Born To Create

Does your mind need a tune-up? If you’re human, the answer is YES! Your mind is like a guitar: it constantly needs to be tuned if you’re going to play the beautiful music of success. I’m excited that my good friend Andrew Mundy is joining me today to talk about this critical issue of mindset. We have a lot of tools for success as writers, but no tool is more important than our mindset. The way we think determines our level of success in every area of life. Andrew is an achievement coach who helps people develop their mindset. I can tell you firsthand that Andrew is a master in this area because went spent a few months last year together as he helped me develop a stronger mindset. He’s a great coach, leader, and thinker. Andrew is going to help us understand what mindset is, why it’s important, and how to develop a stronger mindset. You’ll also learn some habits for success, including meditation and visualization. I’ve personally benefited from Andrew’s wisdom, and I’me excited he can share it with you in this

You have a business name. You have a product or service you offer. You probably have a website and a logo. But do you know your keywords? If not, you’re missing out on a valuable tool that communicates how you help people. A little while back, I came across an insightful post on LinkedIn by my friend Steve Woodruff, who is known as the King of Clarity. Steve was talking about the value of keywords for your business. I wasn’t sure what he meant, so after a brief explanation, I invited him back on the podcast to give us some insights on using keywords for our business. (If you’ve been listening to this show for a while, you might remember Steve’s first appearance back on Episode 74.) Steve is a consultant who helps businesses, as well as individuals in career transition. In this conversation, Steve explains what keywords are, why they are important, how to decide on your keywords, and how to use them well. This is a fantastic episode that is packed with insights you can put into practice immediately! You can fi

One of the most important things we do as business leaders is communicate with our customers, clients, and readers. But sometimes we struggle with knowing how to do this effectively. You’re in for a treat today because my guest is going to show how to use the power of storytelling to communicate your message in a way that people already love. If you’re like me, you have probably spent a lot of time during this quarantine watching movies and TV shows. Why is it that we can easily spend hours getting lost in those stories … yet we don’t usually look forward to communication from businesses? What is getting lost in translation? My guest today has the answer. Her name is Amber Royer, and she’s a novelist and writing teacher. She’s the creator of the Chocoverse science fiction series, and in fact, the third book in the series, Fake Chocolate, comes out this month.  In this conversation, Amber is going to teach us a few basic storytelling principles and how to use these for business. You’ll also learn why it’s impo

I don't often talk about my faith directly in my podcast or other content. It's not because I'm hiding my faith--rather, it's because my focus is on helping people with writing, not to preach. But today is different. I think it's important for you to know where I'm coming from as a person. Since today is Easter, it's a great opportunity to share a little about my faith.  You can find the full show notes here: https://kentsanders.net/168. Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  *** If you enjoyed this episode, we’d love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe  Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders   

As a writer, you’ve spent a lot of time thinking about the writing you can do for yourself, but have you ever considered writing for other people? More specifically, have you ever considered … ghostwriting?  On this episode, successful ghostwriter Nick Pavlidis answers lots of burning questions about ghostwriting, such as how much to charge for blog posts, how to deal with sticky client situations, whether you should write for free, and much more! You can find the full show notes here: https://kentsanders.net/167 Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  *** If you enjoyed this episode, we’d love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe  Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders 

I have some good news and some bad news for you. The bad news is that if you’re like many business owners and writers, your website needs a lot of attention. It needs to clearly explain what it is that you do. The good news is that it’s pretty simple to fix.  On this episode, we’re going to dive into the topic of websites, and you’re going to learn some great tips for fixing this critical area of your business. I’m thrilled today to have my guest, Michael Daehn, join me. Michael is an author and digital marketer who builds websites that convert. Websites are often a point of stress for writers because we often just want to write and not mess with tech stuff.  Michael is going to help us understand the different website platforms like Wix, Squarespace, and Wordpress. He will also help us understand the importance of SEO (search engine optimization), what kind of email address to use, and the order in which you should build your digital marketing campaign. You can find out more about Michael and his services at

As the world continues to grapple with the virus pandemic, maybe you’ve wondered what you can do to help. The truth is that you can do a lot! On this episode, you’ll learn four important ways you can encourage and affirm people with your writing during this difficult time. You can find the full show notes here: https://kentsanders.net/165 Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  *** If you enjoyed this episode, we’d love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe  Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders 

What if you could sit down with the world’s richest man and learn the principles that helped his business be so successful? That might not be possible, but on today’s episode we’re going to do the next best thing. You’ll learn from two authors who have written a book about those principles and how to use them to grow your business. Their names are Steve & Karen Anderson, and they’ve written a fun and insightful book called The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. They also happen to be husband and wife! Steve is an expert in strategic risk and business growth, and Karen is a strategic book coach and Associate Publisher of Morgan James Publishing. Steve and Karen are going to share some lessons from Amazon on risk, innovation, failure, and much more. You’ll also learn some lessons from their experience in writing and marketing the book. They have done a fantastic job with the book’s promotion, so we have a lot to learn from them. You can learn more about The Bezos Letters on the

Have you ever had one of those weeks where things didn’t go so well? I just had one of those weeks. On this episode, I’ll share three specific problems I faced and how I was able to turn these into possibilities. You can find the full show notes here: https://kentsanders.net/163  Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.  *** If you enjoyed this episode, we’d love for you to leave a review on Apple Podcasts. It helps more people discover the show, which helps us create better content and resources. Subscribe and grab your free gift: https://kentsanders.net/subscribe  Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders 

If you’re like most writers, you constantly think about visual branding for your business or organization. But have you ever thought about AUDIO branding and how it can help you connect with your fans, followers, and customers? I’m excited to have my friend Jodi Krangle as a guest today. She is a musician and voice-over artist, and she’s taken her knowledge of audio and created a compelling podcast about how we are influenced by sound. Her show is called “Audio Branding: The Hidden Gem of Marketing.” She’s going to help us understand how to use audio branding to create a distinct identity in an audio-driven world. You’re going to learn what audio branding is, how we can use it to strengthen our brands, and some behind the scenes stories of Jodi’s work as a voiceover artist, which is a fascinating world in its own right. You can connect with Jodi on her website, https://voiceoversandvocals.com, as well as Facebook, LinkedIn, Twitter, and YouTube. You can find the full show notes here: https://kentsanders.net/1

Video Marketing 101 (with Jared Latigo) Do you ever feel overwhelmed or a little intimidated by using video to market your business and engage an audience? I certainly feel this way, and most of the time I have just avoided it so I can focus on writing. However, our guest today is here to help us use video better. His name is Jared Latigo, and he is a marketing consultant in the Dallas/Ft. Worth area. He’s going to give us a crash course on the benefits of using video, and how to get started. In this conversation, you’ll learn how to repurpose writing into video, tips for creating engaging videos, how to get comfortable with video, and much more!  You can find the full show notes here: https://kentsanders.net/161. Need a ghostwriter for your next project? Learn more here:  https://inkwellghostwriting.com. 

Each of us has our own kingdom or sphere of influence. And each of those kingdoms has a culture. I’m thrilled that our guest today is here to help us improve the culture in our kingdoms, and no surprise, it begins with me and you! Our guest is Dan Cockerell, the former Vice President of the Magic Kingdom at Disney World. When he retired a few years ago, he was leading 12,000 cast members entertained over twenty million guests annually.  That role was the culmination of a long and successful career at Disney, where Dan held various executive operations roles over the years, both in the theme parks and resort hotels. Now Dan is a speaker and coach who focuses on leadership and management practices that draw on his extensive career at Disney. He also hosts an excellent leadership-focused podcast called “Come Rain or Shine." I had the privilege of previewing Dan’s new book, which is absolutely fantastic. It’s called How’s the Culture in Your Kingdom?, and as you’ll hear in the interview, I really loved this book

Success Stories: Ruth Heinzmann on Blogging & Email Marketing On today’s “Success Stories” episode, we’ll hear from my friend Ruth Heinzmann, who is a writer, a hospice volunteer coordinator, and a student pursuing a master’s degree in spiritual formation at Lincoln Christian University in Lincoln, Illinois. (That also happens to be where I got both of my Master’s degrees.)  She writes at OutOfHisFulness.com, where you can also sign up to receive her weekly “Treasure Hunt Tuesday” emails. Her goal in writing is to share encouragement and blessings God provides “out of His fullness” in the midst of every season and circumstance. Ruth shares how she began building an audience for her blog, where she gets ideas for posts, and how she shares them. She also talks about her writing tools as well as her experience with ConvertKit, which is also the email marketing service I use. You can find the full show notes here: https://kentsanders.net/159.

Turn Your Writing into Dollars (with Dan Miller) One of the biggest challenges we face as writers is keeping a balance between the creative and business sides of writing. Many writers give up on the business side altogether and assume they will never make money from their books. I’m so thankful that our guest today is here to help us improve our mindset and see all the possibilities of turning our writing into dollars. His name is Dan Miller, and he’s the author of an amazing book that has impacted so many people, 48 Days to the Work and Life You Love (which has just been released with a new edition). Dan has also written many other books and is the host of the influential and amazing 48 Days podcast.  On this episode, you’ll hear some amazing stories from Dan’s adventures as an author, including how he developed the first edition of the 48 Days book, why a book is like a business card, what it means to have SWISS dollars, how his podcast has helped grow his business, and why the Eagles community is such a v

Be Your Finest Art (with Joanne Miller) The life of an artist or a writer is one that is filled with a lot of tension between competition priorities. As we talk about writing that helps grow your business, one of the tensions we face is the balance between writing for fun and curiosity, versus the importance of keeping the business side in mind by filling a niche or writing for a specific audience. I’m thrilled that our guest today is here to help us navigate through these complex waters. Her name is Joanne Miller, and she’s the co-author of several books, including Be Your Finest Art and Creating a Haven of Peace. I was thrilled to learn a couple of years ago that Joanne was using my book, The Artist’s Suitcase, in her art classes. And over the last few years, I have come to really appreciate both Joanne and her husband, Dan, for their creative approach to life. In today’s conversation, we explore a number of themes from her amazing book Be Your Finest Art, including creativity, awakening, listening, and n

The COVID-19 pandemic has affected virtually every aspect of our lives in a short amount of time. Chances are high that you are working from home and have more time on your hands. On this episode, I’ll share 3 ways to use this extra time to move your writing and business forward.   For the full show notes, visit https://kentsanders.net/150.

The Thriving Christian Artist (with Matt Tommey) Do you feel like you’ve lost your way as a writer or artist? Are you stuck in your creative life and in need of some inspiration? Are you looking for practical advice on navigating doubt and fear, dealing with critics, figuring out your priorities, and taking control of your time? If you answered “yes” to any of these questions, then you will enjoy this episode!  I recently had the privilege of appearing on Matt Tommey’s “Thriving Christian Artist” podcast. We decided to do a joint interview and use the conversation on both of our podcasts.  Matt is an author, artist, and mentor to creatives. His books include fantastic titles such as Creativity According to the Kingdom, Created to Thrive, and Unlocking the Heart of the Artist. Make sure to check out Matt’s site, matttommeymentoring.com, where he has a lot of great resources for artists and creatives. You can find the full show notes here: https://kentsanders.net/155.  Need a ghostwriter for your next projec

Secrets of Personal Branding (with Mike Kim) Clear communication has never been important. In today’s world of constant noise and distractions, you must have a clear personal brand if you want to stand out. That’s why I’m thrilled to have Mike Kim on the show today. Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. You’ll learn what a personal brand is and why you need it, Mike’s journal from a worship pastor to branding expert, some of Mike’s predictions for personal branding this year, and much more. You can find the full show notes here: https://kentsanders.net/154. Need a ghostwriter for your next project? Learn more here:  https://inkwellghostwriting.com. 

Everybody wants to hit a “home run” in their writing and creative work. On this episode, you’ll learn why “hitting singles” is so important to your success. Masterpieces are not created by big, flashy moments of inspiration … they are created by consistent effort over time. You can find the full show notes here: https://kentsanders.net/153. Need a ghostwriter for your next project? Learn more here:  https://inkwellghostwriting.com. 

One of the best ways to build your authority and credibility is to write a book. I’m thrilled to feature an interview with THE self-publishing expert, Honoree Corder. She is the author of more than 50 books, and she’s going to help you understand exactly why you must write a book, why self-publishing is awesome, how she became involved with the Miracle Morning book series, and so much more. You can find the full show notes here: https://kentsanders.net/152. Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.