#flipmyfunnel Podcast

Marketers need to look at technological advancements to help make the customer’s journey more focused and to make each moment matter. Listen in to hear Jeffrey Rohrs, CMO of Yext, share his thoughts on maximizing every moment in the customer journey.

Positioning your brand. People love to overcomplicate this. Or ignore it altogether because they have no idea how to tackle it. So Sangram talked to Tim Kopp, General Partner with Hyde Park Venture Partners, about how to break it down into manageable chunks so you don’t have to have an existential crisis every time you try to describe your job.

The last two months have blown my mind. After cracking the iTunes charts and over 800,000 LinkedIn views in 2 months, without spending a dime in ad money, Sangram has learned a thing or two from podcasting and posting content based on the episodes. Here are the five biggest lessons he's learned.

Two weeks ago, Jim Tocci and Brad Wilkerson talked about what makes for a successful SDR. Today, they talk about what makes for a successful AE. The two, it turns out, are not that much alike.

Imagine a world where your business could only sell to one company. What would you do? What would you ask your team to do?  in this episode Kaitlin, Sangram, and Matt Amundson, VP of Marketing and Sales Development at Everstring, discuss how to find prioritize your perfect account. 

Trish Bertuzzi with Bridge Group, Inc. discusses why account types matters and techniques to make the most out of your account-based marketing strategy.

Lincoln Murphy discusses the difference between customer success and customer happiness.

We all have a personal brand, whether we like it or not. The question is, how are you taking care of yours? Are you nurturing it, or ignoring it? Here are 5 keys to bettering your personal brand.

When you’re a manager—especially a new one—it’s easy to forget that leaders are at their best when the people under them are at theirs. Here’s how to get back to the basics of building and developing your team members as people first.

Design has a huge impact on sales and marketing. It helps with brand strategy, consistency, and trust.

Steven Bryerton and the team at DiscoverOrg jumped from just under $1 million in revenue to $70 million in around 7 years. Learn the specific tactics they implemented to organize and their sales team and process to launch such tremendous growth.

Your org is growing. Time to hire the perfect CMO. But that person doesn’t exist. At least not the way you think. You’re probably thinking of a CMO who can ... Build company culture Strategize Create rapid, explosive growth Speak tech, and translate it Market your product(s) to consumers Develop your brand … Sure. But you’re looking for a unicorn, said our latest interview guest Tim Kopp, managing partner at Hyde Park Venture Partners.

Sangram explains the concept of the magic triangle and how its three parts can foster an environment where employees feel that they are unified and driven to achieving a common goal.

In this episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.

Our #WomenInMartech community is constantly growing and evolving and we are honored to celebrate them every chance we get. The game changer for this month is Munchbach, VP of Marketing at BlueConic. Cory is truly paving the pathway for successful women in business! In the interview we discuss how the martech industry is shifting, leadership style and philosophy, being a woman in the workplace, and more.

In this episode we hear from Joseph Jaffe, Co-Founder & CEO of Evol8tion.

Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be. But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer. How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel? Probably the same way our latest guest, Jill Rowley, Chief Growth Officer for Marketo feels about those emails. Jill came on our show to tell us about engagement -- a whole new marketing philosophy.

Marketers love trying to close the deal after the first meeting. Are you a one night stand marketer? Are you more focused on conversions than conversations? Sangram shares 5 ways you know that you’re a one night stand marketer.

Alex Latraverse, VP of Strategic Sales at Terminus discusses the qualities and practices that make a good sales call, and a bad sales call.

Sangram and Kaitlin discuss the topics for some of the 10 minute teardowns at the upcoming #FlipMyFunnel Conference. Sign up for the #FlipMyFunnel Conference here:  bit.ly/fmfpodcastpromo Use the promo code: PODCAST to get your discount!