Disrupting Japan

It's hard to get paid to do what you love. Perhaps no one understands this better than dancers, but Taku Kodaira and his team at Mikro Entertainment are on a mission to fix that. But this conversation, and Mikro Entertainment itself, is about much more than dance. Mikro's marketplace for dance moves is just the first application of Mikro's new motion-capture technology, and things are just getting started. Today, Taku and I talk about the surprising economics of dance moves, the adoption curve of disruptive technology, dance-move lawsuits. and one very important law that looks like it is about to change. It's a great conversation, and I think you'll enjoy it. Show Notes How you sell a dance move Making a market - who is buying dance moves Why growing up international made it easier to start a startup How copyright law needs to expand One danger in allowing dance moves to be copyrighted Lawsuits against Epic Games over Fortnight dances How big is the motion capture industry The adop

Disrupting Japan turns seven years old this week! Unfortunately, because of current conditions in Japan, we won't be able to sit down over a beer and talk about startups live as we usually do. Today, I'd like to share a story in three acts. We'll talk about the podcasting industry, what Disrupting Japan really is, and the likely future of Japanese startup founders. Please enjoy. Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. This week is Disrupting Japan’s seventh anniversary. Normally we mark each anniversary with the Disrupting Japan live show.  We invite a few guests on stage. We gather a few hundred of our biggest fans and our closest friends. And we spend the evening talking about Japanese startups and innovation over a few beers. Well, because of the pandemic, like so many other things, that’s not happening this year. I was hoping to do something creative, and I talked with some friends abo

We speculate a lot about our future "robot servants" or "robot masters", but that whole metaphor is wrong. It's not going to happen that way. This is a very personal and rather speculative episode. No guests this time. It's just the two of us. In past episodes, you have already met some of the founders at the center of an amazing cluster of startups that have the potential to redefine the way humanity interacts with machines. Evocative Machines is a uniquely Japanese approach that has universal appeal, and I guarantee you that it's not what you expect. So let’s get right to it. Links from the Founder Everything you ever wanted to know Evocative Machines Some evocative machines mentioned in this episode The GrooveX Lovot and Kaname's interview Yukai's Bocco and Shunsuke's interview Gatebox's Hikari (We'll have to get these guys on the show!) Transcript Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I’m Tim Romero and thanks for joining me. Once aga

Japan has a very different approach to robotics. Japan leads the world in industrial robots, but there is also a growing movement that is reinventing the way we share our world with machines. Kaname Hayashi was one of the creators of Softbank's Pepper robot. His latest startup, GrooveX, has raised over $100 million to develop the Lovot; a companion robot, or perhaps more accurately, a robot pet unlike any other. We talk about the Lovot itself, of course, but we also cover GrooveX's unique business model and talk about the very different ways that people of different sexes, ages, and nationalities interact with the Lovot. It's a great conversation, and I think you'll enjoy it. Show Notes Why the Lovot is as much a pet as a dog or cat Data that proves how our interaction with robots is changing Why the Lovot's form factor is so important Why GrooveX invested so much in getting the Lovot's eyes right How the Lovot makes friends The Lovot's business model. Will this scale? The biggest surpris

Some of Japan's innovations are going to have a much bigger impact outside of Japan. Like most startups, most AgTech startups sensibly tend to focus on their own markets. While this makes things easier at first, it tends to overlook the huge challenges -- and potentially huge profits -- that exist in the developing world. Today we talk with Shunsuke Tsuboi of Sagri, and he explains how Sagri started life as a satellite -imaging startup focused on incremental innovation in Japan, but then quickly transformed itself into a disruptive FinTech startup serving India and Southeast Asia. It's a great conversation, and I think you'll enjoy it. Show Notes The truth about university startup support in Japan Why India is a better target for this Japanese startup Why selling to family farms is harder than selling to industrial farms Why sustainable business models are hard for agriculture startups The challenges for market entry in any agriculture startup Three reasons there are so few agriculture start

The bacteria in our gut affect our lives and our health in ways we are just starting to fully realize, and mapping this biome is expected to advance medical science and pharmacology as mapping the human genome. However, our gut biota is not a mappable sequence, but a complex ecosystem, and one that may be unique to each individual. In our conversation, Shinji Fukuda, founder of Metabologenomic (aka Metagen), explains how the science is advancing, what kinds of consumer devices we are likely to see first, the importance of global expansion, and the challenges of being a deep-tech startup in Japan. It's a great conversation, and I think you'll enjoy it. Show Notes What Metagen is really trying to do Fecal transplants in Japan Japan's Gut design project - a database of poop The biggest business model challenge for Japan's deep-tech startuups Smart toilets and other consumer products Why Metagen has been turning down VC money Why global expansion is critical for both business and scientific re

A lot of great ideas seem crazy when you first hear about them. Today Ryotaro Ako, founder of Atopiyo, explains not only why this is a great idea that is deeply valued by his users, but he also frankly talked about the difficulties in bringing it to market. We talk about the challenges of forming a long-term, core team and of developing a steady cash flow while trying to focus on a social good, and the risks involved in monetizing a community. Ryotaro also explains why extensive press coverage and shelves of startup awards don't make developing a sustainable business model any easier. It's a great conversation, and I think you'll enjoy it. Show Notes Why share photos of skin conditions? How to find a technical co-founder, and what to do if you can't The two challenges all MedTech startups face The danger of long-term plans without short-term action How to monetize a community, and why it's risky Possible competitors The myth of Japanese conservatism Links from the Founder Everything

Disruption comes slowly to medicine.  And that's a good thing. Since the ethos of the profession is "First, do no harm", it makes sense that safety and efficacy are prioritized over rapid innovation. But innovation does happen, and the Japanese government is working to make sure it happens faster. Today we sit down with Taro Ueno of Susmed and talk about the challenges and tradeoffs in innovative medicine. We talk about why he left medical research for entrepreneurship, and how iPhone apps and blockchain are being used clinically in Japan. And in both cases, I assure you, it's not what you think. It's a great conversation, and I think you'll enjoy it. Show Notes Why leave medical practice to start a startup Why Japan just can't fall asleep Why Japan over-prescribes sleeping pills and other drugs Why it's very hard to get apps approved as medical devices in Japan The reason so few medical apps have been approved in Japan The importance ofJapan's regulatory sandbox How blockchain is actuall

Artificial Intelligence makes a lot of people nervous. That's understandable. Today we sit down with Ken Fujiwara of Hacarus to discuss why that is, and what this startup is doing to fix it. As in so many other fields, when comparing AI in Japan and the West, we find that the technology is fundamentally the same, but the social attitudes and business strategies are very different. Ken is a serial entrepreneur, but running an AI startup was never part of his original plan. He had bigger goals in mind, and we talk about how he plans to pivot back to them someday. We also discuss Kyoto's booming startup ecosystem and why one CEO has publically stated he wants to destroy it. It's a great conversation, and I think you'll enjoy it. Show Notes The problem with Deep Learning and how Hacarus is unique The importance of founder's hidden failures Why Ken left Sony to start a startup How to know when you need to pivot Why pivoting is hard in Japan The integrator business model and why it works in Japa

Today we are going to look at a different kind of innovation. It's not technology. It's not patentable, and I'm not sure it's scalable. But it is important. It turns out that the story behind a Japanese viral video can teach us a lot about the future of work. It's an example of Japanese innovation at it's best I think you'll enjoy it. Links The Seven-Minute Miracle video Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. I have a special story for you today.  No guests. No playful banter. Today it’s just you and me and a story about Japanese innovation at its very best. And it’s also the real story behind a famous video about Japan that you’ve probably seen a dozen times on the internet and on western news shows. But like so many stories about Japan, the media gets this one wrong; or at least get it incomplete. They leave out the part of the story that actually teaches us something importa

The automotive industry is closed and proprietary. But Shinpei Kato, founder and CTO of Tier IV, thinks they are going to be forced to change. Teir IV has brought together a global community of programmers and corporate partners to create the Autoware project. Tier IV's goal to develop a completely open-source software platform to drive autonomous vehicles is ambitious, and they have already completed some of the most advanced road-tests of driverless cars in Japan. Today we explore the business bottlenecks in rolling out autonomous vehicles, why open-source makes the automotive industry nervous, and why the first successful driverless car won't be what you think it will. It's a great conversation, and I think you'll enjoy it. Show Notes Introducing Autoware and Tier IV What keeps the auto industry from adopting open source The only way a college professor can actually run a startup The challenges in building an industrial open source community How to road test driverless cars in Japan Japa

Startups exist to develop new solutions to problems. But many of society's biggest problems fall outside traditional startup business models. Today we explore why that is, and how it might be changed as we sit down with Robin Lewis, co-founder of Mymizu, a startup focused on reducing plastic waste by encouraging reuse. We take a deep dive into possible monetization strategies, why startups should be better at solving social problems than non-profits, and we discuss a possible roadmap for a middle path between startups and non-profits. It's a great conversation, and I think you'll enjoy it. Show Notes The Japanese middle-ground between NGOs and for-profit startups The hidden strategy behind beach cleanup programs Mymizu’s current business model The challenge of mixing environmental and social sustainability When Tim became “The Destroyer of Dreams” The unexpected (positive ) impacts of COVID-19 Why startups  should be able to do more social good than NGOs How bottled water breaks economi

Personal aviation is awesome! Aviation has been a source of inspiration and a symbol of innovation since the Wright brothers' first flight at Kitty Hawk, to Neil Armstrong's first steps on the moon, to today's dreams of colonizing Mars. Unfortunately, it's been very hard for startups to make money in aviation. Even the Wright brothers did not do particularly well in business. But things might be changing. Today we sit down and talk with Tasuku Nakai, co-founder of Tetra Aviation, and we discuss how public research incentives, support from the aerospace giants, and the changing infrastructure needs might have just tipped the balance to startups. It's a great conversation, and I think you'll enjoy it. Show Notes How Tetra's eVTOL aircraft came to be and what it might become The steps needed to bring a new aircraft to market Why it's so difficult to innovate in aviation The main hurdle in expanding the personal aviation market Fundraising strategies and exist options for aviation startups When

Disrupting Japan is six years old and ready to party! Unfortunately, we can't. Like so much else in 2020, this year's big, live show has been canceled, but I hope you'll make it next year. It's not all bad news, of course. There are a lot of great things happening for both Disrupting Japan and for Japanese startups. So looking back on these six years, I'd like to share some of the most important changes that are happening in Japan. Please enjoy. Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. This is our sixth-anniversary episode. Over the past six years, it’s been a Disrupting Japan tradition to have our big Disrupting Japan Live and Unleashed show on our anniversary. We get three of Japan’s startup thought-leaders on stage and invite a few hundred of our closest friends over for an evening of drinks, conversation, and just hanging out with a lot of cool people. Unfortunately, this year the coron

Bio-tech is messy because life is complicated. A lot of attention is given to computers sequencing genomes, but some of the most advanced and important work is done by studying and using other living things to make our own lives better. Kenta Yamato co-founded Kaico to commercialize a technique that uses silkworms to manufacture small-batch custom proteins. And Kico is involved with everything from veterinary medicine to Japan's search for a coronavirus vaccine. We also talk about the challenges or creating startups based on university technology and the one e-commerce model in Japan that just won't go away. I think you'll enjoy the conversation. Show Notes How to get proteins from a silkworm (It's not fun for the silkworm) Why silkworms, in particular, must be used The importance and uses of small-batch, custom proteins The start of a silkworm startup The most common (and least successful) Japanese e-commerce model Why it's so hard for Japanese universities to spin-out startups How Kaico

We have always loved maps. Maps combine artistry and utility in a way that very few disciplines allow. But of course, it's always been a trade-off. The beautiful, ornate maps from centuries past told you where the major landmasses were, but provided little detail. And today's GPS-based maps provide an unprecedented level of accuracy but uninspiring in their presentation. Machi Takahashi, founder and CEO of Stroly, has a best-of-both world's solution. We also talk in-depth about the unique challenges facing women founders in Japan, and what can be done to make things better for everyone. It's a great discussion, and I think you will really enjoy it. Show Notes Strolling with stories: How Stroly works How to make Google Maps community-oriented How Stroly pivoted to prosperity during Covid-19 How industry will be using VR after Covid-19 ends Why corporate spinouts are so hard in Japan Why Japan has problems commercializing fundamental research The challenges female founders face in Japan H

You don’t usually think of Japan’s geisha as being an industry, but it is. In fact, strictly speaking, it’s a cartel. A cartel that is now being disrupted by internet-based booking agencies and low-cost substitutes. It seems that even geisha are not immune to internet-based disintermediation. In this special interview Sayuki, Japan’s only geisha who also holds an MBA, explains the business model behind geisha. We talk about the way things used to be, the current threats that have many geisha concerned that the traditional art form and the lifestyle will not survive, and how some geisha houses are trying to adapt. This is a rare, behind the scenes look at the business of being a geisha and a chance to see how Japan’s geisha might survive and even thrive in the coming digital age. It’s a fascinating discussion, and I think you’ll enjoy it. Show Notes for Startups How Sayuki broke 100 years of tradition to become a geisha How geisha are being challenged by both the entertainment and tourism industries

They probably mean well. They are telling you something that is easy to understand and that seems like it's true at first, but it's still a lie. I received an overwhelming response to my recent episode on success via public humiliation, and more than a few people tried to set me straight about how Japanese keigo is supposed to be used, so today I'm going to return the favor. Don't worry, this is not a Japanese lesson, at least not in the pedantic sense, but it might clear up a few of the lies you've been told, and perhaps even repeated about how honorifics are used in Japan and in Japanese business in particular. Please leave a comment because I would love to hear your thoughts on this. Show Notes Feedback on Failure How you are being lied to Why keigo is not about social status or individual respect How to insult by being polite Actually showing respect Leave a comment Transcript Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I'm Tim Romero and thank

Oracle first came into Japan more than 25 years ago, but the challenges they faced and overcame then are exactly the same ones firms are facing today in executing their Japan market entry. Allen explains why Oracle needed a unique sales and marketing strategy for Japan, and how he managed to get buy-in from headquarters — even though Oracle already had a sales and marketing program that had proven fantastically successful in other markets. We also talk about how Oracle managed to negotiate a amicable exit out from their exclusive distribution agreements not just once, but twice. That’s an amazing accomplishment considering that many foreign companies have destroyed their Japanese business the first time they attempt it. But Allen, tells the story much better than I do. I think you’ll enjoy the interview. I know I did. [shareaholic app="share_buttons" id="7994466"] Leave a comment Transcript Welcome to disrupting Japan. Straight talk from Japan's most successful entrepreneurs. I'm Tim Romero, and than

You would expect that event-focused startups would be some of the hardest hit by the global pandemic and lockdown, and for the most part, you would be right. But Peatix is one event startup that adapted fast and is now actually thriving during the lockdown.  We've talked with Taku Harada before, and if you have not done so already, you should check it out. It's a great conversation and there is no overlap with today. Today we talk about how startups can pivot and survive during the pandemic, why having too much money can be a curse for startups, and we dive into what's gone wrong with Japanese B2B SaaS startups. It's a great discussion, and I think you will really enjoy it. Show Notes How an evets company pivots during Covid-19 What makes a good online event Will people play for online events What will be the long-term behavioral changes from the lockdown The surprising secret to scaling a social network Tips for Japanese who want to run an international startup The trap of startups havin