Course Building Secrets Podcast

What does it take to design a profitable challenge that boosts engagement and drives sales? In this episode, Tara Bryan is joined by sales and marketing strategist Amanda Engler, an expert in live events, to share the secrets behind creating irresistible online challenges. Amanda reveals her proven three-step framework that gets ideal customers to sign up, show up, and stay engaged through the buying process.Learn how to avoid the most common challenge pitfalls, create a seamless customer journey, and boost sales without overloading your audience. Whether you’re new to running challenges or looking to level up, this episode is packed with actionable insights that will transform how you launch and scale.What You’ll Learn:Why challenges are a powerful launch tool for online businessesAmanda’s 3-step framework: Sign Up, Show Up, and Stay to BuyHow to avoid content overload while keeping participants engagedThe biggest challenge mistakes—and how to fix themKey strategies for boosting engagement and maximizing con

With AI tools flooding the market, many wonder if creating online programs rooted in expertise is still relevant. In this episode, Tara explains why AI in online programs can enhance your process but can’t replace the value of human expertise. Tara highlights that the fastest path to real customer results is led by expert insight, not automation alone.What You’ll Learn:How to leverage AI in online programs without losing the personal touchThe difference between AI-driven content and expert-led experiencesHow to craft transformational programs that guide customers beyond what AI alone can doResources & Links:Build an expert-led, infinitely scalable online business: TaraLBryan.comConnect with Tara Bryan on LinkedInSubscribe & Review:If this episode resonates with you, subscribe and leave a review! Your feedback helps us reach more entrepreneurs ready to build scalable, expert-driven online businesses.About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to in

Is overloading your clients with information holding your business back? In this episode, Tara Bryan breaks down why the old-school model of cramming content into your programs no longer works—and what to do instead. Learn how Action-Driven Delivery can transform your business by focusing on results instead of content overload. Discover how simplifying your approach can boost client engagement, satisfaction, and your bottom line.What You’ll Learn:Why overdelivering content can hurt your businessHow to create action-driven delivery that drives client successKey strategies to build a focused, results-oriented customer pathHow to scale by simplifying, not adding more contentResources & Links:Learn more about creating scalable business systems: TaraLBryan.comConnect with Tara on LinkedIn: LinkedIn ProfileSubscribe & Review:Enjoyed this episode? Don’t forget to subscribe, rate, and review! Your feedback helps us reach more entrepreneurs ready to scale smartly.About Me:Hey, it’s your host, Tara Bryan. And I

In this episode, Tara Bryan breaks down one of the biggest secrets to scaling an online business: pre-creating your training content. If you’re tired of reinventing the wheel every time you launch a cohort or onboard a new coaching client, this episode is for you. Tara explains how creating foundational training content in advance allows you to focus on delivering a transformative experience for your customers—without repeating yourself. Learn how pre-created content can fit into various delivery models like live cohorts, hybrid programs, certifications, and more. Discover how this approach unlocks infinite scalability while enhancing customer experience.What You’ll Learn:Why pre-creating your training content is key to scalingHow to integrate pre-created modules into different delivery modelsWays to deliver a high-touch experience without teaching live every timeReal-life examples of scalable content deliveryResources & Links:Ready to build a scalable online program? Visit TaraLBryan.comConnect with Tara

In this episode, Tara explores a phenomenon familiar to many entrepreneurs: Dusty PDFs. These are the forgotten assets—planners, presentations, or guides—hidden in your Dropbox or Google Drive, just waiting to be repurposed. Tara explains how these resources can become valuable tools for customer attraction, fulfillment, and even revenue generation. Discover how to reimagine, repackage, and monetize the content you’ve already created without reinventing the wheel.Key TopicsWhat Are Dusty PDFs?Identifying valuable, unused content hiding in your digital folders.The Power of Repurposing:Why your past creations still hold value for your audience.How repurposing can streamline customer success and boost revenue.Monetization Opportunities:Ideas for integrating dusty PDFs into your offers as upsells or lead magnets.Real-world examples of turning forgotten content into profit.Overcoming the Creator’s Dilemma:Recognizing the tendency to create new content instead of maximizing existing resources.How to build scalable

In this episode, Tara Bryan discusses a common pitfall for many business owners - vague promises that don't distinctly address the potential customer’s problem or the solution they provide. She explains why being specific about the measurable results you deliver—and the exact steps to get there—is essential to building trust, attracting clients, and creating a scalable business. In this episode, you’ll get actionable tips to define your business outcomes, align client expectations, and simplify your processes to scale effectively.Key Topics Discussed-Why Measurable Results Matter:The difference between vague promises and clearly defined outcomes.How measurable results build trust, attract clients, and drive loyalty.Common Challenges in Defining Outcomes:Overcomplicating processes and lacking clarity.Fear of committing to one result and not delivering.Steps to Create a Results-Driven Framework:Identifying the core problem your business solves.Mapping a step-by-step journey for your clients.Using data, case stu

In this episode, Tara Bryan dives into why sales alone can't fix a broken business model. Instead of chasing one-time sales and chaotic fulfillment, she highlights the power of building a scalable and sustainable business framework. Tara introduces the Infinite Scale Method™ as the solution, helping entrepreneurs create a streamlined path for their customers while scaling their business without maxing out their time. Learn how to package your expertise into a tangible framework that attracts lifelong customers, delivers consistent results, and simplifies growth.Key Topics Discussed:The Problem with Selling Through Chaos:Why more sales won’t solve the problems caused by a disorganized business model.The cost of burning out and constantly acquiring new customers.Introducing the Infinite Scale Method™:How to build a scalable business framework that separates time from revenue.Creating predictable, repeatable paths for customers to achieve results.Steps to Build Your Framework:Identify your unique expertise and t

In this episode, Tara Bryan explores how Donald Miller’s StoryBrand framework serves as an ideal example of the The INFINITE SCALE™ Method in action. By examining how Miller transformed his framework into multiple revenue streams and delivery methods, Tara illustrates the power of building and scaling a signature framework. From live workshops and self-paced courses to a bestselling book and a certification program, Miller demonstrates how a single framework can grow into a multi-faceted business empire. This episode provides listeners with a clear path for leveraging their own frameworks to expand authority, generate revenue, and create scalable impact.Key Topics Discussed:Donald Miller's Journey with StoryBrand:How Miller began with live workshops and used feedback to refine his framework.The evolution from interactive workshops to a comprehensive book and certification program.The Power of Multiple Delivery Methods:How StoryBrand offers six distinct ways for people to engage with its framework, including b

In this episode, Tara Bryan welcomes Jenny Hansen Lane, a self-publishing expert who has transformed her business and personal brand by leveraging Amazon's KDP platform. Together, they explore how self-publishing can be a powerful tool for establishing authority, creating new revenue streams, and accelerating business growth. Jenny shares her journey from digital marketer to self-published author, highlighting the immense potential of print-on-demand for coaches, content creators, and business owners looking to expand their reach. Whether you're just starting out or are ready to scale, Jenny’s insights and strategies can help you tap into Amazon's huge built-in-buyers platform and supercharge your impact.Key Topics Discussed:Why Self-Publishing?Jenny's journey to self-publishing and how it helped her transition from course creator to self-publishing authority.The potential of Amazon's platform as a revenue and credibility booster.Starting with Simple Steps:Jenny’s advice on how to get started, even if you’re

In this episode, Tara Bryan discusess the power of certification programs and how they can elevate your business. She breaks down what a certification program is, why it's a great way to scale your proprietary framework, and how to develop one that benefits both you and your customers. Tara shares real-world examples from industry leaders like Mike Michalowicz (Profit First) and Donald Miller (StoryBrand), who have successfully scaled their businesses using certification programs. Tune in to discover how you can turn your signature methodology into a scalable asset that extends your impact far beyond your immediate reach.Key Topics Discussed:What is a Certification Program?Definition and overview of certification programsHow they allow others to leverage your framework for their own businessesThe Value of a Signature Framework:How creating a signature methodology or framework is the foundation for any scalable certification programThe importance of intellectual property and packaging it for scalabilitySteps t

In this episode of Course Building Secrets®, Tara Bryan welcomes Katharine Chestnut, a former corporate marketing strategist turned mindfulness and meditation teacher. Katharine shares her incredible journey from the fast-paced world of Fortune 100 companies to building a mindfulness-centered business that prioritizes authenticity, balance, and impact.Katharine opens up about how she transitioned out of corporate life and scaled her business while staying true to her values. She reveals how she used mindfulness and journaling to guide her business decisions and discusses the key strategies she used to grow her business without burning out.If you're an entrepreneur or business owner struggling to find balance between growth and authenticity, this episode is packed with insights on how to build a sustainable business that feels aligned with your purpose.Resources Mentioned:Books by Katharine Chestnut: https://katharinechestnut.com/product-category/books/Insight Timer App: https://insighttimer.com/Connect with K

If you’re stuck in the 1:1 client model and believe that scaling your business is impossible because your results are dependent on your personal attention, this episode will challenge everything you thought you knew about delivering transformation. Today we are talking about five key mindset shifts that will change how you think about your value, your time, and your impact. Discover why moving beyond 1:1 services doesn’t just open new opportunities—it fundamentally changes your business.Key Takeaways:Transitioning to an online business model doesn’t mean sacrificing quality or connection.Building a scalable business means focusing on creating a journey that feels seamless and natural.Your time isn’t your value; your transformation is. An online business allows you to amplify that transformation and serve more people without the burnout.Download the '50 Ways to Engage Your Customers' guide to start mapping out your new customer journey today. If you enjoyed this episode, don’t forget to subscribe and leave a r

Scaling a business is a dream for many entrepreneurs, coaches, and consultants—but it often comes with a fear of losing the personal touch that makes your client relationships special. In this episode, we’re diving into one of the biggest mindset shifts you need to make when moving from 1:1 services to a scalable online business: how to separate yourself from the customer experience while still maintaining high-touch connections. I’m sharing 5 actionable tips that will help you grow your business without sacrificing the client relationships you’ve worked so hard to build.If you’re ready to take your business to the next level without losing the quality of service that sets you apart, this episode is for you!What You’ll Learn:How to transition from being the service provider to a solution designer.Strategies to systematize your customer journey so every client gets a consistent experience.Why leveraging technology doesn’t mean losing your personal touch.How to create a community that keeps clients connected wi

In today’s episode, we’re tackling one of the biggest challenges service providers face: overcoming the fear and overwhelm of transitioning from manual, 1:1 services to using online business tools. Many business owners worry that automation will reduce the quality of their services or even drive away their existing clients. But that doesn’t have to be the case!Join me as I break down simple, actionable strategies you can implement today to start easing into automation—without sacrificing the personal touch your clients love. I’ll show you how to start small by focusing on packaging repeatable parts of your business, so you can maintain a high level of service while streamlining your workflow. You’ll walk away with three practical tips to automate and scale your service delivery, freeing up time and creating a more consistent client experience.Key Topics:Why most service providers feel overwhelmed by online business tools.How to start with small, manageable phases for automation.Practical steps to standardize

In this episode, we dive into the transformative power of tech automation for online business owners. If you’ve been hesitant to introduce new technology because it seems overwhelming or you’re not tech-savvy, this episode is for you! We break down actionable steps that you can implement immediately to automate repetitive tasks, save time, and create an efficient, scalable business model. From email automation to scheduling tools, you’ll discover the must-have tech solutions that will take your business to the next level.Key Takeaways:Start small: Identify the repetitive tasks that consume time and implement simple automation tools.Email automation: How using tools like Active Campaign can save you hours each week.Scheduling made easy: Tools like Calendly can remove the back-and-forth and keep your calendar organized.Map your customer journey before jumping into tech to ensure your tools support your business needs.Tech should simplify your processes, not complicate them—focus on the customer experience.Resou

In this episode, we tackle one of the most common fears coaches face when transitioning from 1:1 services to a scalable online coaching model: the loss of personal connection. If you've been hesitating to grow because you're worried about losing that close, individualized interaction with your clients, this episode is for you.We dive deep into the surprising ways that scaling your coaching business can actually enhance your personal connection with clients. You'll learn how to leverage technology, create more targeted interactions, and build a sense of community that goes beyond the limitations of one-on-one coaching.Here’s what you’ll discover in this episode:Transforming 1:1 Calls into Impactful Interactions: Learn how to shift from routine check-ins to highly targeted, value-packed conversations that address specific client needs and roadblocks.Personalized Assessments for Tailored Client Journeys: Find out how implementing personalized assessments can guide your clients to the exact support they

In this episode, we discuss the complexities and advantages of integrating AI into your business. Sharing personal and practical examples, Tara emphasizes AI as a tool for enhancing creativity and efficiency rather than a means for replacing your expertise - exploring how AI can streamline your online business processes, improve messaging, and save time. The episode offers practical examples of using AI for tasks such as transcript organization, social media content creation, data analysis, and scalability, while advocating for a balanced approach that leverages AI without forsaking personal expertise.00:00 Introduction and Episode Overview00:24 The Challenges (and opportunities) with AI in Education: A Personal Story05:25 Using AI for Business Efficiency06:32 AI for Social Media and Content Creation10:02 AI as a Tool, Not a Replacement10:59 Practical AI Applications and ConclusionAbout Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their busin

Unlock the Secret to Scaling Your Coaching Business: Introducing the Experience HubFeeling stuck in the grind of one-on-one coaching? Ready to scale but not sure how to keep that personal touch your clients love? In this episode, we uncover the mindset shift that will revolutionize your approach to coaching—moving from being the face of every interaction to creating a scalable online experience hub. This isn’t just about saving time; it’s about enhancing the client journey in a way that feels personal, even when it’s not one-on-one. Dive into the episode to discover the five steps to building your own experience hub and watch your business reach new heights!Also, check it out on the website: https://taralbryan.com/podcast/online-coaching-hub/About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business

Do you ever feel overwhelmed by the sheer amount of information available online? Or maybe you’ve asked yourself, “Why would someone buy my online program when they could just Google it or find tutorials on YouTube?”This is a common dilemma faced by many business owners and coaches. Let’s dive into this topic and explore why your online program offers something invaluable that free content simply can’t provide.About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. To learn more:Find us at ht

Building your own digital dashboard can feel overwhelming, especially when you're juggling multiple tools, platforms, and content. But here's the thing: having a central place where your customers can access everything they need is a game-changer. Imagine a seamless, user-friendly experience that brings together all your content, tools, and resources in one spot. Not only does it make life easier for your customers, but it also helps you stay organized and keep them engaged.In this episode, I'm diving into the importance of creating a digital dashboard for your online business and how it can transform your digital experience. Let’s break down why this step is crucial and how it can set you apart from the competition.About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, inte