Strategy With Jason

I really enjoyed talking to Todd Smith at 360 Converge. We jammed about automated follow up best practices, lead communication workflow strategies, how tech should not define the processes, and how digital retailing is an opportunity to create a customer experience.

I have really been looking forward to jamming with Dan Moore. I have been a fan of his product for sometime. Dan and I talked about debunking the myth of attribution, how to avoid self proclaimed marketing experts, our journeys with seflawrness, and the secret sauce. Dan's array of experience in marketing and leadership has given him a unique perspective on automotive and brand marketing. Dan is a big idea thinker and strategist, with boots-on-the ground experience at dealerships he has given him a great reputation in the automotive industry.

I had a great time jamming with Vasilios Lambos. We talked about what clubhouse has done to the auto industry, multi channel m,marketing strategies, creating real marketing KPI's, and how dealers need to take responsibility for their marketing education. Vasilios helps the world's most forward-thinking companies use their data to drive more efficient and effective advertising.

Terry Troline is so passionate about the auto industry. I had such a good time discussing how to create a consistent operation process, the snowball of change that has happened in the last 12 months, converting traffic into opportunities, and how to choose products that are customer centric. Terry's background has allowed him to develop a blend of Customer Satisfaction, Product Knowledge, and Needs Awareness. Terry is the president of EXOGloss which is the only appearance protection package to focus on the customer and not the chemical.

Jeff Sterns experience is equally as deep as it is wide. During our conversation we discussed how digital retailing is a process not a widget, why Jeff Started podcasting, the importance of video chat, the lost art of selling the story, and why we should embrace our CRM. I know you are going to enjoy this episode.

This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself. Nathan is the Chief Digital Branding Leader at Mohawk Honda, Chevrolet, and Collision. Nathan

This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman. Richard provides comprehensive, bespoke solutions for automotive and powersports retail groups requiring development of leading initiatives, omni-channel processes, and human capital for a somewhat "archaic" industry

Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas. Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny.

I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership's process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person. Kyle is so passionate about Driving automotive innovation through contagious marketing and process change. Check out his podcast called Contagious Podcast conversations that encourage innovation in automotive marketing, process, and culture.

Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff. Durran loves helping dealers sell more cars. Bottom line. There is nothing more that he gets fired up than seeing a dealer grow their internet sales by 20-50%, and knowing that through the partnership they make it happen together. Its all about people and putting in the right process, and that's his passion.

I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.

On this episode I have a great conversation with Russell Hill of FixedOPS Marketing. We talked about how to define dealers WHY, how marketing has changed over the last year, fixed operations strategies and COVID culture impact for dealers.

What a fun conversation I had with none other than Franks Lopes. We discussed the positive effects the last 12 months has had on our industry, ways to process our way to profitability, how there is no such thing as a magic diet pill and the power of goal setting. Frank is the Author of "The 7 Minute Setup - How To Achieve Your Personal & Professional Goals Faster & Easier" - which was recently featured in FORBES as one of "The 7 Best Investments In 2021". Frank helps businesses of any size create their “Why Buy” message, stripping away the gimmicks, promotions and deals to tap into what makes them different.

Lead engagement strategies, Digital retailing, Lead Response Syntax, Video best practices are just a handful of topics that I discussed with Steve Roessier recently. We had so much fun laughing and discussing best practices. I know you are going to enjoy this podcast. Steve's goal is to help dealerships focus on customer experience thru more Texting and Personalized Video. He is Responsible for launching & developing an implementation strategy for DriveCentric.

During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience. Squire works with Automotive retailers primarily in the after sales department to improve their market share, customer retention, customer experience metrics, and profitability.

You are going to really enjoy this podcast. Tom kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place. Tom Kline was born into the car biz. The automotive business is truly in his blood. For over 30 years in the auto and RV industries, he has developed easy-to-use compliance solutions that demonstrate on-going efforts by dealerships to effectively comply with federal, state and local industry regulations.

During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data. Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions.

Today Jason jams with Brian Allan. They discuss new ownerships models, the future of electric vehicles, and why tech companies need dealerships.

Checkout my conversation with Andrew Compton. We discussed what is a good vendor, worst vendor stories, and vendors being in synergy with their dealer clients. After Andrew's first automotive SaaS startup scaled to over 2,500+ dealer accounts, in just 5 years, today he helps other organizations generate exponential growth with sales and marketing strategies that work in automotive. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com Andrew Compton https://www.linkedin.com/in/comptonandrew/

Today Jason jams with Brian Allan. They discuss new ownership models, the future of electric vehicles, and why tech companies need dealerships. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)