Foreseeing Market Trends with AI Webinar What is Predictive Analytics? “Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and potential risks, allowing for proactive decision-making.” What Are Market Trends? “Market trends refer to patterns or movements in the market that signal the direction of consumer behaviour, industry developments, and economic shifts. Understanding trends helps businesses adapt to changing markets, innovate product offerings, and maintain a competitive edge.” Components of Predictive Analytics Key Components: Data Collection: Gathering relevant data from various sources. Statistical Algorithms: Techniques like regression analysis, clustering, and decision trees. Machine Learning Models: Algorithms that learn from data to make predictions. Data Analysis: Interpret

  • Your Marketing Career, with Richard Levy

    10/09/2024 Duración: 47min

    Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why marketing needs to be better at marketing itself Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle? The insights from this conversation will certainly be food for thought. Connect with Richard http://www.sopheramarketing.co.uk/ and https://www.linkedin.com/in/richardlevy1/ Visit Cambridge Marketing College http://marketingcollege.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Self Acceptance, with Gao Motsemme

    05/09/2024 Duración: 49min

    Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect with Gao https://bit.ly/Orgasmicclarity More content like this at Neil Wilkins Online https://neilwilkins.online/category/self-awareness/

  • AI Movie Recommendations, with Kyle Cords

    03/09/2024 Duración: 41min

    AI Movie Recommendations, with Kyle Cords CEO of OmList. Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle discovered the magic of uncovering new things from people who shared similar tastes to him — even if they lived a world away. It was during this journey that he began building OmList — a movie recommendation app that matches people to their new favorite films. Kyle's work lives at the intersection of art and technology: he went from writing movies to building technology that helps users find them in a beautiful way with OmList. OmList is a movie recommendation app that matches you to your next favorite film by swiping and battling movies. As you interact more with the app, the behind-the-scenes magic creates a deeper and more complex profile of your movie

  • Building a Personal Brand on Social Media

    30/08/2024 Duración: 39min

    Building a Personal Brand on Social Media: Tips and Strategies "Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.” "Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engaging with your community, and staying true to your authentic self. Personal branding is not a one-time effort but a continuous process of refinement and engagement.” For more content like this visit Cambridge Marketing College http://marketingcollege.com/events

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