Sinopsis
The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Episodios
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Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible
04/09/2018 Duración: 33minBusiness Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands, and measuring reporters’ performances.
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Brit+Co’s Brit Morin: Modern media brands are human brands
28/08/2018 Duración: 37minPublishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working on that for about seven years now. But every brand’s sustainability and elasticity has to go beyond a founder’s career span. Morin discusses revenue, differentiating content and more on this episode.
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Homebrew’s Hunter Walk: Brand safety concerns can be overblown
21/08/2018 Duración: 41minHunter Walk, a partner at early stage venture firm Homebrew, says reactions around brand safety are overblown. He talks advertising, investing and the problem of platforms in this show.
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Hodinkee’s Ben Clymer: “Making the flip from 100 percent ads to a majority in commerce is difficult”
14/08/2018 Duración: 28minHodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the business model has evolved from entirely depending on ad dollars to making 65 percent of its revenue from e-commerce.
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The Information’s Jessica Lessin on five years of subscription journalism
07/08/2018 Duración: 31minWhen Jessica Lessin founded The Information in 2013 with subscriptions as its only revenue stream, people called the idea absurd. But fast-forward five years, and the model appears to be working. Over 90 percent of The Information’s revenue is now from subscriptions. It just had its most successful Q2 yet, expanded its team to 23 reporters and has pushed its coverage beyond tech.
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Architectural Digest’s Amy Astley: Architectural Digest isn't for 'old, rich people'
31/07/2018 Duración: 32minThe mission for many legacy publishers is to reinvent and engage a younger demographic, including the Conde Nast title Architectural Digest, according to its editor-in-chief Amy Astley. She discusses reinventing the brand for a younger set, building a digital presence, and dealing with shrinking editorial teams.
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Mindbodygreen’s Jason and Colleen Wachob on the business of wellness
24/07/2018 Duración: 35minWellness is an exploding industry, with some estimates putting it at $3.7 trillion in annual spending. On this week's episode of the Digiday Podcast, Mindbodygreen cofounders Jason and Colleen Wachob want to put what they call an accidental media brand in the middle of the growing cultural shift to putting a premium on health, mindfulness and sustainable living.
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Google’s Richard Gingras: Platforms didn't destroy journalism's business model
17/07/2018 Duración: 44minRichard Gingras, vp of news at Google, discusses working with publishers, local news, advertising, and more on this episode.
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BuzzFeed’s Jonah Peretti: ‘We’ve proven we can be profitable’
10/07/2018 Duración: 36minBuzzfeed founder and CEO Jonah Peretti talks about profitability versus growth, his company's relationship with Facebook, and more.
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LinkedIn’s Dan Roth: 'We don’t want to burn newsrooms'
04/07/2018 Duración: 33minThe news industry has a love-hate relationship with platforms, but for LinkedIn, that doesn't need to be the case. Roth, a former editor at Fortune, discusses LinkedIn’s relationship with publishers, its differentiation from other social platforms, video and more in the episode.
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NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
27/06/2018 Duración: 37minIn which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerce, licensing and other business lines.
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Complex's Rich Antoniello: Media is a game of musical chairs with too many players and too few chairs
22/06/2018 Duración: 32minFor Complex Networks CEO Rich Antoniello, the pivot to reality in digital media couldn't come soon enough. He joined Digiday for a live podcast at the Cannes Lions festival.
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FT’s Jon Slade: We stopped advertising on Facebook over political ads policy
21/06/2018 Duración: 28minFacebook has rankled publishers with its political ads policy, which lumps promoted publisher content in with political advertising. For Jon Slade, the global chief commercial officer at the Financial Times, the policy was enough for the FT to pull advertising from Facebook in the U.S.
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CBS’ Christy Tanner: 'Platforms are absolutely not a synonym for Facebook'
20/06/2018 Duración: 19minThe media industry’s struggle with Facebook is increasingly looking like a "Game of Thrones" episode to Christy Tanner, evp and gm of CBS News Digital. The focus is on the wall while other armies are amassing behind you. CBS works with various other platforms, and it's seeing positive results, Tanner said.
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Reddit’s Jen Wong: Ads will be a big business for us
19/06/2018 Duración: 23minReddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at Cannes. She talks about Reddit's advertising ambitions.
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The New York Post’s Jesse Angelo: Facebook is a national security threat
18/06/2018 Duración: 29minPublishers are more vocal than ever about the threat of Facebook to their industry, but Facebook is also a looming national security threat, according to New York Post CEO and publisher Jesse Angelo. Facebook will have to create better artificial intelligence than that of bad actors, which is also thorny, Angelo said in this Cannes edition of the Digiday Podcast.
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USA Today’s Nicole Carroll: 'We can’t be all things to all people'
13/06/2018 Duración: 32minUSA Today is for “the entire United States,” but that does not mean it can be “all things to all people,” said Nicole Carroll, the publisher's new editor-in-chief, on this week’s Digiday Podcast. As local news publishers struggle to establish sustainable business models, Carroll is finding solutions in audience, editorial focus and leveraging synergy between USA Today's local and national newsrooms. Carroll discusses USA Today's editorial approach, pushing for innovation and more in the episode.
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Glamour’s Samantha Barry: Building habit trumps social hits
06/06/2018 Duración: 30minWhen Glamour tapped social and digital media aficionado Samantha Barry as its new editor-in-chief, she steered the team effort toward making Glamour a habit for readers online. She is building habit for Glamour among readers through differentiated reporting. Barry discusses the challenge of resuscitating a struggling print legacy brand in the digital sphere, advertising challenges with political coverage, reshaping editorial focus and more.
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‘People who suck at media use the duopoly as an excuse’: Highlights from the Digiday+ member event with Dotdash and Bustle
30/05/2018 Duración: 45minDigiday+ held an exclusive member event on May 23 featuring a rapid-fire discussion between Dotdash CEO Neil Vogel, Bustle CEO Bryan Goldberg and Digiday Editor-in-Chief Brian Morrissey.
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Genius’ Ilan Zechory: YouTube, not Facebook, is our focus for video
23/05/2018 Duración: 50minGenius has spent the past two years expanding beyond being an annotations site to adding original video content, with series like "Verified" and "Deconstructed." But Genius is not betting on Facebook, once the go-to for publishers new to video. Instead, Genius has centered its strategy on YouTube, where it adds 150,000 subscribers a month and has 2.6 million total, according to Genius co-founder and president Ilan Zechory, this week's guest on the Digiday Podcast. Zechory discusses advertising, Genius' focus on music, its platform strategy, building a business model and more on the episode.