Sinopsis
Emory University Marketing Professor Mike Lewis weighs in on sports analytics the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
Episodios
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10 Most Impactful Athletes of 2021 (Part 1)
22/12/2021 Duración: 47minIn this final month of 2021, we have spent some time reflecting on the year's most influential athletes. The list discussed in this podcasts consists of 5 athletes who Emory Marketing Professor Mike Lewis identified as 5 of the most impactful athletes in all of sports for 2021. Emory Professor Tom Smith joins Professor Lewis for this discussion, proposing his changes to the list. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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MLB Lockout & CFP Fandoms
08/12/2021 Duración: 51minEmory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming college football playoff. Doug shares his observations of both the Alabama and Georgia fanbases from the SEC Championship, and Mike predicts a rematch on January 10th. In the show's second segment, the two discuss lockout implications for baseball fans. Mike concludes the episode with a brief discussion of his recent research regarding eSports fandom amongst Gen Z males. Dive deep into his findings at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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College Football Chaos & Playoff Possibilities
01/12/2021 Duración: 59minEmory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching carousel as well as their predictions for the final week of college football. Additionally Mike recaps an exhilaration week of rivalry matchups, and Doug discovers the "3 P's of Great Rivalries." Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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The Global Appeal of Squid Game
22/11/2021 Duración: 01h22sEmory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever. Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide. While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fana
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Emory MAC 2021 Fall Speaker Series Part 3: Bill Fagan on Fan Relationship Management
17/11/2021 Duración: 57minIn the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management. Listen to the entire Fall Podcast Series at fandomanalytics.com Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Emory MAC 2021 Fall Speaker Series Part 2: Amanda Russell on Influencer Marketing
03/11/2021 Duración: 51minIn the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing. Next week (11/17), The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Stay tuned. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Emory MAC 2021 Fall Speaker Series Part 1: Mike Lewis on Generational Fandom
03/11/2021 Duración: 01h53sIn the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey. Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender. Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Subscribe to be notified when each episode releases. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Braves Country, NFL QBs, & CFB Playoff Picture
26/10/2021 Duración: 01h02minIn this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades. Mike and co-host Doug Battle then discuss the struggles of young NFL quarterbacks as Mike questions whether playing young quarterbacks prematurely can permanently damage them as players. In the show's final segment, Mike and Doug discuss the plethora of college football teams still in the hunt for a Playoff spot as Mike makes his prediction for a college football playoff expansion in the near future. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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The Beauty Of The Ugly Fan
19/10/2021 Duración: 01h39sProfessor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and much much more in the world of sports fandom. Other points of discussion include the WNBA's surprising growth throughout the pandemic, a preview of the upcoming NBA season, and Bama bias in the AP Top 25 poll. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Jon Gruden, College Football Mayhem, & MLB's Quiet October
13/10/2021 Duración: 50minEmory Professor Mike Lewis and his co-host Doug Battle kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and the NFL. Then, the two discuss whether college football's plethora of positive storylines pose a threat to the NFL. In the show's final segment, Mike and Doug discuss Wilder-Fury and reflect on the MLB's relatively quiet start to October. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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#FreeBritney, NBA Anti-Vaxxers, & College Football Parity
05/10/2021 Duración: 56minWe kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor Mike Lewis then breaks down the NBA's most recent dilemma as a few anti-vax players act in defiance of the league's messaging. In the show's final segment, Mike and his co-host Doug Battle discuss college football parity (or the lack thereof). Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Booing the Starting QB & Applying the Parcell Rules to 2021 Rookies
28/09/2021 Duración: 48minProfessor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and Bo Nix as well as Clemson Head Coach Dabo Swinney. Then, Mike discusses the recent struggles of NFL rookie quarterbacks - using the Parcell Rules to question whether today's rookie quarterbacks are ready for the speed of the NFL. In the show's final segment, Mike looks ahead to the dilemma Patriots fans will face when Tom Brady returns to Foxborough this Sunday. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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College Football Normalcy & The State of the MLB
21/09/2021 Duración: 36minAfter Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and his co-host Doug Battle discuss college football's return to normalcy... and what packed out stadiums amidst a global pandemic can teach us about fandom. The discussion pivots to a league that has seen record high and record low viewership for various events this season: the MLB. In the show's final segment, Professor Lewis previews the Emory Marketing Analytics Center's "Next Generation Fandom Survey." Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Celebrity Boxing, Return of the NFL, & America's Forgotten Pastime
14/09/2021 Duración: 46minIn this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports fans have forgotten about baseball this Fall. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Sports Management at Emory's Goizueta Business School
08/09/2021 Duración: 45minIn this episode, Emory Professors Mike Lewis and Tom Smith discuss what differentiates the sports business curriculum at Emory from that of other universities. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Luke Ford, Another Paul Fight, A Fake Football Team, & The State of Cinema
31/08/2021 Duración: 01h42sAfter a weird week for sports fans, Professor Mike Lewis shares his thoughts a number of wild stories in the world of sports and entertainment. Another Logan Paul fight causes Mike to question the sustainability of the new boxing model, while Luke Ford's emergence for Illinois football awakens his criticisms of the NCAA. Mike also shares his thoughts on what it took for a fake football team to gain national attention through ESPN as well as the state of the film industry after a dismal year in the Chinese box office. In the show's final segment, Mike and his co-host Doug Battle discuss the game of the week in college football's highly anticipated first week back. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @
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MELT CEO Vince Thompson: How COVID-19 Has Impacted Fan Behavior
23/08/2021 Duración: 01h02minMELT CEO Vince Thompson kicked off the Spring edition of our webinar series with a discussion on how COVID has and will shift fan behavior, engagement, & attendance. He also discussed what successful job-seekers do to win a job in sports amidst a global pandemic. Listen to our other webinars at fandomanalytics.com/fanalytics-u Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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2021 College Football Preview
17/08/2021 Duración: 01h02minWith roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming season. In this episode, we share our expectations for the 2021 College Football Playoff, explore how NIL might benefit the supporting casts of college football's biggest stars, and break down how a rumored "college football alliance" could alter the playoff hopes of various blue blood football programs. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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NFL, Fantasy Football, & Ted Lasso
10/08/2021 Duración: 01h05minProfessor Mike Lewis talks all things pro football in this week's podcast as we approach the 2021 NFL season. He begins the episode by discussing the various quarterback stories that have seemed to dominate NFL coverage in the offseason. He then pivots to a topic that may be more well adopted at this point than the NFL itself - Fantasy Football. In the show's final segment, Mike shares his thoughts on the first few episode of Ted Lasso Season 2. More content available at fandomanalytics.com Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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USWNT & The Cleveland Guardians
03/08/2021 Duración: 56minWhen Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice. In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms. Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the Cleveland Indians/Guardians. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast