Aw360 Live Podcast

Coming to you live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Helenor Gilmour, Director of Strategy at Beano Brain, in a dynamic conversation about the fast-rising influence of Gen Alpha. Helenor shares what makes this generation tick—from their surprising sway over household purchases to their preference for micro-influencers over mega-celebs. We explore how top brands are successfully connecting with Gen Alpha, why traditional social media may not hold the same appeal, and what this all means for the future of marketing. If you’re a brand, marketer, or strategist trying to stay ahead of the generational curve, this episode is your Gen Alpha playbook.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Robert Hicks, Founder of C-Screens, for a deep dive into the fast-emerging world of TV Out-of-Home (TVOOH). Robert shares how C-Screens is redefining where and how premium content reaches audiences—across pubs, stadiums, and retail spaces—and why communal viewing experiences are becoming a powerful counterbalance to the fragmentation of digital and decline of linear TV. We explore why TVOOH is gaining traction in modern media plans, how brands are capitalizing on shared moments, and whether AI-generated content can truly rival human storytelling. If you’re curious about the next frontier of brand engagement beyond the living room, this one’s for you.

We conclude our coverage of Advertising Week Europe 2025 with co-host Stu Cairns discussing the happenings of the Week, some of the highlights, and more. Presented by Usercentrics.

Welcome to the third episode of the AW360 Morning Wake-Up Podcast, recorded live from the heart of Advertising Week Europe 2025 at 180 Studios in London! Hosted at the AW360 Podcast Studio presented by Usercentrics, we’re bringing you the energy, insights, and expert voices shaping the future of marketing and advertising.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a sharp and insightful conversation with Anita Caras, VP, Global Head of Insights at Teads. With over seven years of experience exploring the science of attention, Anita breaks down how our understanding of attention has evolved—and why it’s now one of marketing’s hottest topics. We dig into the difference just a few seconds of attention can make, why viewability isn’t enough, and what creative strategies actually move the needle on brand lift and ROI. Plus, Anita shares her predictions for 2025 and what brands must do to make attention work harder across the board. Whether you’re in media planning, measurement, or creative, this one’s packed with actionable insight.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination. We dig into what truly drives connection between brands and audiences in today’s purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people actually care about, why authentic storytelling matters more than ever, and what Millennials and Gen Z expect from the companies they support. From avoiding the trap of performative marketing to forecasting the future of brand purpose, this is a must-listen for anyone looking to cut through the noise and create work that really resonates.

A recap of Day 2 of Advertising Week Europe 2025, presented by Usercentrics. On this episode we discuss things said, heard, presented, and discussed at the event, with a special focus on the importance of human beings and their uniquely special interactions. Thank you for listening.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a powerful conversation with Zoe Eagle, CEO of Iris UK. We dive into the promises and pitfalls of AI in marketing—especially how bias can creep into the tools we use and the stories we tell. Zoe shares sharp insights on how gender stereotypes risk being reinforced by tech, how agencies can lead with empathy and creativity in an increasingly automated world, and what real inclusion looks like in the age of AI. Tune in for a thoughtful, timely look at the intersection of innovation, leadership, and equity in the ad world today.

Tanya Whitehouse, CEO of elvis, shares how she’s helping build a purpose-driven agency that doesn’t just talk the talk—covering everything from earning B Corp status to leading with sustainability and inclusivity at the core. We dive into the state of gender equality in the ad industry, the evolving role of AI in creativity, and why pitching might need a serious rethink. She also introduces Hypersocial—elvis’s new approach to helping brands stay fast, fresh, and authentic in a world where social never sleeps. If you’re curious about the future of agency life, creative leadership, and what it takes to show up meaningfully in 2025, this one’s a must-listen.

We dive headfirst into one of the biggest challenges—and opportunities—facing advertisers today: privacy. Novatiq CPO and Co-Founder Tanya Field breaks down why so many brands are still struggling in the post-GDPR landscape, and how getting privacy right can go from being a compliance headache to a serious competitive edge. From the cookie conundrum to the promise of first-party data and telco-verified IDs, Tanya offers a clear-eyed look at what’s broken in digital advertising and how to fix it. Plus, she shares practical advice for brands looking to future-proof their strategies, boost ROAS, and build real trust with consumers in a privacy-first world. If you’re navigating the shifting terrain of data, identity, and performance marketing, this conversation is packed with insights you won’t want to miss.

In this episode, Jungle Creations CEO Melissa Chapman unpacks how she helped grow Jungle’s audience from 1 million to over 140 million—and what it really takes to keep that kind of scale both engaged and evolving. From bringing online communities into the real world to navigating the ever-shifting influencer marketing landscape, Melissa shares insights into what a truly holistic, future-forward strategy looks like in 2025. We dive into the metrics that actually matter, the difference between attention and impact, and what trends she’s keeping an eye on as the next wave of social and creator-driven storytelling takes shape. If you want to understand what’s next in influencer marketing—and how brands can build real, lasting connections—this is the episode for you.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast dives deep into the future of branding with a bold new perspective. Our guest is a Bob Sheard, Founder and Co-Owner of Fresh Britain and the author of the forthcoming book “The Brand New Everything – How Brands Can Save the World.” In this conversation, we explore how brands can step up where politics falls short—especially on massive global challenges like climate change. From redefining growth and reshaping consumption to introducing new success metrics and shifting toward regenerative business models, this episode is packed with provocative ideas for marketers, brand leaders, and anyone rethinking what a brand can and should do in 2025. Tune in to hear how brands might not just sell solutions—but become the solution.

Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what’s being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it’s poised to reshape the future of performance marketing across video, CTV, and beyond. From unlocking full-funnel capabilities on the open web to creating safer, smarter alternatives to the walled gardens, Justin shares why this merger is more than just consolidation—it’s a major step toward a more open, effective, and brand-friendly internet. We also get into the growing role of Connected TV, shifting brand strategies in the wake of social media uncertainty, and what it’ll take for advertisers to fully embrace the open web. If you’re navigating the next wave of omnichannel marketing, this is the conversation to catch.

Good morning from Day 2 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. We’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.

Good morning from Day 1 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. In our premiere episode, we’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.

On this episode of the AW 360 Podcast, we’re joined by author and marketing thought leader Marcus Sheridan to unpack the seismic shifts rocking the business world in 2025. From the explosion of AI and zero-click searches to the growing distrust of brands and agencies, Marcus shares why traditional tactics are falling short—and what businesses must do to thrive. He introduces the four pillars of building a trusted, standout brand: saying what others won’t, showing what others shy away from, selling differently, and being unapologetically human. Tune in to hear actionable insights on how to leverage pricing transparency, video content, self-service tools, and even digital avatars to win today’s control-hungry, information-driven customers. If you’re ready to ditch the status quo and disrupt your industry, this is the episode for you.

In this episode, we sit down with Daniel Portrait, Founder and CEO of Camp Krizzly, to explore how passion, risk-taking, and a relentless drive for creativity have shaped one of the most dynamic independent agencies today. From designing band merch as a teenager to leading major campaigns for brands like Netflix, Uber Eats, and Oakley, Daniel shares his journey, the inspiration behind Kamp Grizzly, and why staying independent keeps the agency agile and innovative. Plus, we dive into the role of AI in creative work, the power of printed media, and why having fun is at the heart of everything they do. Tune in for an inspiring conversation about pushing creative boundaries, embracing risk, and building a culture that thrives on passion.

In this episode of AW360, we sit down with Lisa Nichols, Executive Creative Director at TBWA\MCR, to explore the ever-evolving world of advertising creativity. From leading a diverse creative team to fostering innovation across brands as varied as Legoland, jewelry, and pizza, Lisa shares her insights on disruption, leadership, and balancing creativity with strategic thinking. We also discuss the challenges of supporting introverted creatives, the evolving role of women in leadership, and the industry’s responsibility in driving sustainability. Plus, Lisa shares her candid thoughts on AI’s role in the creative process—where it helps and where it falls flat. Tune in for a deep dive into the mind of a leader shaping the future of advertising.

In this episode of the AW 360 Podcast, we sit down with Sean McDonald, Partner and Global Chief Strategy Officer at Rethink, a fiercely independent creative agency making waves in the industry. Sean dives into the key pillars of brand strategy for 2025, the art of staying memorable in a cluttered marketing landscape, and why challenging category conventions leads to breakthrough creativity. We explore the delicate balance between data and creativity, how brands can earn consumer attention in an evolving digital world, and the importance of having a clear sense of identity amid ever-changing trends. Sean also shares Rethink’s unique agency structure, culture of innovation, and commitment to remaining independent—proving that creativity thrives when purpose, passion, and strategy align. If you’re looking to sharpen your brand’s strategy, embrace disruptive thinking, and understand what it truly takes to stand out, this episode is a must-listen!

On this episode of AW360 we speak with Helen Ma, Senior Director of Product, Head of Facebook Monetization at Meta. Helen discusses Meta’s incredible streak of innovations, the strength of Meta’s AI-powered ad tools and what they mean for marketers, and how Meta is investing in future technology innovations for advertisers.