Evolved Finance

There is a ton of pressure in the online entrepreneur community to make your business as successful as possible, but have you ever stopped to think what level of success is really right for you? Not everyone wants to make the sacrifices necessary to grow a huge life style business and that’s totally fine. That’s why in this episode, we explore that delicate balance between your personal life and your business’s financial success that every entrepreneur has to figure out for themselves.

Running an online business can be a thrilling and fulfilling experience, but there are some financial downsides to entrepreneurship that can blindside you. In this episode, we address how being an entrepreneur can affect buying a home, filing your taxes, and complicate your personal finances.

The US economy has been on a wild ride up-word for the past 5-7 years, but analysts are expecting a recession in the next year or two. That’s why in this episode, we address some of the things you need to be thinking about as an online business owner so you can be better prepared for when a recession hits.

It’s easy to get caught up pursuing every opportunity that’s in front of you instead of focusing on the one or two things that are already creating revenue for your business. It’s amazing how quickly your business can grow when you start to weed out the opportunities that just spread you thin instead of keeping you focused on what you do best. In this episode, we share how we learned this lesson the hard way and what you can gain from our experience.

2017 has absolutely flown by, so for our last episode of the year, we wanted to review the business trends we’ve seen in the online entrepreneur community and what they might mean for your business in 2018.

Big corporations have finance departments that can generate all kinds of crazy financial reports to help leadership understand the state of the company, but small online businesses only need one report, and that’s the profit & loss statement. If you aren’t creating a profit and loss statement each month to track your business’s health, then this is the episode for you. If you’re interested in the program I mentioned in the episode (The Shift:Small Business Edition), sign up for our free masterclass at evolvedfinance.com/shiftmasterclassregistration.

Running an online business usually means having to create free content or opt-ins in order to build your email list and create an engaged audience ready to buy your products or services. But it’s not always easy to know when you should charge for something and when to give it away for free. That’s why in this episode we explain they key component you need to be clear on so you can give away content and opt-ins for free without resenting your audience.

Entrepreneurship is synonymous with making money, but not all entrepreneurs feel good about financial success. That’s why in this episode, we discuss the ways you can make more money without feeling like a sellout.

At Evolved Finance, we work with many amazing and talented entrepreneurs and small business owners to help them successfully manage the financial aspects of their business. Over time, we’ve identified five frequent financial mistakes that online entrepreneurs can easily avoid. Learn from these mistakes and you’ll be miles ahead of the game.

We’re so entrenched in the financial sides of our clients’ businesses that we forget not all online entrepreneurs are familiar with this stuff. That’s why in this episode, we make sure there is no confusion about the roles bookkeepers and accountants play in your online business.

Every online business model has advantages and disadvantages. They become more obvious the larger the business becomes. What’s unfortunate, is that when most entrepreneurs start a lifestyle business like the ones we work with at Evolved Finance, they don’t always realize what they’re getting themselves into until they start making real money. That’s why in the latest episode, we share the pros and cons we see in the three most common online business models.

There is a misconception that only extroverts make good sales people. Phil MacNevin is a perfect example of why that’s not the case. Not only has he built a successful marketing agency that works with some of the most well-known online entrepreneurs in the industry, but he is also a networking machine — all while being a self-proclaimed introvert. This interview will definitely be eye-opening to anyone wanting to see how to start and grow a service based business through grit and cultivating strong relationships. You can learn more about Phil at www.liftmedia.co.

Savvy online entrepreneurs know that as soon as their businesses start generating revenue, they’re going to have to invest money back into their marketing and operations to help the business scale and grow. That’s why in this episode we discuss the areas of your online business you’ll likely need to invest in first, and what to expect as your revenue grows.

If you have one product or service making money, then offering a second one will bring in even more money, right? You’d be surprised how often that is NOT the case. That’s why in this episode, we explain how less can be more when it comes to your product strategy.

If you made almost a million dollars last year from your job, would you leave it behind to start your own business? That’s exactly what women’s coach, Julie Santiago, decided to do after years of building a career on Wall Street. In the latest episode of our Entrepreneur Spotlight series, Julie shares why she made the jump into entrepreneurship and what her recipe for success has been growing a serviced based coaching business.

Many of the online businesses we work with at Evolved Finance were created in the past five years. That is why Todd Uterstaedt’s business is so interesting. In our interview with Todd, we discuss how he started his executive coaching business in the 90’s and brought it into the internet age. We also talk about how his popular podcast (From Founder to CEO) has helped him find and serve his niche and why his military background has helped him as an entrepreneur and coach. You can listen to Todd’s podcast at fromfoundertoceo.com/podcasts.

Online entrepreneurs have a lot of options when it comes to how they can grow their businesses. So much so, it can be overwhelming trying to decide on the best option. At Evolved Finance, we’ve struggled with this exact thing. That’s why in this episode, we share the major realization we’ve had about our own marketing plans and how it’s inspired us to invest five figures into a focused marketing strategy that makes sense for our business model.

Making the jump into working on your online business full time is a scary transition, but that doesn’t mean it needs to be overly risky. Megan Minns’ entrepreneurial journey is a perfect example of how you can build an online business without feeling like you’re risking it all. Megan also shares how she pivoted from her original business (website designer) to developing an expertise as a technical virtual assistant, co-creating a successful online course (squareyoursite.com) and co-hosting The Femtrepreneur Show Podcast. You can learn more about how Megan helps online businesses become well-oiled machines at meganminns.com.

Abagail Pumphrey and Emylee Williams are the business partners behind Think Creative Collective, a business education company that helps other entrepreneurs build online businesses out of their passions. The ladies share their experience building a business together, the struggles they’ve had with a launch based strategy, what they’ve learned in 2017 to help them explode their revenue well into the six-figure realm, and why they think it’s so important to be transparent with their audience. You can learn more about Thinking Creative Collective at thinkcreativecollective.com. You can also check out their podcast, The Strategy Hour Podcast on iTunes

In our first ever Entrepreneur Spotlight interview, we’re joined by Caitlin Bacher. Caitlin is the expert when it comes to creating profitable Facebook groups and has built a thriving six figure business (soon to be seven figures) teaching other entrepreneurs how to get the most out of their Facebook groups. She shares the critical phases her business has gone through to get to where she is today, how she balances being a mom/wife while running an online business, how her mindset around money has changed, and so much more. You can learn more about Caitlin’s business at caitlinbacher.com.