Intellicast

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry. The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future. In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research. Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/)

Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust. They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry. Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights. Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting! Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally. In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better. Starting off, Lin

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods. In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given. After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry. In the final segment of the podcast, the guys try and have so

Thanks for tuning in to this episode of Intellicast! In this episode, Brian Lamar and Producer Brian, talk a variety of topics and try to find stories that don’t have to do with the Coronavirus. The guys start off the episode talking about the many different COVID-19 research and resources that the market research industry has put out over the last week. Moving into the market research news, the guys touch on the recent S4 Capital 2019 results, as well as some statements made by Sir Martin Sorrell in a recent Sky News interview. They also touch on the announcement by the US Census that they were pausing field operations, and what the impact could be. The guys then turn to some more fun topics. They give a few resources out there for people to check out while they are housebound, including the daily “Home Safari” by the Cincinnati Zoo. (You can watch on their YouTube page here: https://www.youtube.com/channel/UCE3VoxyYmyQCReOXk2ogsVg) Brian Lamar also gives a recap of Sunday’s ESPN The Ocho special, i

Thanks for tuning in to Intellicast! Today’s episode is a little different – Brian Lamar is joined virtually by Producer Brian. To kick off the episode, the guys discuss the latest news around COVID-19, including Greenbook’s projecting on the economic impact of the CPOVID-19 outbreak, WPP’s announcement for staff to work from home, and the MRBA announcement around financial support to market researchers impacted by the virus. The guys also discuss a round-up of polls on COVID-19 completed by FiveThirtyEight. The guys also discuss some of the actions that have taken place across the country to try and curb the spread of the virus. They then turn to some of the non-COVID-19 related market research news, including Jamie Baker-Prewitt’s new role at Burke, and a BuzzFeed report on Sensor Tower secretly harvesting internet activity through free VPN apps. Brian then dives into what may be a controversial topic for some – the soliciting of votes for the GRIT report. The conversation stems from a LinkedIn post fro

Welcome back to Intellicast! We have a bit of a different episode for you this week. On the first half of the episode, Tony Brown joins Brian Lamar to talk about some of the latest news in market research. They include Cint’s new CTO, and Dynata’s new partnership with CMNTY. Brian any Tony then turn their attention to COVID-19 and its impact on the market research industry. They discuss what they have seen so far in terms of what others in the industry are doing, what EMI is doing, and what they have seen specifically around research, the supply chain, response rates and any potential behavior or attitudinal changes. Normally that would have been the end of the episode, but there were some announcements and news that happened after we finished recording, that we felt we needed to discuss. So, in the second half of our episode, Andrew DeCilles joins us to discuss COVID-19 more and some of the additional announcements we have seen. We also discuss the postponement of Quirks Chicago, and what we think will

On this week’s Intellicast, Jason Inderhees joins Brian Lamar for a second time. The episode starts off with the guys discussing the postponement of the Qualtrics X4 Summit due to Coronavirus concerns, and how it might affect other upcoming conferences. They then talk about Schlesinger Groups’ acquisition of Market Cube, and what it means for the industry. And in the final news story of the week, the guys talk about Nationscape, a new public opinion research project through a partnership with USA Today, Democracy Fund and UCLA. In the second half of the episode, Jason gives us a recap of Quirks Brooklyn. This was Jason’s first time going to Quirks, and he was amazed by all the activities that went on around the conference. He also talks about the number of qualitative research topics and companies he encountered, including ones that promoted qualitative research as an add-on to quantitative. Jason also discusses his favorite session of the conference; Bad data is misinforming business decisions – Ho

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by former Poll Party host, Rory Dineen. The episode kicks off with Brian and Rory catching up on some of the latest current events, including the latest on the coronavirus, the South Carolina Democratic Primary, and more. Rory then brings back the Poll Party segment, Quiz of the Week, to Intellicast. She has both Brian’s find out which TV show they should be one. (You can take the quiz here: https://www.buzzfeed.com/fiercewalrus49/tell-us-what-you-eat-in-a-day-and-well-tell-you-w-dxsrlyc0il) The results of the Quiz of the Week lead into a conversation with Rory and Brian about The Bachelor. In the second half of the episode, we dive into the latest market research news. We kick it off discussing Eric Salama separation from Kantar. We then touch on the acquisition of Confirmit by Verdane Capital and its impending merger with Dapresy. We then discuss the call by the Insights Association for changes to the CCPA.

Welcome back to Intellicast! In this week’s episode, Brian Lamar sits down with Jeremy Zogby, Partner at John Zogby Strategies. Jeremy talks about growing up surrounded by polling and politics, and how he knew he was going to work with his Dad, but took nine years to pursue teaching first. Brian and Jeremy then talk about what it was like for Jeremy to live in Prague, and the cultural differences he noticed, and how it has helped him later in his career. The conversation then turns to polling. They discuss the types of polling projects John Zogby Strategies works on during election season, not just around candidates, but also issues and how issues impact other areas. Jeremy also discusses what the future may hold for the organization. He also gives us some history of the Zogby organization, in what he says, “you won’t find on Wikipedia.” It is really interesting. Brian and Jeremy then discuss the 2020 election, the Democratic field, and who can bring the excitement factor that both Obama and Trump brought

Thanks for joining us for another episode of Intellicast! We cover a wide range of topics on this episode. Kicking off the show, Brian, Producer Brian, and new guest co-host Adam Clements, kick off the episode talking about some of the recent podcast feedback we have received, and a discussion on the recent Iowa Caucus. The guys then turn to the latest market research news, including data quality news from Maru/Blue and Imperium, some new hires by Directions Research and InnovateMR, Cint’s new brand unveiling, and more! We then learn more about Adam with a new installment of the 4 P’s, including how his interest in video gaming led him to pursue a career in market research. We find out about his eclectic taste in music, as well as his most embarrassing moment. At the 50-minute mark, we switch gears a bit and feature a couple of interviews that Brian recorded while he was down in Atlanta a couple of weeks ago for SampleCon. Our first interview is with Ted Pulsifer of Market Cube. He chats with Brian abo

We have a great episode of Intellicast for you! One of our favorite guests, Damon Jones, Vice President of Telephone Operations at Burke, joins us for a second time. He and Brian are both involved in the Great Lakes Chapter of the Insight Association and are both members of the Diversity and Education Committee. They discuss how Damon got started with the Insights Association and his roles he has held over the last 18 years with the organization. The conversation then turns towards the Diversity and Education Committee, and the importance of diversity within market research, and how that topic shined at the recent GLC Winter Meeting. Damon also talks about the diversity initiatives that are going on at Burke. This topic is something that Damon is truly passionate about, and as you listen to this episode his passion for this topic will truly shine through. At the 30-minute mark, we switch gears and discuss another topic that Damon is passionate about, Cincinnati sports, specifically the Bengals. We talk

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research. The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry. It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee. The group then talks about what they would like to see at future SampleCons, both in terms of content and actions. Then the show switches gears. Bri

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job. Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe. They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272) They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check

Welcome back to Intellicast! On this week’s episode, Jason Inderhees joined Brian Lamar and Producer Brian as guest co-host. The guys kick off the episode discussing some current events, including some Joe Burrow and Bengals talk, as well as the Houston Astro cheating scandal. They then discuss PureSpectrum’s announcement of their new respondent scoring system, PureScore. You can find more about the announcement here. (http://www.mrweb.com/drno/news29163.htm) While many people have put out their predictions for 2020 (including us), Brian and Jason take some time this episode to dive into some of the predictions that Greenbook put out a couple of weeks back. They touch about 10 of the ones they found the most interesting, and give their opinions. We then get to know more about Jason, having him go through the 4 P’s. He even came prepared with a few new P’s for us! This is an interesting episode that won’t disappoint! Come out and see Brian Lamar, Tony Brown, Mary Draper and Mike Holmes in Atlanta at

Welcome back to Intellicast! On this week’s episode, Brian Lamar is joined by Producer Brian to talk about the latest in the market research industry, some current events, the latest thing they are watching. The episode kicks off with a discussion about the latest market research news, including the launch of Oasis Intelligence, a new cannabis insights firm in Los Angeles (http://www.mrweb.com/drno/news29131.htm), Measure Protocol’s latest hire (http://www.mrweb.com/drno/news29148.htm), and the latest privacy announcement made by Google (https://www.research-live.com/article/news/google-announces-privacy-changes/id/5063872). The guys then switch gears with a new segment where they are discussing the latest thing they are watching, including the Bachelor, The Witcher, and more. Finally, Brian Lamar gives his preview of the Insights Association GLC Winter Meeting coming up later this week in Miami. He talks about some of the activities that are planned, some of the speakers he is looking forward to and

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party. After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect. The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami. They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry. After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better. This is a

And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha. In Andrew’s interview, he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation! The guys are then joined by David Butler! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel. Ted Waz chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward. In the final interview, the guys welcome back Roddy “Hot Rod” Kn

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing. In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February! Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent. The guys also get to chat with Priscilla McKinney who tells them abo

Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode. Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association. The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3) The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organ

Welcome back to the Poll Party! Kicking off this week’s episode, Adam and Rory discuss the recent announcements that have changed the Democratic Primary field, including Kamala Harris dropping out and Michael Bloomberg entering. They also review a couple of new national polls on the Democratic field, the first from Taubman (https://watson.brown.edu/taubman/files/taubman/imce/taubman_national_f2019 %281%29.pdf) and the second from Politico/Morning Consult (https://www.realclearpolitics.com/epolls/2020/president/us/2020_democratic_presidential_nomination-6730.html). A big topic of conversation is comparing the 2 polls, and why they are should different results, and the different methodologies used for each. Rory and Adam look at the Politico polling tracking over time, and how polls should be looked at over a longer period of time to look for trends rather than a spot in time, similar to tracking studies for brands. In the next segment, Rory gives us an impeachment polling update, looking at the summaries