Strategy With Jason

In this episode of Shift Into Profit, Jason Harris sits down with Jake Cronin to break down one of the biggest missing pieces in dealership performance: measuring and coaching the in-person customer conversation. Dealerships invest heavily in training, process, and technology — yet most still rely on gut instinct to determine whether those processes are actually being followed. That gap leads to missed revenue, inconsistent customer experiences, compliance risk, and a revolving door of talent. This episode dives deep into why people still buy from people, why face-to-face interactions matter more than ever, and how modern process intelligence tools are reshaping dealership profitability — without replacing the human element. If you’re a dealer principal, GM, fixed ops leader, or sales manager looking to improve performance without adding friction, this is a must-watch. Catch Siro at NADA: North Expo Hall — Booth 6368N

Is digital retail helping your dealership—or quietly killing your margins? In this episode of Strategy with Jason, Jason Harris sits down with Faraaz Ghauri, VP of Digital Retail at NETSOL, to break down where most digital retail strategies fail—and what dealers must do to fix the online-to-in-store handoff before it destroys trust, profitability, and retention. Today’s car buyer completes over 90% of the journey online, yet most dealerships force customers to restart the process the moment they walk into the showroom. The result? Lost trust, slower deals, compressed margins, and poor CSI. If you’re serious about improving speed, compliance, customer experience, and consistent revenue, this episode will change how you think about digital retail.

What really happens after the sale determines whether a customer becomes loyal—or disappears forever. In this episode of the Driven Loyalty Podcast, Jason Harris sits down with Joe Webb to unpack one of the biggest loyalty killers in automotive retail: poor post-sale engagement. This isn’t about CRM checkboxes or automated follow-ups. It’s about intentional communication, real human connection, and building processes that empower your team to do the right thing—every time. If you’re tired of spending more on marketing just to replace customers you already earned, this conversation will challenge how you think about post-sale strategy—and show you what actually moves the needle. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj

Most dealerships think they have a process. Very few can actually prove it’s being followed. In this episode of Shift Into Profit, Jason Harris sits down with Gavin Janis Siro.ai to break down one of the biggest blind spots in automotive retail: confusing checklists with real process management. Dealers spend massive time and money getting customers into the showroom—but once the conversation starts, performance is often measured with nothing more than gut feel, assumptions, or outdated check-the-box reviews. If you manage sales, F&I, or dealership operations—and you care about consistency, compliance, customer experience, and profit—this episode will challenge how you think about process.

The dealership world is changing fast — and most dealers aren’t ready. In this episode of the Strategy with Jason Podcast, Jason Harris sits down with Adam Bruttell from Netsol to break down what’s really happening inside modern dealerships and why the traditional car-buying experience is breaking down. Today’s customer shops online first. In fact, 90% of the buying journey happens before they ever walk into the dealership — yet many stores still act like the customer is starting from zero when they arrive. That disconnect is costing dealers deals, trust, and long-term profitability. The future dealership will look very different in the next five years — and the dealers who adapt now will be the ones who win.

Automotive technology is broken — and it’s not because dealers don’t buy enough tools. In this episode of Driven Loyalty, Jason Harris sits down with automotive technology veteran Adam Gillrie from Savvy Dealer to unpack why dealership tech stacks are still 10 years behind, how innovation keeps getting derailed, and why no amount of marketing can fix a bad customer experience. They dig into the real reasons dealer technology fails: tools built for dealerships instead of customers, endless software band-aids for broken processes, and an industry that ignores its own data. From CRMs and websites to AI, digital BDCs, and data-driven decision making, this conversation cuts through the noise and challenges how dealers think about technology, people, and process. If you’re tired of buying “tools” that promise results but deliver friction, this episode will change how you evaluate tech, measure performance, and design experiences that actually create loyal customers. In this episode, you’ll learn: • Why automoti

On today's episode of The Strategy with Jason Podcast, DJ Sardana joins me in Las Vegas at the Digital Dealer Conference. DJ and I discuss the questions you MUST ask your Marketing agency, how to know if they're a PARTNER and so much more! For more info on C-4 Analytics, visit: https://c-4analytics.com/ DJ Sardana: http://www.djsardana.com/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why generic ads burn budget and fail to connect with buyers who expect real-time, personalized messaging. We also get into how Proficy’s approach to dynamic creative is tailored to each stage of the funnel and why that's so important. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why dealers can't rely on Google and Facebook alone. We explore why dealers fight for the bottom 3% in-market buyers while ignoring the 97% top of funnel buyers. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Kirsten Von Busch, Jennifer Ng and I explore trends in SUV registrations, automotive consumer lifestyle segmentation, insights from The Trade Desk and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Kirsten Von Busch: Kirsten.VonBusch@experian.com Jennifer Ng: jennifer.ng@thetradedesk.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Melinda Zabritski and I explore trends in EV leasing, consumer credit scores, monthly vehicle financing payments and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Melinda Zabritski: melinda.zabritski@experian.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, John Howard and I explore the automotive trends in what cars are on the road, what's happening with EV's and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian