Sinopsis
Join ad agency maverick and your host, Wágner dos Santos, as he covers a number of trending topics in business, advertising, marketing, media, and technology.
Episodios
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S1 E23: Why Humor Can Lead To Success
12/08/2017 Duración: 16minHaving a great sense of humor is one of the keys to building a relationship with others. In this episode, Wágner discusses Why Humor Can Lead To SuccessBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E22: Top 10 Tips to Starting Your Business Right Now
11/08/2017 Duración: 18minIn this episode, Wágner reviews his top 10 tips to starting a business right now.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E21: The 10 Most Common Social Media Marketing Myths
11/08/2017 Duración: 20minWágner dos Santos debunks the 10 most common myths in social media marketing with some helpful advice.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E20: Midweek Update
10/08/2017 Duración: 28minThis episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.Topics covered include:• Facebook• Twitter• President-Elect Donald Trump• A look at 2017Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E19: Midweek Update
09/08/2017 Duración: 19minThis episode is a midweek check in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.Topics covered include:• Tinder on TV• Zapier’s list of the 20 fastest growing business apps• Facebook• Twitter• Live streamingBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E18: Pop-Ups & Retail's Future
08/08/2017 Duración: 13minWágner dos Santos discusses the evolution of pop-ups and how they may affect the future of retail.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E17: Common Marketing Pitfalls in Business
07/08/2017 Duración: 17minWágner dos Santos discusses some of the most common marketing pitfalls that businesses should avoid.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E16: Midweek Update
07/08/2017 Duración: 23minThis episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E15: Midweek Update
06/08/2017 Duración: 26minThis episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.Topics covered include:• Facebook• Twitter• Snapchat• Amazon• Advertising industry newsBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E14: Midweek Update
05/08/2017 Duración: 28minThis episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.Topics covered include:• Facebook is hot• Twitter kills Vine and advertises itself• Mobile surpasses desktop search• Advertising trendsBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E13: Midweek Update
01/08/2017 Duración: 28minThis episode is a midweek check-in on what made the news during the week of October 24th with expert and frank commentary. In addition, the week of October 17th is covered for the missed week.Topics covered include:• Uber, Amazon, and other brands test drones• Pokémon Go is dying• Facebook, Google, and Snap, Inc. break into TV• AT&T acquires Time Warner• Twitter’s instabilityBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E12: Branding Who You Are, Not Who You Aren’t
28/07/2017 Duración: 17minWágner dos Santos discusses the importance of defining who you are, not who you are not in both business and personal brands. Reference is made to a recent Marketo blog post "The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t."Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E11: An Interview with Jessica Korthuis
19/06/2017 Duración: 49minWágner interviews Jessica Korthuis, a powerhouse brand strategist with a systematic approach to marketing and a robust understanding of brand management, user-experience, agile and lean methodologies, the customer buying journey and building sustainable business models. Jessica most recently launched SOHUIS, a digital communications consulting company that designs comprehensive communication strategies for global initiatives dedicated to sustainability, innovation and social impact.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E10: Beware of False Teachers
19/05/2017 Duración: 27minIn this episode, Wágner blows the lid off the fakes and imitators that pollute social media with teachings despite their lack of experience.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E9: The Future of Television Advertising
19/04/2017 Duración: 16minIn this episode, Wágner dos Santos discusses the evolution of television, both in the physical sense and the content it displays.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E8: An Interview With Tara Hunt
19/03/2017 Duración: 01h18minWágner interviews Tara Hunt – author, influencer, YouTube personality, and principal of Truly Social Inc.Tara Hunt was named one of the Most Influential Women in Technology (Fast Company) as well as a Woman to Watch in Entrepreneur Magazine. She wrote The Whuffie Factor/The Power of Social Networking (published in 7 languages), is a conference speaker and co-founded the international Coworking movement.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E7: An Interview With Ross Brand
19/02/2017 Duración: 01h10minWágner interviews Ross Brand – a former radio on-air personality, reporter, and show host. Given his passion for live video, Ross created Livestream Universe to highlight those broadcasters and brands producing high-quality content via various live streaming platforms.Ross hosts 3 monthly shows: #LivestreamNews, #LivestreamSports, and #AskTheExpert. He is also the co-founder of HR Avant-Garde. A popular guest lecturer on social media, HR, and career-related topics at NYU, Ross helps organizations and individuals optimize and maximize their social media presence and digital marketing campaigns.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E6: The Importance of Client Partnerships
18/02/2017 Duración: 11minIn this episode, Wágner discusses the differences between client service and client partnership and how to forge successful relationships with clients.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E5: The Digitization of The Media/Arts Industry
18/01/2017 Duración: 44minHave you ever wondered how technological advancements have impacted the arts and media industry? Whether positive or negative, there’s no denying that the digitization of the media industry has completely evolved over the past few decades. In this episode of Wagner Live, we have Carlos Phoenix talk about his career in the arts industry and how it has shifted as technology evolved. Carlos is an art director, illustrator, film and video producer, live video personality, former advertising agency professional, and also spent some time in the music business.Listen in to learn how the live video streaming service has shifted the dynamics for content creators, plus the challenges that come with it. What You’ll Discover:[3:22] Carlos talks about his background and the early days of his career in advertising. [8:27] He describes his career journey in film, illustration, and music and video production.[14:32] How his love for arts has evolved over the years and developed into a passion for live video streaming. [20:14
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S1 E4: Top 4 Guidelines for Keeping The Social In Your Social Media
17/01/2017 Duración: 19minWhere do you fit as a marketer on social media? Are you properly being social? You’ll be surprised that your brand isn’t at all keeping the social in your social media. It’s a turn-off when all you talk about as a brand is yourself, that’s the last thing people on social media want to hear. How then do you properly socialize with your audience without turning them off?In this episode of Wagner Live, we talk about the guidelines to help you properly socialize with your audience on social media. Listen in to learn why your audience only cares about your brand’s sincerity, honesty, and realness and not the brand voice. What You’ll Discover:• Why it’s a turn-off when a brand comes off as salesy and pushy on social media. • Your audience doesn’t care about your brand voice but your human characteristics. • Brand perception can be a barrier to connection if you don’t invest in honest and sincere connections. • Brands are defined by their audience – allow your audience to dictate the conversation without controlling