Sales Reinvented

The first place people meet you for the first time is on LinkedIn. Why wouldn’t you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it’s about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented.  Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [2:13] The three elements that have an impact on sales [3:12] How to tell your professional story on LinkedIn  [4:02] Balancing professionalism and personality  [5:11] How often to update your LinkedIn profile  [6:41] Tools to improve your LinkedIn profile [8:30] Ryan’s top LinkedIn profile dos and don’ts  [11:30] Your profile is about you, not for you Resources & People Mentioned LinkedIn Made Simple: Fat Strategies in a Thin Book Traction: Get a Grip on Your Business Connect with Ryan Rhoten Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to

15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That’s just how it was. But the world has changed. We are firmly in the digital age.  More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million in the UK). That’s half of the population of the UK.  92% of buyers want to buy from a salesperson known as a thought leader. Use LinkedIn to showcase your skills and build your personal brand. It is the first way to build a connection and demonstrate authority and credibility in the field.  Outline of This Episode [1:28] Why a compelling LinkedIn profile is important [4:51] The elements that have an impact on sales [6:34] How to tell your professional story on LinkedIn  [8:34] Balancing professionalism and personality  [11:07] How often to update your LinkedIn profile  [12:31] Tools to improve your LinkedIn profile [15:09] Laura’s top LinkedIn profile dos and don

If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone’s name is usually their LinkedIn profile. That’s where people start. And if they know the product or service they need, people will go to LinkedIn to see who’s available, usually starting with their network.  So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you’ll see success on LinkedIn. But don’t take my word for it—listen to this episode with Perry van Beek to learn more. Outline of This Episode [1:32] Why a compelling LinkedIn profile is important [3:52] The #1 element that has an impact on sales [5:41] How to tell your professional story on LinkedIn  [8:21] Balancing professionalism and personality  [10:06] How often to u

A compelling LinkedIn profile is essential. But why? Everyone in sales has a business card. It can only do so much as an introduction. LinkedIn allows you to sell yourself in addition to selling your product or services. To do that impactfully, your LinkedIn profile needs to answer 3 questions. Deanna Russo shares what they are in this episode of Sales Reinvented! Outline of This Episode [1:33] Is a compelling LinkedIn profile important? [2:24] The two elements that have an impact on sales [3:38] Balancing professionalism and personality  [4:38] How to tell your professional story on LinkedIn  [6:06] When to update your LinkedIn profile [7:30] Tools to improve your LinkedIn profile [8:48] Deanna’s top LinkedIn profile dos and don’ts  [11:55] The 3 questions a LinkedIn profile must answer Resources & People Mentioned Canva Connect with Deanna Russo  Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK http

When someone meets you for the first time, one of the first things they do is Google you. One of the first search results is usually your LinkedIn profile. Your LinkedIn profile is your personal marketing landing page. It tells your brand story. So how do you make it tell the story you want to tell? Shane Gibson shares how to do that the right way in this episode of Sales Reinvented.  Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:56] The #1 element that has an impact on sales [4:19] How to tell your brand story on LinkedIn  [5:57] Your content must build trust  [7:26] When to update your LinkedIn profile [8:39] Tools to measure the impact of your LinkedIn profile [11:03] Shane’s top LinkedIn profile dos and don’ts  [13:46] Take time to amp up your LinkedIn profile Resources & People Mentioned  LinkedIn Creator Tools Connect with Shane Gibson Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Productio

The Voice of the B2B Buyer Study surveyed over 1,000 decision-makers and found that 63% of them will search for a salesperson online before they ever take a call or meet with them. You never get a second chance to make a first impression.  Only 1 in 4 people view salespeople as credible. You start every relationship from a place of weakness—unless your LinkedIn profile can get you on an equal playing field. Your LinkedIn profile can be the key to building credibility. C. Lee Smith shares how to do that in this episode of Sales Reinvented.  Outline of This Episode [0:44] Is a compelling LinkedIn profile important? [2:05] The elements to leverage on your LinkedIn profile [3:52] How to tell your professional story on LinkedIn  [4:48] Balancing professionalism and personality [5:36] When to update your LinkedIn profile [6:43] A tool to measure the impact of your LinkedIn profile [8:14] Lee’s top LinkedIn profile dos and don’ts  [10:54] Building credibility on LinkedIn is key Resources & People Mentioned Th

Everyone needs a compelling LinkedIn profile. Why? So people can see who you are, what you represent, and what you’re all about. Your personal profile acts like a mini website for your company. What does your company’s website show on page one? Who they help, how they help, and the business problem they solve. Speak to your customer in the same way. Mario Martinez Jr. shares his successful LinkedIn formula in this episode of Sales Reinvented.  Outline of This Episode [1:20] Is a compelling LinkedIn profile important? [3:41] Three elements to leverage on your LinkedIn profile [7:52] How to tell your professional story on LinkedIn  [9:37] Balancing professionalism and personality [10:41] What to update on your LinkedIn profile (and when) [12:50] Tools to measure the impact of your LinkedIn profile [15:52] Mario’s top LinkedIn profile dos and don’ts  [17:37] Mario’s formula for LinkedIn Success Resources & People Mentioned Flymsg.io Connect with Mario Martinez Jr.  Connect on LinkedIn Follow on Twitter

Your LinkedIn profile needs to be compelling—it’s your face to the world, after all. Joanne believes that to be compelling, you have to share who you are, what got you where you are, and why you do what you do.  LinkedIn can be a great way for someone to get to know the person behind the words. People do business with people. That’s why your personality needs to show. She shares why you can’t be afraid to tell your story on LinkedIn in this episode of Sales Reinvented.  Outline of This Episode [1:21] Is a compelling LinkedIn profile important? [2:04] The elements that have the greatest impact on sales [2:55] How to tell your story on LinkedIn  [5:00] Balancing professionalism and personality [9:38] How often to update your LinkedIn profile [10:22] Tools to measure the impact of your LinkedIn profile [11:47] Joanne’s top LinkedIn profile dos and don’ts [11:59] Build a personal brand in your desired market [15:25] Make your LinkedIn profile clear and precise Connect with Joanne Black Connect on LinkedIn Foll

When someone Googles your name, LinkedIn is usually the first search result. That’s why you need a compelling LinkedIn profile that’s up-to-date and builds your personal brand. You get to determine how you want to be viewed. Nick Kane shares some key ways you can do that in this episode of Sales Reinvented. Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:46] The elements to leverage on your LinkedIn profile [2:58] How to tell your professional story on LinkedIn  [3:53] Balancing professionalism and personality [5:04] When to update your LinkedIn profile [6:43] Tools to measure the impact of your LinkedIn profile [7:37] Nick’s top LinkedIn profile dos and don’ts [11:59] Build a personal brand in your desired market Resources & People Mentioned Keyhole Social Insider Connect with Nick Kane Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podca

No one takes a meeting without checking someone out. When they Google your name, the first result is usually LinkedIn. According to Mark Hunter, your reputation arrives before you do. So how do you make the best first impression? A LinkedIn profile that sells. He shares how to carefully craft your profile in this episode of Sales Reinvented.  Outline of This Episode [1:07] Is a compelling LinkedIn profile important? [2:12] The elements to leverage on your LinkedIn profile [3:54] How to tell your professional story on LinkedIn [5:07] Balancing professionalism and personality [8:26] When to update your LinkedIn profile [10:37] How to improve the impact of your LinkedIn profile [14:16] Mark’s top three LinkedIn profile dos and don’ts [19:22] Transforming your profile transforms your sales Connect with Mark Hunter Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.co

Your LinkedIn profile is your landing page. You want to attract, teach, and engage your buyers. It’s your opportunity to earn the right to the conversation. People vet you by looking at your profile. A compelling profile earns you the right to the call. But if your profile doesn’t tell the right story, it isn’t working for you. Brynne Tillman shares how you can transform your LinkedIn profile in this episode of Sales Reinvented.  Outline of This Episode [1:22] Is a compelling LinkedIn profile important? [3:17] The elements to leverage on your LinkedIn profile [7:29] Use the experience section to share your “why” [10:24] Balancing professionalism and personality [12:58] When to update your LinkedIn profile [15:49] Tools to measure the impact of your LinkedIn profile [17:54] Brynne’s top LinkedIn profile dos and don’ts [21:15] Transforming your profile transforms your sales Resources & People Mentioned ChatGPT Connect with Brynne Tillman Connect on LinkedIn Follow on Twitter Connect With Paul Watts 

LinkedIn is your business card on steroids. Profiles used to be stripped-down resumes. They focused on personal accomplishments. Instead, your profile needs to become a story of who you help and how you help them.  With 308 areas and settings on a LinkedIn profile that you can tweak, there are hundreds of ways to make improvements. Chuck Shaver would focus on optimizing your SEO, upgrading your visual appeal, and filling your profile with story-based information to draw people in. How does he do it? Learn more in this episode of Sales Reinvented. Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:27] The elements to leverage on your LinkedIn profile [2:20] How to tell your professional story on LinkedIn [3:07] Balancing professionalism and personality [4:48] How often should you update your profile? [5:44] How to measure the impact of your LinkedIn profile [7:45] Chuck’s top LinkedIn profile dos and don’ts [10:04] How to build SEO into your profile  [12:14] How to get better result

There’s no question that LinkedIn has become a valuable tool for salespeople to build their brands. But how do you find the right glance of professionalism and vulnerability? How do you allow your personality to shine and remain authentic while still building your business? Sandra Long shares her professional opinion in this episode of Sales Reinvented.  Outline of This Episode [0:56] Is a compelling LinkedIn profile essential? [1:28] The elements to leverage on your LinkedIn profile [2:25] How to tell your professional story on LinkedIn [5:07] Balancing professionalism and personality [8:55] How often should you update your profile? [11:25] How to measure the impact of your LinkedIn profile [12:54] Sandra’s top LinkedIn profile dos and don’ts [15:44] Your LinkedIn profile is your foundation Resources & People Mentioned Social Selling Index Connect with Sandra Long Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Sh

Andrew Jenkins offers LinkedIn and social selling training. During training, he advises participants to look at their time on LinkedIn from two perspectives.  Passive: This is how you present yourself through your profile. Proactive: How you navigate the platform. You need your profile to convey who you are, what you do, and how you help. You need to make sure your profile is supporting your efforts.  But it isn’t just about your profile. People see success when they engage in conversation. So how do you build a compelling profile and drive people to it? Andrew shares his tactics in this episode of Sales Reinvented.  Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:43] The elements to leverage on your LinkedIn profile [3:31] How to tell your professional story on LinkedIn [5:21] Balancing professionalism and personality [7:32] How often should you update your profile? [9:57] How to measure the impact of your LinkedIn profile [12:03] Andrew’s top LinkedIn profile dos and don’ts

According to Elinor Stutz, LinkedIn has become the premier business platform. And a compelling LinkedIn profile will attract people interested in you and your work. If you offer excellent content, opportunities will arise that wouldn’t have otherwise. Elinor shares how she leverages LinkedIn to build opportunities in this episode of Sales Reinvented.  Outline of This Episode [1:12] Is a compelling LinkedIn profile important? [1:58] What elements have the greatest impact on sales? [2:35] How to tell your professional story on LinkedIn [3:26] The balance between professionalism and personality [4:32] How often you should update your profile [5:14] Amplify your message to a wider audience [7:04] Elinor’s LinkedIn profile dos and don’ts [10:11] Approach your interactions with a helping mindset Resources & People Mentioned Sales Reinvented Episode #4 Sales Reinvented Episode #107 Connect with Elinor Stutz Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALE

Aside from LinkedIn, for most salespeople, there’s no other place on the internet where a salesperson can have a personal landing page about themselves and what they do. It’s becoming more common for potential clients to research before they buy.  And if you’re showing up poorly in a Google search, you’re out of the game before you knew you were in it. You could lose sales because you have a poor LinkedIn profile. So what do you do? Bob Woods shares his strategy in this episode of Sales Reinvented.  Outline of This Episode [1:26] Is a compelling LinkedIn profile important? [4:54] The elements to leverage on your LinkedIn profile [9:10] How to tell your professional story on LinkedIn [10:32] How to weave your unique voice into your profile [11:48] How often you should update your profile [13:29] Tools to measure the impact of your LinkedIn profile [15:09] Bob’s top three LinkedIn profile dos and don’ts [18:33] Transform your LinkedIn profile from resume to resource Connect with Bob Woods Connect on LinkedIn

It doesn’t matter if you’re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects will research you and want to know that you’re credible. Secondly, it’s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented.  Outline of This Episode [0:55] Is a compelling LinkedIn profile important? [1:56] What elements have the greatest impact on sales? [3:39] How to tell your professional story on LinkedIn [4:49] Update your profile and focus on engagement [7:01] Tools to measure the impact of your LinkedIn profile [7:48] Amy’s top three LinkedIn profile dos and don’ts [10:45] Take online conversations offline into the real world Resources & People Mentioned Social selling Index Connect with Amy Franko Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to

Your LinkedIn profile is your personal professional website. What do you look for when you go to a company’s website? What gives you the best first impression? What encourages you to find out more? Whatever someone sees first makes the most impact. It’s the same on LinkedIn. We live in a digital-first world. The first time we interact with someone—or decide whether or not we want to continue to interact with someone—is online.  LinkedIn has cemented itself as the place we look for credibility. So how do you sell yourself without being salesy? How do you make connections that turn into real-world conversations? David Fisher shares his go-to strategies in this episode of Sales Reinvented.  Outline of This Episode [1:02] Is a compelling LinkedIn profile important? [2:06] What elements have the greatest impact on sales? [3:25] How to tell your professional story on LinkedIn [4:54] The balance between professionalism and personality [7:46] How often should you update your LinkedIn profile?  [10:06] Tools to measu

Is a compelling LinkedIn profile important? Viveka von Rosen is emphatic: Absolutely. Why? If you Google someone, chances are their LinkedIn profile will show up in the search results. The last thing you want is for someone to go to your profile and say “God no.” So how do you build a LinkedIn profile that sells? Focus on the buyer.  Outline of This Episode [1:03] Is a compelling LinkedIn profile important? [1:54] What elements have the greatest impact on sales? [4:02] How to tell your professional story on LinkedIn [5:13] The balance between professionalism and personality [6:30] How often should you update your LinkedIn profile?  [8:08] Tools to build an impactful LinkedIn profile [10:13] Viveka’s Top three LinkedIn dos and don’ts [13:20] How updating your profile can make an impact Resources & People Mentioned Your SSI Score Connect with Viveka von Rosen Viveka’s LinkedIn and ChatGPT Guide Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVE

Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.  Outline of This Episode [1:29] Is a compelling LinkedIn profile important? [2:40] What elements have the greatest impact on sales? [5:14] 4 ways to differentiate yourself on LinkedIn [8:07] The balance between professionalism and personality [9:27] How often should you update your LinkedIn profile?  [11:09] Tools to build an impactful LinkedIn profile [12:40] Bill’s Top three LinkedIn dos and don’ts [15:12] The end goal of an impactful LinkedIn profile Resources & People Mentio