Born To Create

When you talk to aspiring authors, one of the common themes you'll hear is that many of them have always wanted to write a book. It's a dream they've had for years. I applaud dreams and goals! And when you're writing a book, it's important to make sure you are keeping the goals of your target reader in mind as well. After all, a book is not just for you--it's for your reader. If it's a nonfiction book, the goal is to help them change or transform in some way. My guest today is here to give us some great advice on how to identify your target reader and learn the pain points and frustrations you will address in the book. Vikrant Shaurya is the Founder & CEO of BestsellingBook.com and the author of How to Write a Bestseller. He has transformed his life by making his own bestselling book, dedicating his time to helping entrepreneurs, coaches, and thought leaders in producing their own bestselling book to generate high-quality leads, attract high-value clients, and skyrocket their authority. In this conversati

If you like to spend time in the kitchen, you know that it’s important to understand what you’re making before you gather your ingredients and begin cooking. The recipe for making Buffalo wings is quite different than the one for chocolate cake. In other words, you must understand the form of what you’re making in order to create it simply and successfully. My guest today is Janet McHenry, and she is here to help us learn how to use this simple principle of studying the form for your writing. She is a national speaker and the author of 25 books, with six of those on prayer, including the bestselling PrayerWalk and her newest, The Complete Guide to the Prayers of Jesus. Janet has written in a variety of genres: Christian living, gift books, Bible studies, devotionals, as well as children's board books, first chapter books, girls' mysteries, and a cozy mystery for adults. She is an expert on “studying the form” and can easily shift from one kind of writing to another. In this conversation, we dive into this con

One of the most important jobs we have as authors is marketing our books. I know most of us would rather hide out in our offices and avoid the challenge of putting ourselves out there, but marketing is a core part of serving your audience well and building your author business. My guest today is Susan Neal, and she’s going to share a strategy that can help you sell one thousand books in three months. Susan has a master's in health science and an MBA. She lives her life with a passion to help others improve their health. After suffering a health crisis, she became an author and health coach to provide others with the tools they needed to heal their bodies and reclaim their ideal weight. Her award-winning #1 Amazon bestseller is 7 Steps to Get Off Sugar and Carbohydrates. The third book in her Healthy Living Series, Healthy Living Journal, won the Golden Scrolls award “2019 Best Inspirational Gift Book.” Her newest release, Solving the Gluten Puzzle, helps many determine if they have a gluten-related disorder a

As you probably know, in addition to hosting this podcast and running the Daily Writer Club, my membership group for writers, I’m a ghostwriter. Today, I’m excited to share a conversation with an enormously successful and legendary celebrity ghostwriter, Glenn Plaskin. Glenn Plaskin is the bestselling author of twenty-five books, including Horowitz: The Biography of Vladimir Horowitz; Turning Point: Pivotal Moments in the Lives of America’s Celebrities; and KATIE: Up and Down The Hall: The True Story of How One Dog Turned Five Neighbors into a Family.  He is also a recognized collaborator and ghostwriter for CEO’s, entertainment personalities, high achievers, newsmakers, performing artists, and public speakers. He is known for his in-depth interviews and human development stories, landing exclusives with film stars, politicians, TV personalities, business executives, and media figures. He is ranked in the 2022 Publishers Weekly Book Publishing Almanac as the lead ghostwriter in the nation. His profiles and sy