#flipmyfunnel Podcast

What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits, knowing that the position isn’t right for them?We all want better performance in the workplace, but becoming frustrated at the steps to get there, like letting talented yet unhappy employees quit, is counterintuitive.We speak with Bob Glazer, Founder & CEO at Acceleration Partners, about performance in the workplace, acknowledging unhappy employees, and how to accept blame into your life.Bob covers:Defining performance in marketingToxicity  & culture in the workplaceAccepting blame & owning the resultCheck out these additional resources mentioned in the episode:www.robertglazer.com/Elevate by Robert GlazerThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your audience and letting them define your message is the best way to reflect their needs.We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about early initiatives in creating the brand message and best practices for finding that message. Jonathan covers:100 conversations w/ 100 marketersTeam building’s influence on pivoting the messageSticking w/ a consistent messageThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about.We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out.Andrew covers:Understanding predictive orchestration A discussion w/ Rich WhittingtonTakeaways for the audienceCheck out this additional resource mentioned in the episode:triblio.com/b2bsmx/This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence doesn’t always stick around. How, then, do we build that confidence to deliver a brand message?We speak with Monique Russell, Training & Communication Consultant | Leadership & Relationship Development Coach at Clear Communication Solutions, LLC, about how confidence in communication is an internal struggle rather than something improved upon behind a podium. Monique covers:A communication myth & understanding validationMistakes to avoid with communicationNext steps for the audience to find their voiceCheck out this additional resource mentioned in the episode:The Success Principles by Jack CanfieldThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. Cody covers:Introducing the 30 revenue rules and why we need themExplaining the rulesAudience questions & answersCheck out these additional resources mentioned in the episode:What Got You Here Won’t Get You There by Marshall GoldsmithThe Infinite Game by Simon SinekThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of?Determining your definition of a leader could help you serve people better and, ultimately, make a bigger impact.In this episode of #FMF, I catch up with my good friend Patrick Lencioni. Patrick is the founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health.He’s also the author of numerous books including The Five Dysfunctions of a Team, The Ideal Team Player, and the forthcoming The Motive. Here’s what we’re unpacking today:Defining what a leader is and why it mattersSeeing your job as a verb instead of a nounWhy doing the difficult things sets a leader above the restTo listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts is no surprise as we scramble to connect with our friends and peers. And while the fee for entry into the podcasting world is cheap, you have to have a passion for it to succeed. We speak with Adam Posner, Founder & President at NHP Talent Group, who shares his experience in podcasting and advice on the digital age of talent recruitment.  Adam covers:A podcast myth & Adam’s podcasting startPositives & negatives of talent recruitment in the digital ageUnderstanding the power of podcasting Check out these additional resources mentioned in the episode:thepozcast.comnhptalentgroup.comThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn  and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite p

As a business, how do you hire? For talent? For experience? What about kindness? What if leading with kindness and mindfulness helps employee retention, brand loyalty from customers, and creates a team where everyone feels trusted?Alicia Esposito, Director, Content + New Media @ G3 Communications, talks with Cole Baker-Bagwell, Founder & Chief Kindness Advisor at Cool Audrey, Inc, about her experience working in an environment that prioritizes kindness and mindfulness and all the benefits that come from it. Cole covers:How kindness & mindfulness can change businessDefinitions & implementation strategies Tips & tricks for the audienceCheck out this additional resource mentioned in the episode:coolaudrey.comThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you’re not sure where to focus your energy. Luckily, our guest today knows all the tips and tricks.In this takeover series episode, Amber Khan speak with Angela Raub, Chief Executive Officer at fieldXperience, who shares insight into what she considers the defining characteristics of a great leader and how to become one if you’ve fallen short.Angela covers:To lead with or without emotionBuilding teams that look up to their leadersRemote Work & fostering generational relationshipsEnabling everyone to be a positive leaderCheck out these additional resources mentioned in the episode:A New Earth by Eckhart TolleMore Myself by Alicia KeysDare to Lead by Brené BrownThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just

Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some measurable processes that organizations can integrate and objectively benefit from? In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey. Jeff covers:Misalignment in an organizationThe modern buyer seller relationship has changedHelping buyers make decisionsThe buyer’s journey is not a lead handoff processCheck out these resources mentioned during the episode:Create Togetherness by Jeff Davismeetjeffdavis.comThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only true way to further your own self interest is to put other’s self-interest first. In this episode, I talk with Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. We discuss Dunkin’ Donuts, storytelling, cost, and understanding how value is the key to any successful product. We discuss:A deep dive into The Go-GiverShifting from getting to givingThe idea of selling on price and defining valueUnderstanding networkingCheck out this resource mentioned during the podcast:Shout out to Co-Author of The Go-Giver, John David MannThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Data has always been around, but the effort to understand data has only become the focus in the last five years. Businesses are starting to realize they need the freedom to adjust due to outside events like the COVID-19 pandemic. Only then can they provide the first-rate customer experience that all organizations are reaching for. In this takeover series episode, Amber Khan talks with Jason Foster, CEO at Cynozure, about the evolution of data, businesses focusing on becoming more adaptable, and building a customer experience that reflects the customer. What we discuss:Debunking the biggest data mythData’s importance in today’s worldStrategies to improve customer experience & outdated data ideasRegaining customer confidenceThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast p

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.” And most marketers would be wrong… What you need to understand more than anything else is your product.In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing — an approach that creates more cross-team collaboration and, ultimately, more successful marketingThey discuss:Why writing about your product is not the same as understanding itWhy marketers need to work more closely with product development teamsPractical ways to shift to a product-first mindsetThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analytics are the backbone of any organization, and how to think about data. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

What makes a sensational leader? Is it enthusiasm? Public speaking skills? If we could pick out the specific characteristics, could we then create a profile that other leaders can mimic? In this episode, I talk with Duane Cummings, Chief Executive Officer at The Sensational Group. We discuss how disrupting the leadership standard is leading to better communication throughout company teams and innovation. In this episode we discuss:What makes a sensational leader & speakerPinpointing specific characteristics that make a great leaderA challenge for the listenersCheck out this resource mentioned during the podcast:The Sensational Leader by Duane CummingsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the injustice.Or said another way: what gives?You can have the best product in the world and still undersell if the branding lacks in comparison—what makes your product different from every other on the market?In this takeover series episode, Amber Khan talks with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success. What we discuss:Discussing branding myths & David’s backgroundDifferentiating from the competitionAvoiding branding mistakesCrafting a brand story and gaining attention Pointing out branding mistakesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite pod

If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow. However, understanding the culture of your customers can take time.In this episode, Ricardo González, Cultural Communications Expert, discusses how to navigate culture through different stories and learn about resources that can take your selling game to the next level. What we discuss:The 5 elements of culture The 6 stages of cultural masteryExamples of successful & unsuccessful brand expansionCheck out this resource mentioned during the episode:The 6 Stages of Cultural Mastery by Ricardo González The 6 Stages of Cultural Sales by Ricardo González This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us.  In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.What we discuss:Discussing content mythsInvesting fears & content mistakesBuilding reputation how-tosCreating & budgeting contagious contentFuture trends for contentThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a company know the right time to bring on the new position?In this special Q&A episode, I talk with Mallory Lee, Revenue Operations at Terminus, and Mark Znutas, Vice President of GTM Strategy and Operations at HubSpot. We discuss the intricacies of RevOps and why it’s so revolutionary. What we discuss:Introductions & the biggest myths of RevOpsHow the RevOps position is measured & transitioned intoWhen is a company ready to invest in RevOps?Using RevOps to align business operationsThe go-to-market and RevOps connectionThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.