Sinopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodios
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Membership Sites Are Just “On” or “Off”: Get to Drip Content, Dashboards, and Continuity Later (or Maybe Never)
13/05/2015 Duración: 25minAn online web-based digital membership site... you have a web page (a sales letter) where you offer to solve a simple problem: play guitar, reduce man-boobs, get your ex back. People click a button to buy the solution (a set of videos that play directly in their web browser) and they're taken to a member's area where they watch videos solving their problem. A membership site: you need it to handle downloads whether you're running a single payment site ($10 one time, and yes, membership sites DON'T have to be recurring)... Fixed term site (X number of payments) or forever-continuity (i.e. $37/month)... And I don't want to tell you about how tough membership sites were during the "dark ages": your choices were either a $4000 piece of crap software that was old (even then) and didn't work right, or $400 per site and it literally took at least a week to connect the membership piece to WordPress, PayPal, and your email autoresponder... Guess what? You need to have a membership site It needs to run in Word
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043: Systematize & Checklist-Enable Your Online Business (You Don’t Have to Outsource Everything)
09/05/2015 Duración: 48minDo you find yourself struggling with when you should be Hands-On vs When You Should Outsource? Robert shows you how the E-Myth can help you make the most effective decisions. Robert is the author of Double Agent Marketing-a book about how to do the "day job" while starting up a successful online marketing business. When you're starting an online business, sometimes you have to be in the "Must Have" mode and sometimes in the "Nice to Have" mode and you need to know the difference between the two. Must Have: an online platform and a product. You won't achieve any income without these two in place Nice to Have: attractive business cards, pretty graphics, multiple social media accounts The average person attempting to make money online and failing has nothing for sale. They're focusing on the "nice to have's" which give the illusion of productivity but they are not income-makers. When you're building your online business, you're in one of two places: You want to increase your online income or you want to scal
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042: Finish Now, Revise Later (How To Actually Get the Results and Income You Want in Your Internet Marketing Business)
25/04/2015 Duración: 42minTune in today (in fact, right now) to discover how to "get your head on straight!" Get your business built up to the level you want, as fast as you want, while you're excited each and every day and growing bigger and bigger every day... Someone who hates you normally hates you for one of three reasons: 1. They see you as a threat 2. They hate themselves 3. They want to be you Today's program is going to be very different than the normal format because we're going to jump around between real money-making case studies, mindset, mistakes I've made and the things YOU PERSONALLY can do to incrementally improve your business as your income increases and you gain simplicity and clarity along the way -- finish now and revise later! How do you get the results and the income you want from your internet marketing business? Tip #1: Self-Actualize Be aware of the little crutches you fall back on daily that keep you from achieving your goals and keep you from being confident. When someone asks how you're doing, instead o
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041: Anything is Better Than Nothing (Step by Step Passive Residual Income)
21/03/2015 Duración: 30minIf it's important, you'll find a way. If not, you'll find an excuse. -- Jim Rohn If you don't build your own dream, someone else will hire you to build theirs. -- Tony Gaskins, Jr. Join us on today's episode of the Robert Plank Show where we discuss passive income, your point and click online funnel, and more, including: 8 things to give up: 1. self rejection, 2. negative self-talk, 3. criticising others, 4. being a people pleaser, 5. fear of failure, 6. procrastination, 7. holding onto grudges, 8. expecting perfection Three areas of your business: list, traffic, and offers How to Setup Your Income Machine for Passive Recurring Income: niche (NameCheap), site (HostGator), optin (Paper Template), autoresponder (Aweber), blog, sales letter, membership site (Member Genius), traffic (Podcast Crusher) Be aware of your own cognitive dissonance: we choose our beliefs first, then find evidence to back it up Like the Robert Plank Show on Facebook
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040: Self-Help for Internet Marketers & Entrerepreneurs (What to Do When No One Else Seems to Get It)
02/11/2014 Duración: 01h02minI'll admit it, I DON'T have it all figured out! But I'm right there with you when it feels like, as a home-based entrepreneur, no one else seems to be on the same track as you. In today's podcast I'm going to share a few tools with you to avoid burnout, information overload, fear of failure, and more. It's easier to edit crap than air! (Lots of show notes this time around, please scroll down a little to see the audio player for today's action-packed super-sized episode.) Self Help Advice You Might Have Heard Before (But Need to Hear Again) You are your own worst enemy: it feels good to complain, self fulfilling prophecy "We are what we repeatedly do" (you are what you eat) "Your income is the average of your 5 closest friends" Abundance mindset vs victimhood, resentment "Some people say self help doesn't last. Neither does showering, and that's why we recommend it daily" "Ask the computer called your brain the right questions" -- the phrasing is important, i.e. HOW can this be done and not CAN i
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039: Scanning, Thrifting, Sourcing & Private Labeling (Using Fulfilled by Amazon FBA Seller Dropshipping)
20/10/2014 Duración: 35minCheck out today's Robert Plank Show (podcast) where we talk about making money using Amazon... no, I'm not talking about Amazon's affiliate program, Kindle, CreateSpace, or WebStores... this is their Amazon Seller Central program or Fulfilled by Amazon where you can sell any item they have in their catalog (such as books or cookware) OR create your own "gadget" that you buy for pennies and sell for tens of dollars all day long... Productivity Corner Those four things you completed today, how much money did they make you? Don't compare your insides to the outsides of others (your "behind the scenes" vs. their "highlight reel") and beware of someone who never shares their struggles & roadblocks (the most interesting part) Have an abundance mindset, not scarcity (be careful about bitterness & jealousy) -- there's room for all of us to make money Cycle through 4DT, accountability partner, calendar, countdown timer, Camtasia babysitter Feature Presentation (Amazon FBA) Yes, private labeling with Amazon FB
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038: Sell a Complete Course (Info-Product Creation & Membership Sites)
29/08/2014 Duración: 45minCheck out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business... QUICK THOUGHT #1: no one wants to buy tips or tid-bits QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break" QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine) Eight Components to Selling a Complete Course Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name) Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS) End goal Milestones Coaching upsell Templates Checklist Case study Join Income Machine 2.
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037: What is Your Magic Trick? (This Should Change Your Copywriting, Webinars, Sales Letters and Membership Sites Forever)
17/08/2014 Duración: 35minUrgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)... How to make more sales and money and present your sales message with almost zero "prep time" Sell the sizzle and not the steak (and NOT the big box of crap) Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how! Visio Diagram From Hell: Siri vs. Cortana commercial: https://www.youtube.com/watch?v=w0pjD4qpIpg Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook
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036: Keep it Stupidly Simple (When It Comes to Your Membership Sites, Webinars and Sales Letters)
11/08/2014 Duración: 23minWelcome back to the Robert Plank Show, tune in today to discover: What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?) Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme" How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add
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035: Alumni Pitch Webinars and Version Two
08/08/2014 Duración: 40minListen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including: the "fire and motion" most product launches forget about the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator) how to re-promote your existing products to pay your bills for years to come how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses And more! Please welcome our brand spanking new sponsor for this week: Membership Cube Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook
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034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)
07/08/2014 Duración: 39minJoin us for today's exciting edition of the Robert Plank Show where we uncover AND discover: what quickly beats stress and gets the creative juices flowing (hint: exercise) what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.) Forget what you learned in school about "writing" to impress your teacher Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket) And our eight techniques to explode our creativity and churn out that content: private label rights as a starting point sales letter first -- combining things = creativity, problem/alternatives -> only solution four milestones -- document your steps/notes question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out WWHW each chapter (i.e. book) RATGUM
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033: Membership Cube 3.0 (The Ultimate Membership Site Plan)
06/08/2014 Duración: 30minMembership sites! Check out the latest Robert Plank Show to discover: the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars) the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip) how to get a 4-part or 1-hour course out fast and then organize it with TablePress how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube) This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook
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032: The Decline of Social Proof (Why You Should Value Money Over Blog Comments)
05/08/2014 Duración: 41minTune in to today's Robert Plank Show to discover: how you too can make your own set of rules (do whatever you want and still make as much money as you want) how to "rise above being a geek" (a huge factor in those that make it and those that don't) when social proof works against you (dangerous) the 10/20/30 strategic reverse comment strategy to get a flood of blog comments when you don't even want blog comments (like under this post!) and more! Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook
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031: The Self-Recharging Bank Account (Use Facebook Ads & Retargeting to Create a Flow of Endless Leads & Sales)
04/08/2014 Duración: 40minTrue in to this episode of the Robert Plank Show where we talk about: how to get a flood of traffic, leads and sales into your new or existing online business what garbage traffic to avoid (also avoid: "split testing") How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below: Like the Robert Plank Show on Facebook
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030: Three Proven Internet Business Models That Make Money (Amazon FBA, Fixed-Term Membership Sites, and Facebook Fan Pages)
08/06/2014 Duración: 40minPlease listen to the latest Robert Plank Show podcast right away to discover three easy money making methods using the Internet: Amazon FBA training: Dropship CEO Fixed-Term Membership Sites: Membership Cube Facebook Fan Pages: Setup a Membership Site Like the Robert Plank Show on Facebook Can you please leave a comment below and tell me: what is your favorite way of making money online? (it doesn't have to be one of the methods listed in today's show)
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029: Productivity Hacks of the Ultra-Successful
27/04/2014 Duración: 23minTune in to today's Robert Plank Show podcast to figure out how to get more in less time, enjoy what you do and easily get everything done that you need to make money... topics covered... Are you Kanye West or William Shatner? (huge distinction in your marketing) How to separate out your sparks, maintenance tasks, and money generating activities The only time management system that's worked for me (hint: it involves throwing out your whiteboard and your to-do list) The real secret to creating a lot of money making "stuff" (batching) And more "Productivity Hacks" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook So be sure to listen to today's podcast episode and leave a quick comment below answering me this: "What's your BEST productivity hack to get more out of your day?"
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028: Copycat Marketing: It’s How Business is Done
29/03/2014 Duración: 19minListen to the latest episode of the Robert Plank Show called "Copycat Marketing: It's How Business Is Done" -- I think it will help you if you've ever been stuck for creativity in your online business OR if you feel you've ever been copied... you'll also discover: Why ideas are "memetic" and how you are guilty How to shift your thinking into an abundance mindset and what it means to "already have stolen the TV" The difference between mechanics and secret sauce copycats (when not to get offended) How to be ready for it (because it's happened before and will happen to you in the future) "Copycat Marketing" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook Question for You Today: Where exactly is that "line" between ripping something off and modeling it? I'd love your short (or long) opinion in the comments below... so go ahead and leave a quick one right now.
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027: Productivity and Time Management (The Secrets to Following Through and Getting Everything Done)
23/02/2014 Duración: 20minCheck out the latest podcast episode to discover the seven secrets to getting it all done: Proper motivation Stability versus maintenance mode Let your neuroses and unhappiness work FOR you Declutter Avoid putting the horse before the cart Acting versus reacting Fear of completion & success By checking out today's training right now you'll also discover: How to avoid the trap of "having balls in the air" or "putting out fires" The easiest way to ensure you'll finish what you start How to avoid self-sabotage and actually enjoy everything you do Simplify your life while putting in less hours and getting more done at the same time And more! "Productivity and Time Management" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook So go ahead, click that play button and please listen to the Robert Plank Show below and answer me this one question... Out of the 7 "secrets to getting it all done" (the numbered list above) which one resonated with you t
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026: Create Direct Response Sales Letters in Minutes Using Paper Template
12/01/2014 Duración: 36minIf you too want to discover how to easily turn words into cash, make money out of thin air, and create wealth anytime you want just by setting up a simple one-page website, then this will be the most important podcast you'll ever hear... topics covered: The most important "four step formula" you'll ever need to know to create ANY web page (to get people to do what you want) Robert Plank's 7-part copywriting formula to get in done in SECONDS every time The exact tool you'll use to "point and click" your way to success and online sales "Create Direct Response Sales Letters" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook Click the "play" button and be sure to leave a question or comment (3 sentences or less) relating to today's show... show me your direct response sales letter, ask me a question or share a tip about copywriting or about the Paper Template... do it now below...
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025: How to Make Your First 1000 Dollars Online
14/12/2013 Duración: 50minWhether you haven't made your first dollar online yet OR you just want an extra boost for holiday money, pay off that vacation, end the year big and strong or hit the ground running for the beginning of next year, you're going to want to tune in and turn on to today's exciting, action-packed, and riveting program... topics covered: Offline Marketing (the fastest way to generate a few thousand bucks) Freelancing (often overlooked but easy and fun) Local Businesses (just 10 of these equals a full-time income with zero upkeep) Affiliate Marketing (this still works) Information Products (long term and scalable) "How to Make Your First 1000 Dollars Online" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook Recommended Podcasts in Today's Show: The Ray Edwards Podcast (Ray Edwards) Lance Tamashiro Show (Lance Tamashiro) Marketing In Your Car (Russell Brunson) Internet Marketing Calls (Jason Parker) Be sure to listen to the podcast and leave your questio