The Indian Startup Show

The India–Scotland Entrepreneurial Journey!  Today’s guest is Nishant Sharma. the Indian-born, Edinburgh-based entrepreneur whose company blends Indian heritage with Scottish craftsmanship. Nishant’s story is one of resilience, legacy and bold reinvention.After leaving a successful career in financial services, he set out to build a brand with long-term meaning. Inspired by his late grandmother — and a family history that traces back to his great-grandfather becoming a whisky distiller during the British Raj — he brought his Assam roots into the heart of Scotland’s spirits industry. The journey, however, was anything but smooth. At one point, the business had just £25 in the bank with major bills due. The stress led to a near-fatal heart attack at just 35. He survived. Rebuilt. And came back stronger.  In this episode, we discuss building a global spirits brand against the odds. Operating in highly regulated markets; India's complicated relationship with alcohol, building a global brand. Great advice for firs

Reinventing Kids Hospitality in India. Today my guest is Kanupriya Poddar, CEO of MagickWorld. She is building a platform to help parents discover kid-friendly stays, experiences, shops, and enrichment services across cities. In this episode, she shares how she launched MagickWorld alongside her 8-year-old daughter (a mini-entrepreneur, Shark Tank fan, business mindset!), onboarded 100+ local businesses within two months of soft launch, and cracking the distribution model. She reflects on lessons from her McKinsey background, explains why she prefers top-down strategy over bottom-up execution, and talks about bootstrapping, investor interest, the pressure of startup life , and staying grounded with advice from her father. And finally she shares must visit Jaipur recommendations, including places to see, do, and eat, along with advice for anyone considering leaving a corporate career to build a startup and much more!In this episode we talk about:

Building a global brand from India. Today my guest is  Ritesh Arora, Co-Founder of TRU.BIKE, TRU.BIKE designs premium, lightweight and safe bicycles for children, and is now exporting e-bikes to Europe. In this episode he talks about why India, despite being the second-largest bicycle manufacturer, has no global brand, and how TRU.BIKE is changing that.Ritesh shares their journey from bootstrapping in year one to raising funds, achieving product–market fit, and growing fast. He talks about building a strong marketing engine.Being mentally prepared for the startup journey. Why your first hire should be a finance person. He talks about taking Indian products global that comes from a deep sense of patriotism and finally some great book recommendations and much more. In this episode he talk about Bootstrapping.His Co-founders.Competing in a crowded market (and why you shouldn’t overthink it)The primitive nature of India’s domestic bicycle market.Attending global bicycle exhibitions.Maintaining quality standards a

In this episode, I sit down with Saurabh Nigam—HR leader, angel investor, and author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. With over two decades of experience, Saurabh shares actionable insights on building a thriving startup culture, avoiding common HR mistakes, and hiring the right people at the right time. We dive into: Why startups struggle with HR—and how to fix it. The role of AI in recruitment. How to retain top talent and manage toxic high performers. Managing mental wellness in a high-growth startup environment. The three non-negotiables in any startup culture. Red flags that indicate a new hire isn’t working out. The best time to hire your first HR professional and much more.In this conversation we talk about:How Saurabh became a LinkedIn Top Voice and his strategy for successTop HR Skills: Why empathy and resilience are key traits for successRemote Work: Myths and best practices for building a distributed teamGiving Tough Feedback: How to

Showcasing emerging artists—today, my guest is Leia Tyebjee, co-founder of Pylot Studios, an interdisciplinary creative platform dedicated to artistic design, curation, and community engagement. In this episode, we discuss the challenges of creating spaces for artists, breaking barriers in a male-dominated industry, and how Pylot Studios is redefining art curation. Leia also shares her thoughts on AI in art, mistakes emerging artists make, the importance of community, and why she still chooses to work with film photography in the digital age. And finally, we talk bananas, interesting first impressions of New York, travel photography tips, and much more!In this episode we talk about:The Birth of Pylot Studios – From a coffee-fueled idea in 2019 to a thriving creative platformThe Problem They’re Solving – Helping artists find space and opportunities to showcase their workThe Hardest Part of Curation – Reaching out, building trust, and bringing themes to lifeLeia’s Background – From Mumbai to New York, studying

Indie Hacker Special! I speak to Piyush Patel, the founder of AmplifyX Labs and a prominent voice in the micro-SaaS and indie hacking space. From bootstrapping projects to building in public and exploring AI-powered tools, Piyush shares invaluable insights into his personal journey, product development strategies, getting your first customers and the future of micro-SaaS. This episode is packed with actionable advice for aspiring indie hackers, developers, and entrepreneurs who want to build and scale meaningful projects without funding. He also shares how numerology and astrology influence both his personal and business decisions, and reveals the surprising story of how he used Bumble to gain new customers!in this conversation we talk:Why most people don’t know what indie hacking is, and how the small but vibrant community in India is shaping the space.Piyush's step-by-step ideation process for identifying and validating product ideas.Building Minimum Viable Products (MVPs) and finding your first customers w

Chicken and hot sauce are a match made in heaven! In this episode, II’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Mikhel and his team spotted a gap in the market about five years ago and have since transformed Naagin Sauce into a household name, now partnering with KFC India and reaching both domestic and international customers.We dive deep into the story of building Naagin Sauce and what it takes to pioneer a brand in an untapped market. Here's what we cover:Why India didn’t have a hot sauce brand before Naagin and how they championed Indian Ghost Chillies.The challenges of being first movers in the market—and how they overcame the heat, both figuratively and literally.Creating and  testing recipes that balanced nostalgia and innovation.Mikhel’s insights from 15 years in the F&B industry: branding, marketing, and growing a team from 3 to 50 employees.His hiring philosophy: "Loyalty over certificates."Overcoming the challenges of Covid, raising fund

The world is getting fatter! In this episode, we dive deep into fitness and nutrition with Adarsh Gopalakrishnan, founder of Move101 in Chennai. Move101 is a unique strength and conditioning gym tailored for regular folks with little to no training background, and it also offers online coaching.Adarsh’s journey into fitness began in an unexpected way: he started working out to impress a girl who liked the biceps of a popular MTV VJ. He had no biceps and he wanted biceps and he started lifting weight and he got biceps! Thirteen years later, he’s trained hundreds of clients both in-person and online.Here’s what you can expect in this episode:Adarsh’s Journey: Being an unconventional, anti-institutional kid who dropped out of school.Right Place, Right Time: Catching the CrossFit wave in 2008–2010 and building a unique, community-driven gym.Word-of-Mouth Success: Why Adarsh spends zero on Google or Facebook ads and still has an 80% client retention rate—higher than most big box gyms.The Protein Problem in India:

On a mission to make intimacy easy, approachable, and fun. Today my guest is Anushka Gupta, co-founder of MyMuse. MyMuse is India’s first bedroom essentials brand, dedicated to making intimacy easy, approachable, and fun for Indians everywhere. Anushka and her husband started in a small apartment and now operate a warehouse serving over 150,000 customers across 1000+ Indian cities. They've also built a massive community of over 100,000 followers on Instagram and other social media platforms. During our conversation, Anushka discusses smashing taboos and disrupting the industry, as well as the different and innovative products offered by MyMuse. She also talks about the pros and cons of being the first to market, funding rounds, and social media marketing including the 3 second rule.  Additionally, she shares valuable insights on building a brand from scratch, utilising email marketing for brand loyalty, conducting customer development and dealing with assumptions. Anushka reflects on her journey, from meeting

Experience real cricket at home! In this episode, I sit down with Prince Thomas, co-founder of MetaShot, a Bangalore-based gaming startup. MetaShot offers a unique and immersive cricket experience through a cutting-edge metaphysical smart bat.Prince shares how the idea for MetaShot emerged during the COVID-19 pandemic. We discuss the early days of development, from the initial prototypes—a cricket bat with a sensor and a copy of EA Cricket 2007—to securing significant investments from prominent investors and eventually having a best selling product on Flipkart. Throughout our conversation, Prince delves into the intricacies of how MetaShot works, the major challenges faced, and why they chose to launch exclusively in Bangalore initially. He offers insights into their marketing funnel strategies, leveraging social media influencers, and handling both positive and negative feedback. We also explore the future of the gaming industry in India, pitching to investors, and using customer feedback to refine the game.

Step into the dynamic world of Indian menswear fashion with our latest episode! Join us as we sit down with Karan Singh, the creative force behind Aristobrat, a brand renowned for its premium men's clothing. In this insightful conversation, Karan takes us on a journey from his inspiration drawn from a transformative trip to Scandinavia to the inception of his own fashion brand. Delve into his innovative financial strategies, including the use of factoring, and gain a deeper understanding of India's burgeoning menswear scene. Discover Karan's pearls of wisdom as he discusses crafting a brand strategy, mastering social media marketing, how he came up with the name and his take on social media influencers. He unveils his secrets behind effective Google & Meta ads campaigns and his unique perspective on decision fatigue. Karan talks about his favorite brands, the importance of gut instincts in business, and learning how to navigate competition while staying true to your brand's narrative. But that's not all!

Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India. In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mastering branding, product development, and effective marketing strategies. He talks about India's complicated relationship with alcohol. He offers invaluable advice on pitching, discusses the transformative impact of Shark Tank, and reveals insights into the decision-making process behind delaying the launch.  And finally, Lalit shares enticing cocktail recipes for our enjoyment. Join us for an insightful discussion that not only explores entrepreneurship but also reflects on the significance of reestablishing family legacy as a third-generation entrepreneur, along with its accompanying pros and cons.In this episode we talk about:Thoughts on going globalWhy rum?What

Driven by love for Table Tennis. Megha Gambhir, is the amazing co-founder and CEO of Stupa Sports Analytics. Her company is revolutionising the world of sports by providing athletes with cutting-edge analytics and insights to improve their performance. She talks about how she got started with a MVP - an Excel spreadsheet, to now working  the ITTF and  multiple international federations on her client list  and a number of global clients. She talks about leaving a well-paying job to figure it all out. Talks about working with her husband (pros & cons) She talks about pivoting. Building a B2B AI-based SaaS platform,  enabling end-to-end tournament management with live streaming and building an AI-based video analysis solution. She talks about funding. The two main questions VC’s asked about. Advice for building an MVP . What should a first time entrepreneur be focusing on? Manifesting things, and table tennis tips. So please enjoy the show. In this episode we talk about:Being in a data driven worldMatches an

Making India sleep better: More than 55% of Indian adults face trouble falling asleep at least three nights a week. Today, I speak with Surbhi Jain, the founder of Neend, a free app offering stories, soothing sleep sounds, meditation, and more to help users unwind and nod off. Launched in 2021, Surbhi shares how she started this journey after contracting Covid and struggling with sleep issues. She released the MVP on YouTube, experiencing significant organic growth. Surbhi discusses building a consumer app in the wellness space, addressing topics like traction, funding, her background, dealing with competition, and a referral scheme that didn't work out. She also shares insights into investing in startups, revealing what she looks for and her thoughts on the wellness space. Finally, Surbhi talks about handling criticism of her WhatsApp display picture by an unnamed investor and much more!In this conversation we also talk about:How it worksHer reluctance to seek feedback from friends and familyContacting custo

Universal factories of the future. Today my guest is Gokul NA, Co-Founder of CynLr.  a pioneering deep-tech startup dedicated to the radical reinvention of dynamic vision-enabled robots, unlocking the potential to create the 'universal factories' of tomorrow. In this enlightening discussion, Gokul takes us on a journey back over a decade, recounting the humble beginnings with his co-founder in a modest office that evolved into a sprawling 13,000 sq ft research space. This state-of-the-art facility boasts robot research cells, cutting-edge electronics, a sophisticated camera and vision laboratory, all meticulously managed by an expert team of engineers and researchers. He delves into topics ranging from design, product development, and entrepreneurship. Why does he seek more competition, not less? Gokul discusses the impact of robotics on jobs and elaborates on the intricacies of the design process. The conversation explores high barriers to entry ($30K to buy the robot arm, $250K to adopt the full solution, o

From a 13-year-old dreaming of becoming a YouTuber to now leading a 6-figure video content agency, today I speak with Pratham Jindal, Founder and CEO of Praper Media—a content agency collaborating with some of the biggest creators on the planet. In this episode he shares insights into launching the agency, recounting the story of securing his first customer by spending 100 Rupees on a super chat. Pratham delves into his unique hiring philosophy and offers perspectives on AI, Chat GPT, and Sora. Additionally, he unveils his distinctive framework for hiring staff and discusses effective cold email strategies.Pratham provides valuable advice on transitioning from a solo freelancer to starting an agency, reflecting on some mistakes made, such as not trusting his gut. He shares insights for first-time founders and entrepreneurs, discussing his hands-off management style.  Why his first content channel failed and key takeaways and starting your own content channel. Content is not an easy game!Pratham highlights why

It's a tough job market out there folks! , and on today's episode, we have an expert to guide us through it. I'm joined by Sarabjeet Sacher, the founder of Aspiration Jobs, with a profound passion for coaching professionals in areas such as career growth, career development, job search strategies, and interview techniques.He shares valuable insights on crafting a compelling CV—what to include and what to avoid. The episode explores the intricacies of salary negotiation, providing tips on answering pivotal questions like "Why should I hire you?", 'Where do you see yourself in 3 years time?’   And his thoughts on software billionaire NR Narayana Murthy 70 hrs commentIn this insightful conversation, Sarabjeet  delves into the question of whether working for a startup is a wise career move. Great advice for first time graduates with no work experience. And how to deal with those gaps in your C.V!We even touch on some wisdom inspired by Tony Robbins. Sarabjeet also offers practical advice on handling rejection gra

Enabling the well-being of more than 355 million Indian women through products, experiences, and experts. Today my guest is Aruna Chawla, founder of Salad, a lifestyle planner mobile app that support women to better manage their health throughout the menstrual cycle by providing personalised nutrition, fitness, and lifestyle advice. She talks about her own personal journey of being in and out of hospital. She talks about building an MVP without  a CTO or developers. Aruna talks about why they don’t want to go viral and or build landing pages. She talks about the first version of Salad,  a condom company which sold 20,000 in only two months with no paid marketing. She talks about her time at the Antler India residency , where they raised a  pre-seed round and met her co-founder. She talks about being a FemTech founder in India and the size of the market.  Every month, nearly 1.8 billion people across the world menstruate, and nearly 85% of this group suffer from hormonal imbalances. She talks about hormones ,

Bye Bye Potholes! Today I have the pleasure to talk to Sourabh Kumar, co-founder of PotHoleRaja, a social venture that 's on a mission to make India & the world pothole-free.  He got the idea After reading a tragic story about a woman who lost her life due to a pothole. He gave up his highly paid corporate job to fill in potholes around the streets of Bangalore at 5AM!  He didn't tell his parents but he started getting goosebumps when random strangers started to praise his work and efforts. Without any background in civil engineering he started doing crazy google searches and ended up creating a number of cool products including Gridmats. a revolutionary patented product that’s eco-friendly, durable and crafted entirely from 100% recycled plastic waste to construct pavements/roads. He talks about a life changing moment meeting his co-founder. Talks about key learnings in the early days. Thoughts on social entrepreneurship in India some do’s and don’ts  (You can make money!) Why waste is the new gold. Talk

Content is king! Today my guest is Gautam Madhavan CEO & founder of Mad Influence and influencer management agency. They do more than just connect creators and brands. They do digital marketing, social media management, content authoring, and providing consulting services to businesses. They are trying to create the biggest content companies in the world. In this episode he talks about how he got this off the ground by seeing the shift from Blogging to Vlogging 2017/18, realising the power of video and was laser focussed on tiktok in the early days before it was popular.  He explains why you shouldn't plan too much when starting up. Talks about dealing with uncertainty in the early days and hiring strategies. Advice for all you budding social media creators (Don’t do it for the $$). Building an AI platform for content creators and why you shouldn't worry about the algorithms. Thoughts on Twitter for content creators. Talks about who are the upcoming social media influencers in India.  His favourite conten