In Your Business With Umsl | Business

Hosts: Blake Iliff and Isaac Baker Producers: Blake Iliff, Isaac Baker, and Michael Garlock Guests: Bonnie Frank, Lindsay Tjepkema, Marisa Lather, Nick Stover, and Ryan Brock   Blake and Isaac interview panelists from the AI Panel at MDMC 2023. Hear thoughts on AI best practices, advice for students, and the evolution of this technology from the best minds in marketing today.   Learn more about MDMC at www.bestmarketingconference.com.

Hosts: Blake Iliff and Isaac Baker Producers: Blake Iliff, Isaac Baker, and Michael Garlock Guests: Vanessa Cabrera and Patrick "Pops" Garrett   In today's episode, we chat with Vanessa and Patrick about entrepreneurship and what it means to them. Vanessa is a keynote speaker and coach for fellow businesswomen, and Patrick is a bourbon specialist who creates content and upscale tasting experiences. They have different services and customers, but share a similar courage when it comes to being your own boss. Join us as we discuss the challenges, triumphs, and rewards of entrepreneurship!   Vanessa and Patrick are also featured at MDMC 2023. Find out more at www.bestmarketingconference.com.

Hosts: Blake Iliff and Isaac Baker Producers: Blake Iliff, Isaac Baker, and Michael Garlock Guest: Vernon Ross   In today's episode, we talk with Vernon, the founder of Enterprise Podcaster, who helps people and businesses make connections through audio content. Vernon describes his experiences with starting a podcast, finding your niche audience, and technical considerations during production. Join us as we take a deep dive into the world of podcasting! Vernon is also presenting at MDMC 2023. Find out more at www.bestmarketingconference.com.  

Today we sit down with Matt Gardner Vice President of Innovation & Digital Strategy for the St. Louis Blues Hockey Team. We discuss everything from Digital Trends to the newest technology hitting the Enterprise Center this Hockey season!

For the first podcast of the semester Sarah and Graham interview Marisa Lather, Ryan Green, and Danielle Smith at MDMC. All three of them share their views about their careers and the state of the marketing industry. They also share their thoughts on how to succeed in the industry.

In this episode we take a look at Supply Chain and how it is changing and what the future looks like.  We talk to UMSL professor Haitao Li and Supply Chain advisory board member Chris Holzer who is the head of crop science at Bayer.  Chris and Haitao talk about where supply chain was, where it is today, and what the future of supply chain looks like and how students can adapt to coming changes.

Host: Adriana Plavsic Producer: Michael Garlock Guest: Joy Dakich   In this episode we sit down with UMSL Professor Joy Dakich to talk to her about her 30+ years of experience in the business world.  She tells us about her life and how she ended up at UMSL and everything in between.  Joy has owned her own business, created and patented her own product, and so much more!  Hear about it all in this episode of UMSL Business In Your Business. 

Host: Jeff Broombaugh Producer: Marcelo Aldave Guest: Srikant Chellappa             Srikant Chellappa is the Co-founder and current President of Engagedly, a St. Louis startup recently placed on the Inc. 5000 list of fastest growing businesses with 577% growth over the last three years. He is also a member of the Forbes Human Resources Council. In addition to this he has also directed or produced five feature films and is a sitting member of the board of directors for Cinema St. Louis. In this packed episode, we take an entrepreneurial perspective; covering an array of topics. We discuss everything, from what it means to have a “people centric approach” in your business and the benefits it can provide, to the business environment of St. Louis. Drawing on Engagedly’s personal start up experience, Sri offers insight on the process. At the end, Sri breaks down how you find a “work-life” balance. Whether you are a business student, currently employed, or beginning to start your own company, this episode is a

Hosts: Adriana Plavsic & Killian Standish Producer: Jeff Broombaugh Guest: Nicole Gaehle For todays episode, we are talking with Nicole Gaehle about her involvement with the UMSL Women's Hackathon and all things related to the Hackathon. Stay tuned for a sneak peek at this years theme!

Host: Marina Prediger Produced by Marina Prediger and Oscar Gordillo Guest: Amanda Robinson (The Digital Gal) About the Guest: Amanda is the founder and CEO of The Digital Gal. She is widely recognized in the digital marketing industry as a Facebook ad expert, author, speaker, and consultant. In this episode of “In your Business with UMSL Business Podcast” we ask Amanda about her career and professional projects within the Digital Marketing industry. Amanda explains and provides some insights and tips for Facebook Ads, and how these can help small to medium size businesses grow in the digital space. Amanda will be speaking live at MDMC on April 28th, so if you want to know more about Facebook Ads make sure sign up for her session on bestmarketingconference.com and follow her on social media @thedigitalgal.

Host: Robert Davis Produced by: Robert Davis and Oscar Gordillo Guests: Sarah Dalton (Marketing Director, Nolan and Associates) and Dr. Leilani Carver-Madalon (Professor of Strategic Communication and Leadership Maryville University of St. Louis) About the guests: Both Sarah Dalton and Dr. Carver-Madalon are titans in the marketing industry, but on opposite ends of the spectrum. Sarah has established herself firmly in professional world. She heads up the marketing efforts of Nolan and Associates which is a boutique bank specializing in mergers and acquisitions. She brings her expertise from the professional world and imparts it on her students in classes specializing in CRM. Dr. Carver-Madalon has made her mark in the educational sector. She is the current head of the leadership and strategic communication at Maryville and takes pride in not only educating her students on how to communicate, but how to grow as people. In addition to this she is an author and keynote speaker. In this episode of In You

Title: Podcast with Sherry Bonelli – MDMC21 Host: Patrick Waldschmidt Produced by: Patrick Waldschmidt and Oscar Gordillo About the Speaker: Sherry Bonelli is the Founder and Owner of Early Bird Digital Marketing, holds a Masters of Internet Marketing and has over 22 years of experience as a digital marketing professional. Since starting her first ecommerce business selling pregnancy and baby products, she has gone on to be featured as a guest columnist on some of the leading SEO and Digital Marketing websites and is a nationally recognized speaker at industry events, webinars and podcasts. Listen as we discuss the ever evolving field of digital marketing, successful campaigns, being a SCORE mentor and advice for future marketers on the UMSL In Your Business Podcast. About Sherri’s Session: “Google My Business Power Plays: How To Dominate Local Search Results” will be released on May 6th, 2021

Host: Allie Helfrich Produced by: Allie Helfrich and Oscar Gordillo About the Speaker: Christina Costello is Chief of Staff and Senior Director of Strategy for Anheuser-Busch. With over 10 years of marketing and sales experience, her resume includes major brands like Michelob ULTRA, Budweiser, Black & Decker, Porter Cable, Women's Tennis Association, and Nestle USA. Christina was raised in St. Louis and currently residing in Texas. About Christina’s Session: Along with Jonathan Ogle, Christina will be unpacking how brands like Michelob Ultra are built to appeal to evolving consumers.  They will unveil some unique insights that can help your brand create a lens that places the consumer as the hero and creativity at the forefront.  This session will be on April 28th at 3:10pm CT.

Host: Aaron Toomey Produced by: Aaron Toomey and Oscar Gordillo Guests:  Brad Mertin & Brandon Holzhueter (Narwhal’s Crafted), Sebastian Montes (El Burro Loco), Danni Eickenhorst (Steve’s Hot Dogs) About the Guests: Brad Mertin and Brandon Holzhueter are the co owners of Narwhal’s Crafted, and they also own Pickleman’s on Laclede. Sebastian Montes is the co owner of El Burro Loco and is in charge of the downtown location and their other location is in central west end. Danni Eickenhorst is the co-owner of Steve’s Hot Dogs located in Tower Grove. The UMSL Business Podcast wanted to have an open conversation about what local businesses are going through during the pandemic. Throughout production of the podcast, it was important that we were able to provide from insight to how businesses had to evolve and change because of the pandemic.    You can find the video of this podcast on our YouTube channel: https://www.youtube.com/user/umslbusiness/featured 

Host: Dylan Wibbenmeyer Produced by: Dylan Wibbenmeyer and Oscar Gordillo Guests: Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser, and Justin Roberts.  About the Guests: Jessica Long-Pease is the Senior Director for Student Affairs. Dorian Hall is the Director of the Millennium Student Center and Event Services.  Danielle Faucett is the Assistant Registrar of Curriculum and Scheduling at the Office of the Registrar.  Megan Heiser is the Senior Student Support Specialist helping with Curriculum and Scheduling at the Office of the Registrar.   Justin Roberts is the Assistant Vice-Chancellor for Marketing and Communications, and also part of the Unified Command team at UMSL.  The UMSL Business Podcast recognizes the efforts from all the Faculty & Staff at UMSL during this tough times. This podcast was produced, not only to appreciate them for what they do, but also for our listeners to get a better understanding of what happens behind the scenes.  You can find the Video of this Pod

Host: Makenzie Torres Produced by: Makenzie Torres and Oscar Gordillo Guest: Dan Lauer About the Guest: Dan is a highly experienced and accomplished entrepreneur who can give students advise on how to develop their innovative ideas into a product or business. As a St. Louis native, he is the CEO and Founder of Lauer Toys and the creator of the baby doll Waterbabies. His product has achieved great success by being the second best selling baby doll, with over 24 million units sold. About Diversity, Equity and Inclusion Accelerator: The UMSL Diversity, Equity, & Inclusion Accelerator is a first-of-its kind program that puts underrepresented entrepreneurs at the center of a purpose-driven, university-led accelerator that begins with a non-dilutive $50,000 capital injection. This accelerator would not be possible without the anonymous support of friends and the public commitment of Ameren Corporation, Edward Jones, and Express Scripts. Check the new DEI Accelerator at: https://www.umsl.edu/accelerate/dei.

Host: Ben Leigh Produced by: Ben Leigh and Cody Goodrich About the Speaker: Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics and technical SEO, and has worked in the web performance analytics field since 2001. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has been interviewed by Forbes, American Express, and other publications about analytics, CRO, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. You can connect or read his blog at MatthewEdgar.net. About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:  FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free

Host: Mona Sabau Produced by: Mona Sabau and Cody Goodrich About the Speaker: Ashley AuBuchon-Arcand has been transforming lives, industries, and careers through her decade-long tenure as an Executive Program Manager and Communications Leader at IBM, and by helping professionals across the midwest grow their communications and relationship skills through her business The Comms Lady. Through her creation and execution of Innovation Programs on a global scale, Ashley's programs have resulted in more than $300M in revenue and $3M in Cost Savings for IBM in the past two years. Because of these events, IBM is working with the State of Louisiana to eliminate Hep C, leveraging blockchain to prevent counterfeit goods, making streaming services even better through network solutions for telco companies and much, much more. In addition to her leadership role with the largest IT Services shop in the world, Ashley is changing lives through training, coaching, and speaking engagements. Her keynote speech on "Promoting

Host: Josh Hoester Produced by: Josh Hoester and Cody Goodrich About the Speaker: Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 3% of all Google Partner agencies worldwide. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. In 2019, he has addressed the Florida Media Association in St Petersburg, Florida and SmartMarketer's Blue Ribbon Mastermind in Seattle, Washington. He currently manages inbound leads and acts as an account strategist for OMG Commerce clients. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising company and direct mail publishing company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 24

Host: Mona Sabau Produced by: Mona Sabau and Cody Goodrich About the Speaker: Julie is the Chief Everything Officer for Impressa Solutions, a Las Vegas-based Inbound Marketing Agency specializing in digital strategy and content marketing. Team Impessa is all-remote and works primarily with unique technology companies and other marketing agencies. Julie is an avid traveler, has an addiction to green tea, and is trying her hand at gardening. Her home base is presently in Milwaukee, WI. About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:  FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or o