Strategy With Jason

In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.

Skinny chats with Sandy Zannino (Innovative Auto HR) about how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership and why Gen Z are so naturally entrepreneurial.

Tanya Gray (Vicimus) breaks down the many facets of facebook marketing such as: why only marketing big events is a mistake, some landing page best practices, creating a unique brand identity, and why building a brand story and sticking to it is so important.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Raj Dey (Olympic Auto Group), Neil Shah (TRADE X), Dan Liska (Mobials Inc.) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They discuss company culture, delivering a consistent message, future proofing your business, and why you need to be training parts and service alongside sales.

John Kot, Jason Harris, Ted Lancaster, and Dan Liska discuss how communicating with the customer has changed, check it at the curb culture, 3rd party endorsements, competing with Amazon and how marketing strategies have changed.

Artur Załuska (Motomat Group) chats with Jason about all things data. They cover what kind of data is important to dealers, how much they both hate form fills, mining data to setup BDC for success and using data to connect to the individual.

Alex Gratto (St.Catharines Mazda) chats with Jason about respecting your staff, getting your team to use video, avoiding manager overload and how to ensure your staff is happy.

This week Skinny chats with Marija Cvetkovska (PCG Digital) about transferring from the dealership side to the vendor side of the business and how one informs the other, how digital marketing differs from the 30 day cycle, and the advantages of having a marketing manager vs a manager who handles marketing.

Levi Spires (Marketer/Author) chats with Jason about Carvana's buying process, dealerships who feel their brand is defined by their OEM, brand identity, and social equity.

Ivan Sandoval (autoTRADER) chats with Jason about what an agency should look like in 2021, bringing value to every meeting, digital marketing automation, and yearly marketing calendars.

David Hudson (Jeep Brand Experience and Innovation Manager) chats with Jason about all things Jeep, from the global growth of the brand, to their new my freedom program as well as what we can expect from the future of Jeep.

Eric Brown (CEO of inSearchX) chats with Jason about the death of the cookie, how the consumer shopping demand has changed, internet 3.0, and the future of digital consultants.

Brandi Lindgren (brandE Consulting) chats with Jason about retention whether it's with employees or customers, the fact that dealerships seem to accept the revolving door, how to offer customers real value and loyalty, also why focusing strictly on volume in dealerships is a mistake.

Andrew Sweet (Co-Founder Drivably) talks with Jason about customer's selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.

Today I jam with Adam Paterson at the Nissan Studio. We discuss the future of virtual showrooms, OEM and dealership synergy and leading digitally. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)

Wecome back our returning guest Russell Gentry! Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions. Russel and I discuss: •Update to the cookie war •Data storytelling - How dealers can take control of their 1st party data •How can dealers avoid Digital AD Fry

Strategy With Jason Feat. Simon Bowkett by Jason Harris

Strategy Mob Podcast feat. Allan Langer by Jason Harris

On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!

On this podcast I jam with Michael Ballero we discuss TikTok, sales persons social branding, crypto currency, NFTs, how to develop a proper why for your dealership and how to improve your vendor partner relationships. Michael is an automotive industry leader, successful business developer, youth club soccer coach, and a regional partner for KeyFetch Auto. He is often sought out for his automotive training and a few months ago dove head first into creating content on TikTok.