Rise Grind Repeat

Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

It’s fun to listen to Clay Manley talk his walk. He’s the founder of Speakeasy Sales Copy, and when you listen to him talk about what he does for businesses that hire him, it’s easy to see why he has a long string of successes and awards: he’s genuine about wanting to help clients succeed. “People are doing amazing things, even during COVID,” he says. “Maybe they lost their jobs and they’re moving online; maybe they have an offline business and now they’re venturing online; maybe they have something incredible that they’re passionate about that’s not selling, and it should be. I want to help those people get to the next level.” Listen. Learn. ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout  Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at  https://eic.agency/  We ar

Lexy Romano isn’t blinded by the spotlight. She’s been a stage performer  most of her life, singing and dancing on stages around the world,  performing off-Broadway in NYC and opening for Katy Perry and Tim  McGraw. So you’d expect she’s at home on camera, too. But when Lexy  created her own online program in Phoenix, “Phx Finds,” even she was  surprised at how much effort and time — especially time — it takes to do  it right. Now, besides sharing what she finds in Phoenix, she offers  coaching for people who want to get in front of the camera for their own  business. Lexy started “Phx Finds” from square 1. She has lots to  teach.  ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at http

While the pandemic changed the way many of us work, imagine handling the marketing for a business that suddenly had no market. Christine Ferris of True Food Kitchen says the restaurant business shut down overnight, and their capacity for 100% online orders and delivery wasn’t ready. “We went from having a marketing plan for the whole year to having no money,” she says. Today, as things seem poised to open back up. Christine says the crisis changed the way she looks at her role. “Pivoting was really the key, in terms of what are really effective marketing and communications strategies we could use with a minimal budget.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Tim Fitzpatrick set a simple mission when he created his mobile marketing company, Rialto Marketing, in 2012: helping service businesses simplify marketing so they can grow with less stress. And he speaks from 20+ years of experience when he says, “People overcomplicate marketing.” You don’t need a 20-page plan that’s irrelevant in three months. Tim shares his outline of a six-step, 90-day marketing plan — and only 90 days — because, “You need a marketing plan that’s simple and that you can make course-corrections to along the way.” And after 90 days? Look at what worked and what didn’t, make adjustments, and start over. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

In his 30+ year career, Hans Schatz has watched a lot of corporate leaders, read their books, and read the books they’re reading. Two of the more important lessons he shares are: 1) Lots of them talk about the four C’s of leadership: credibility, competence, character, courage. But no matter how successful your business is, if you don’t have good character, it doesn’t mean anything. And 2), People can get blinded by their passion. Like it says in “Good to Great,” you have to be willing to pick up the rocks in your business, look at the squiggly things underneath — and deal with them. Be committed to your purpose, but be willing to alter your route. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Are you starting a business? Dallin Huso says the first question to ask yourself is, “Why?” But don’t stop there. Also ask yourself, “OK, but why do you want that?” and keep asking and answering until you figure out exactly why you’re doing what you’re doing. For example, Dallin knew why it made sense for him to start a pool care company. He knew the business from 10 years of working for his dad’s company. But Dallin says he doesn’t necessarily have a passion for pools. What he does have are goals: “financial freedom and control over my schedule so I have time to create strong relationships. And the road to those goals is building my business.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

When lifestyle publisher Cynthia Sassi created Fabulous Arizona, she staked out a territory as big as the state. She says, “Some people focus just on food or fashion. We cover all aspects of Arizona, like a magazine.” That’s her background after all — national and local magazines. She likes that versatility. She likes being able to use it to support local businesses. And she likes that advertisers are willing to support her efforts. But she cautions, you can’t help everybody. “At some point you have to start saying no, and that was a game changer for me.” And that’s allowed her to make money and still feature, as she says, “everything fabulous!” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

A post on Alecia Grant’s homepage, VivaKolor, is titled, “Putting what you want out in the universe.” And that’s what Alecia’s been doing for six years. She started as a blogger specializing in nails. Because she made good use of hashtags she was contacted by a brand to promote their products. More visibility, and lots more hashtags, brought more brands and more deals. Alecia evolved from nail blogger to fashion and lifestyle influencer, and VivaKolor went from hobby to career. She says, “Whatever we think about the most, believe in the strongest, expect on the deepest levels, or imagine the most vividly shall be our experience.” ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at https://eic.agency/  We are also on Instagram @EveryImpre

“You can keep being frustrated, or you can realize you’re doing something wrong.” Garret Schwartz doesn’t claim to have answers for your business, because he’s still finding them for his — every day. And that’s refreshing. Business model? “We don’t know yet. We’re still figuring it out. We know we’re solving a problem. We know we’re making a difference in people’s lives. How do we monetize what we provide?” Garret and his brother founded Resinate to do something about plastic waste, and they selected the rapidly expanding cannabis industry as their source for materials. Now they’re refining a business that melts and repurposes plastic. Garret’s journey is still young, so maybe it has some lessons for yours. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also

One of the most important lessons you can learn from Aileen Cronin isn’t about what she does, but what she did to get there. She identified her passion and found a mentor. She quit her job, refinanced her house, and worked with her mentor for three years. With no income, she lived off her life’s savings. “I was dedicated to this becoming my whole life,” Aileen says. She started her own company from scratch, moved it to a market with no competitors, and grew it from two to a team. Chances are you don’t want to start a concierge company for dog training and canine care, but that doesn’t mean you can’t learn a lot from Aileen. So sit. Stay. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

A marketing partner whose only motivation is to change your world. Too good to be true? You’ve heard those ads for a jewelry retailer: “Now you have a friend in the diamond business.” If you run a marketing agency, wouldn’t you like to hear the same thing from somebody who can help you with your business? Shaun Clark wants to be that guy. “We’re partnering with agencies to make something magical,” Shaun says of his all-in-one marketing platform company, HighLevel. More than 7,000 agencies are signed on for the magic, Shaun says, “and because agencies share us with other agencies, we’re able to multiply our efforts to help clients grow.” Sounds like you have a friend in the platform business. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @E

Tim and Pat Curran were athletes in college, and they stayed in the  business; one as a coach, one in athletics marketing. As they looked  back they realized their college sports experiences had provided them  all the fundamentals for building a personal brand — even before they  had careers. And they also realized they had something to teach. Now  they own Curran Media Company, an LA-based sports branding agency that  works with professional athletes, media companies, brands and award  shows. Pat says, “We understand the business of sports from every  angle.” And some of what they know can benefit any brand. Even yours.  ______  Rise Grind Repeat Podcast  powered by EIC Agency  ______  Hosted by Dustin Trout  Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at  h

Don’t buy bells and whistles if all you really need is a bell. Jason Turnquist and his partner started their web development company in 2009, building WordPress sites from a college dorm room. Today, Fyresite’s team of more than 20 specialists serves high-profile clients in Arizona with comprehensive app and web development. So what’s Jason’s best advice for your digital marketing? Don’t buy what you don’t need. “What you develop needs to serve a purpose,” he says. “If an app doesn’t serve a purpose, stick with a website. You don’t need a web app if you don’t use a login system, and a mobile app needs to have value.” Jason’s bottom line: “You need to define what your product is solving.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @Every

Ever mow a yard? You start on the edge, mow all the way around, then move in a little and make another circuit, then another, then another. It can take a while, and progress is just one row at a time, but eventually, you get it looking the way you want it. That’s the way building GreenPal has been for Bryan Clayton and his partners. It’s a nationwide online marketplace; an Angie’s List only for lawn care. Seems like a great idea, right? But even great ideas take time, and Bryan says “the graveyard of failed marketplaces is very full.” His advice? Be prepared to spend a decade to make it work. “We’re just now, six years in, figuring it out.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Everyone makes mistakes. Devin Butler wants you to learn from theirs. Devin Butler knew he wanted to be an entrepreneur. He just didn’t know in what. A few business ideas, he admits, “did not pan out,” but that gave him another: Since no one knows more about learning from ideas that didn’t make it than other entrepreneurs, help them learn from each other. That was the start of Arizona Entrepreneurs, “a community for like-minded people to connect, learn, and grow.” The network began in October and is spreading — slowly, the way it’s supposed to, Devin says. He wants a culture in which everyone is there for the right reasons: to grow their business and meet like-minded people; not “What can I get?” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagr

Images? Cool. Videos? Great. But Clay Manley knows they can’t do a thing without copy.  When someone tells you a picture is worth a thousand words, remember: they’re using words to measure value. The fact is, every other kind of marketing content — images and video — relies on copy to close the sale. That’s what Clay Manley knew when he was starting his own copywriting business. He had been writing his own blog for a while, and when it was acquired and he got a full-time job writing content, he began to realize, “Copy is everything.” Clay turned that passion into a career writing for businesses, large and small, in hospitality, pet supplies, health and wellness, and real estate. And how did he start? By giving stuff away. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic

When you think about your content, would you rather be known for spin or for truth? Marketing and public relations aren’t the same, but you can use PR best practices to benefit your digital marketing efforts. So says Virgil Renzulli, and he would know. After more than four decades heading up strategic communications for some of the top universities in the U.S., and now with his own consulting firm, Virgil says PR gets a bad rap. Good PR, he says, isn’t about deception and spin. It’s about making your best case to an audience without lying or stretching the truth. That’s what you want for marketing your brand. You can spin people, or you can find ways to help them while telling them the truth. Word will get around either way. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.a

If you ask an experienced voice-over artist like Kane Jungbluth-Murry what’s the most important thing about producing a video or commercial, you might expect him to say, “Hiring me.” He doesn’t. He says it’s “understanding your audience. That’s the only way your script will come across the way you want it to.” Kane says watch other samples of content and, if possible, read their scripts ... “as many things as you can that are like things you want to make.” And then — hire the right voice. We can’t all have Kane’s silky baritone, but when it tells you, “Not everybody can do voice-over. The wrong voice ruins the best script,” believe it. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from. He hadn’t discovered the power of data analysis. Once he started analyzing the data, he started focusing his SEO strategy to win just a few keywords in his space. This year, their service is Fitness Australia’s Educator of the Year. But as he looks back, he says having a great product without building audience is like opening a restaurant in the middle of a desert. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are al