Course Building Secrets Podcast

Are you giving away your authority without realizing it?In this episode of The Scalable Expert Podcast, Tara tackles a critical question that could be holding back your growth: Are you the expert or just the messenger for someone else’s framework?If you’ve ever found yourself referencing another expert’s book, system, or certification more than your own insights, you might be unintentionally giving away your authority. Tara breaks down how to use tools, models, and certifications without diminishing your own expertise and how to build a proprietary framework that positions you as the clear leader in your space.Whether you're certified in someone else's methodology or piecing together ideas from different mentors, this episode will help you stop diluting your value and start owning the approach that’s already yours.

In this episode of The Scalable Expert Podcast, Tara shares why helping your customers see the big picture isn’t a bonus, it’s your responsibility as a leader.When customers are deep in the weeds of implementation, it’s easy for them to forget what they’re really working toward. But when you hold space for the entire journey - reminding them where they are, what they’ve accomplished, and what comes next - you increase momentum, confidence, and retention.Tara breaks down how leading with authority and clarity helps your customers stay focused, trust your process, and get the transformation they came for. It’s not about delivering more content - it’s about holding the roadmap and helping them move forward.

If you’re tired of feeling like you have to reinvent the wheel with every new customer, it’s time to make a foundational shift. In this episode of The Scalable Expert Podcast, Tara breaks down why building your authority framework is the first and most important step to scaling an online business.Tara walks through how creating a clear, repeatable path for your customers moves you from order-taker to authority, strengthens trust, and frees you from endless custom work.If you’re ready to stop customizing everything, start leading the experience, and set your business up for scalable growth, this is your starting point.

In this special kickoff episode, Tara shares an exclusive sneak peek into the introduction of the Scalable Expert book. If you’ve ever felt trapped in the time-for-money grind—juggling client work, managing a packed calendar, and wondering how to scale without losing your mind—this episode will resonate deeply.Tara offers a behind-the-scenes look at the foundational mindset shifts that helped her move from overwhelmed agency owner to the creator of a scalable business. You'll hear the raw, unfiltered truth about what it really costs to stay stuck, and how to begin your own shift into a more scalable and freeing business model.This episode lays the groundwork for a powerful new series designed to help you move from being the doer of your business to becoming its strategic architect.

Did you know, most small business owners spend more time planning a vacation than planning for the growth of their business?That is mind-blowing.In this episode of The Scalable Expert Podcast, Tara sits down with Lynne Roe to unpack the critical role of strategic planning and why it's one thing so many entrepreneurs get wrong or overlook completely.You’ll hear how Lynne's personal story shaped her approach to building a flexible, life-first business and why planning should always start with the lifestyle you want to live.Lynne also shares her powerful framework of building both an Invisible Team (systems, automation, SOPs) and a Human Team (delegation, hiring smart), and how that combination frees up time and energy to grow your business with clarity and confidence.

What if your offers weren’t just a jumble of products, but a smart journey that helps both you and your clients scale together?In this episode of the The Scalable Expert podcast, Tara breaks down how to build a value ladder that aligns with the need for growth for both you and your customer. You’ll learn why disconnected offers burn you out and confuse your audience, and how to create a clear, scalable path that meets your customers where they are and moves them toward transformation.Using a simple and relatable analogy, Tara shares how your value ladder should reflect both the journey your customers go through and the one you’re going through as the expert... building toward true scalability without maxing out your time or energy.

Ever feel like your brain is spinning with too many ideas, options, or tech paths to choose from? That scattered, stuck feeling doesn’t mean you’re doing it wrong, it means it’s time for a better system. In today’s episode, Tara Bryan talks about the If/Then Strategy - a powerful, practical tool you need in your business toolbox. Whether you’re planning a new offer, simplifying your tech stack, or just trying to clear the mental clutter, this simple logic model (especially when paired with an AI tool) will help you move forward faster and more confidently. 

In this episode of The Scalable Expert, Tara Bryan dives into a truth that every overwhelmed expert needs to hear: simplicity is the most powerful value you can deliver. Your customers aren’t paying you for everything you know—they’re paying you for the fastest, clearest path to results. And yet, so many business owners unintentionally overcomplicate their programs by trying to over-deliver.Tara breaks down why more content doesn’t equal more value and how a cluttered delivery system can actually prevent your customers from getting the outcomes they hired you for. She explains how to filter your content through a results-driven lens so you only include what supports your customer’s transformation—and remove what distracts them.A prime example? The infamous video vault. While it may feel like a value-add, dumping dozens (or hundreds!) of videos into your program without a clear path is more likely to overwhelm than empower. Tara shares why this approach fails, and what to do instead to build a simple, scalable

In this episode, Tara Bryan sits down with Jackie Wheeler, founder of JackieStyle Image & Branding Agency, to explore her journey from passionate stylist to business owner. Jackie has spent over 30 years helping women in the spotlight refine their style, image, and brand, and now she’s looking toward the future—how to scale a service-based business while maintaining personal impact.She shares her evolution from 1:1 consulting to workshops and the thought process behind packaging expertise into scalable offers. If you're an expert, coach, or consultant looking to grow beyond trading time for money, this conversation is full of insights on personal brand, decision fatigue, and business scalability.

Want to create an experience that keeps customers engaged and coming back for more? It all starts with understanding what truly matters to them. In this episode, Tara Bryan introduces a simple yet powerful strategy for increasing customer engagement and ensuring long-term retention.By shifting your focus from what you think customers need to what they actually want, you’ll unlock the secret to creating lasting relationships, boosting participation, and turning casual buyers into lifelong advocates. Whether you're a coach, consultant, or business owner, this episode will change the way you approach customer success forever.

In today's rapidly evolving digital landscape, the rules of online business are changing and transformation is the name of the game. In this episode, we dive into why information-based programs are no longer enough in an era where AI makes information more accessible than ever. Simply providing information doesn’t create lasting value for your customers; instead, they crave curated experiences that help them achieve real results. We discuss why businesses that continue relying on outdated, information-heavy models will struggle to retain customers, while those who prioritize transformation will thrive. This episode is your wake-up call to rethink how you design your offers, shifting from passive content consumption to action-driven, transformational learning experiences that drive engagement, satisfaction, and long-term loyalty. If you're looking to future-proof your online business and build a reputation for delivering results, this episode is a must-listen.⏱️ Chapters:00:00 – Welcome & Episode Introduct

Are you building your business on rented digital land? In this episode, we reveal the hidden costs of relying on social media as your primary customer engagement platform. While platforms like Facebook, Instagram, and TikTok offer massive reach, they also come with unpredictable algorithms, restricted visibility, and the constant risk of losing access to your connections overnight.Discover why owning your own online business platform is crucial for long-term business success and how to start building one today. We’ll share actionable steps for creating a space where you control the communication, the content, and the relationship with your customers—without interference from third-party platforms.If you’re serious about growing your business with a solid, scalable foundation, this episode is for you. Start owning your customer relationships today!

In this episode, Tara Bryan breaks down how to own your expertise as a body of work, package it effectively, and monetize it in ways that allow you to grow without maxing out your time. Whether you’re a freelancer, consultant, or business owner, your expertise is your greatest asset—but only if you leverage it the right way.Tara shares how to identify what makes your approach unique, create a signature framework, and transform your expertise into scalable offers. Plus, with AI and job market shifts, there’s never been a more important time to take control of your expertise and create multiple income streams.If you’re ready to turn your expertise into a thriving, scalable business, this episode is for you!What You’ll Learn in This Episode:✅ Why your expertise is your most valuable business asset✅ How to identify and package your expertise for scale✅ The step-by-step process to build a signature framework✅ Why job instability & AI make owning your expertise essential✅ How to disconnect your income from you

If you’ve been asking yourself, "How do I start to become a scalable expert?" or "How do I translate the expertise I use in my one-on-one services into a scalable model?"—this episode is for you.In this episode of The Scalable Expert, Tara Bryan explains the Authority Strategy, a proven approach to structuring your expertise into a repeatable, scalable system. Instead of staying stuck in a model where you’re trading time for money, Tara walks through the first steps in creating your Authority Strategy, helping you build a model that allows for growth without sacrificing the customer experience.Discover how to package your knowledge into a structured methodology, create scalable offers, and confidently transition toward a business model that maximizes both your impact and your freedom.What You’ll Learn:Why a repeatable Authority Strategy is the key to business scalability.How to package your expertise into structured, scalable solutions.The mindset shift required to move beyond custom, one-on-one services.The

Scaling your business isn’t just about implementing new systems or creating online programs—it starts with rethinking how you approach your work. In this episode of The Scalable Expert, Tara Bryan dives into the essential mindset shift for scaling, sharing why transitioning from a one-on-one model to scalable services is key for long-term growth. Discover actionable strategies for reshaping your delivery model, building scalable experiences, and transforming your mindset to embrace growth without burnout.What You’ll Learn:Why your current mindset might be holding your business back from scaling.The key mindset shift required to transition from one-on-one services to scalable solutions.Strategies for building scalable customer experiences that still feel personal.How to rethink your business model for sustainable growth and client impact.Key Topics:Understanding the limiting beliefs that keep you tied to one-on-one work.Shifting your perspective to prioritize scalability without losing quality.Creating scalabl

In this episode of The Scalable Expert, Tara Bryan unpacks the strategies and tools needed to master training video creation for online business success. When you are creating in-depth training videos for your customers, remembering the purpose behind your content is the first step to success. Tailoring your videos for their specific purpose – ensures they resonate with your customers needs.What You’ll Learn:Why training video content creation is essential for customer engagement.The tools and techniques to simplify your training video production process.How to overcome common video challenges and deliver with confidence.Strategies to ensure consistency and professionalism in your video content.Key Topics:Identifying the Purpose of Your Training Video ContentAligning Training Video Style with Your Brand for ImpactSimplifying Video Production with easy-to-use ToolsActionable Tips:Start with your customer’s needs and design content that meets them.Use tools like BIGVU or Descript to streamline scripting and edi

Feeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.What You’ll Learn:Why productizing your services doesn’t mean abandoning your current clientsThe mindset shifts needed to move from trading time for money to scalable offersHow to design a signature online experienceSimple tools to help you get started without tech overwhelmThe benefits of pre-selling your offer as a beta experienceSteps Covered in This Episode:Identify Your Authority Framework: Discover your unique process for delivering consistent results and package it into a repeatable system.Design a Signature Online Experience: Start small with one offer that provides value and addresses your clients’ mo

In this episode, Tara reveals a fundamental shift every expert must make to scale their business—it's not about you; it's about guiding your customers through their transformation. As experts, we often focus on showcasing our knowledge and authority, but once a customer steps into your ecosystem, the focus must shift to their journey and success.✨ What You'll Learn in This Episode:Why your expertise should serve as a tool, not the focus.How to transition from being the "expert on stage" to the "guide by the side."Strategies to package your knowledge into offers that prioritize customer outcomes.How to create a customer journey that leads to transformation and retention.⏱️ Chapters: 00:00 – Why It's Not About You01:17 – When Expertise Should Shine (And When It Shouldn't)03:06 – Designing Offers for the Customer Journey06:33 – Simplifying Your Framework to Match Client Needs11:05 – The Power of Guiding Instead of Overwhelming13:47 – How to Build Scalable Offers That Focus on Client Results

In this episode, Tara explains the transformation from being an online business owner with some level of expertise, to a Scalable Expert—someone who leverages their expertise and experience to build systems, frameworks, and products that grow their business beyond the limits of their personal time and effort.If you feel like you’re constantly juggling client work, stretched thin across multiple projects, and wondering how you can expand your reach without burning out, this episode will help you understand how to escape the bottleneck of delivering services directly and move toward a model where your expertise works for you, not the other way around. If you're ready to stop being the bottleneck in your business, this episode is for you.✨ Key Takeaways:The difference between being an expert and building a scalable business.Why packaging your expertise into a proprietary framework is essential for growth.How to identify and develop your own Authority Strategy.The power of creating scalable assets like courses, m

Have you ever felt trapped by the limits of time in your service-based business? You know you’re an expert in your field—whether it’s coaching, consulting, or creative services—but no matter how much you grow, your income is capped by the hours you can work. If this sounds familiar, you’re not alone. Many professionals hit this wall, wondering how to scale without sacrificing quality or burning out.This is exactly why we created The Scalable Expert™ podcast. Our mission is to show experts like you how to package your expertise and monetize it through scalable online business models, giving you the freedom to increase both your impact and income without being chained to client hours.What you can expect:Weekly podcast episodes published every Tuesday morning.Actionable tips and practical advice.Expert guest speakersand more! Here's how you can support the show and help more people discover it. First, subscribe to the podcast if you haven't already, so you never miss an episode. Leave a review. Your feedback mea