Home Inspector Podcast

A successful home inspector can answer the questions that people may have when deciding whether or not to hire them. And a good website does the same thing. It addresses the concerns and objections people may have about hiring you as their inspector. So you need to give them information that addresses those common barriers.

Did you know that texting is ten times more effective than email marketing? And InterNACHI’s Call Me Now button for inspectors uses texting. You’ve got to embed InterNACHI’s Call Me Now button on your inspector website. Today. 

Red Bull is a multibillion-dollar company, and they don’t spend a dime on advertising. Instead, they create content as their marketing strategy. They create tons of content. Likewise, inspectors should also create content to nurture their audience with valuable, relevant content. Create content. 

Don’t just wonder if an email campaign is working for your business or not. In order to use email to drive traffic to your inspection website, all you need to do is look at the analytics. Website analytics (data) will tell you where all of your website visitors are coming from. 

There is a simple way of capturing new clients. And it’s easy to get those new clients by offering something of value (something sweet, like honey) when initially starting a new conversation. 

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. Website analytics helps inspectors pay attention to how they are nurturing people (or enticing and persuading people into hiring them as home inspectors). 

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. 

Imagine a 3-legged stool. On the stool rests your home inspection business. The three legs that hold up your business represent three critical parts of marketing your business. And one of them is nurturing. All three are needed.

Word-of-mouth marketing works well when you describe your unique value proposition in just one sentence. One simple sentence. A unique value proposition is that sentence that answers the questions: What do you do? Who are you? Why should I hire you instead of the next home inspector? What problem can you solve for me? 

That's (1) domain, (2) website, (3) logo, (4) InterNACHI Profile, (5) Google Business Profile, and (6) InterNACHI map listing. InterNACHI's Official Vendor for website designs at www.nachi.org/website. Go there now and get your website on Google. 

Word-of-mouth marketing is the #1 driver to inspection business success. Without it, you’ll have to buy every client with ads, you’ll have to sell each person you meet, convert every website visitor, convince every phone call, and close every email every time, and that’s not scalable. On the other hand, when you’re good at word-of-mouth marketing, you’ll notice a continuous, viral effect happening.

Advertising can easily be the most expensive part of your marketing. A home inspection company can easily burn through a lot of cash with Google advertising. If you get advertising just right, you can reinvest into more advertising and reach a good profitable balance between money in and money out.

Imagine a 3-legged stool. On the stool rests your home inspection business. On just three legs. The three legs represent three critical parts of marketing for your home inspection business. All three are needed. And they are awareness, nurturing, and trust. When you work on marketing your inspection business, you should keep these three in mind— awareness, nurturing, and trust.

Grab a coffee and join the informal discussion with InterNACHI’s Ben Gromicko, InterNACHI® members, and home inspectors as we talk about home inspections, business, marketing, and making money. This coffee talk is open to everyone. Ben's buying the first round of coffee.

Performing a home inspection is fairly straightforward, but what's difficult is running a successful home inspection business. I'm here to help make inspection business and marketing very simple. Without wasting your time or money. No one else teaches what you're about to learn. 

Learn how to develop and grow your home inspection business even more. 

Learn about domains, business logos, and website design, and getting free inspection job leads (new clients) by InterNACHI. 

Learn how to calculate profitable inspection fees and the nine ways to make more money as a home inspector. 

Learn where to get the best inspection tools, safety equipment, checklists, and report writing software.

Learn how to get trained, certified, and experienced as a home inspector in the most efficient way possible.