#flipmyfunnel Podcast

Happy employees will go the extra mile to serve their customers because they feel valued, respected, and cared for by their organization. One of the best ways to show both employees and customers that they’re valued is to listen to them. Each group has something to teach the other, and a company becomes stronger when they listen to the people they serve and share that information between themselves. Make regular opportunities to understand what your customers and employees want and need and communicate with both groups: Launch a “customer in the office program.” Tell customers’ stories as part of your weekly company update. Tell customers’ stories as part of your weekly company update. Have different members on the team share a customer win (not just sales). Create an “In the customer’s office” program, the reverse of the “Customer in the office” program.  Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a

All around we see a variety of companies thriving and others who are struggling. The secret to why companies succeed can be achieved when market, product and execution are in balance. Kelly Ford, CMO of Edison Partners joined us to provide her 6th sense wisdom on the key characteristics that successful companies are paying attention to when taking growth to the next level.

Are you a manager or a leader? These five assessments will tell you.

How do you get total #OneTeam buy in from the entire organization?

I see it constantly. Well-meaning management teams making critical mistakes with their sales development. What are those mistakes? Our friend Joe Toste, Enterprise Account Executive at Mokriya, wrote about two of them, and we share them here.

In this talk, Jeff Soriano discusses why successful ABM is about changing your mind.

In this one I interview Jay Baer, NYT Best Selling author, blogger, and founder of Convince and Convert, about his 25 years in digital marketing, how to create word of mouth, and why irrelevant content might be slowly destroying your brand.

Sangram argues the benefit of journaling as a tool for self-reflection and the achievement of goals.

Hiring & Investing in great talent is crucial to building a successful SDR. Listen in to hear Lucas Ulloque, Director of Sales Development at Terminus, talk about four more crucial keys.

How could something as low-tech as direct mail possibly be effective in the digital age? Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.

Marketers aren’t trusted because more often than not, they don’t take time to develop relationships. Kipp Bodnar, CMO at HubSpot, has over 10 years of experience in the field with results to prove that taking the time to make real connections online leads to real results.

In this episode Travis Wright, author of the book Digital Sense, talks about blockchain and the applications to us as marketers.

There are three steps marketing teams are taking to humanize the B2B process, and they all involve creating better environments for positive work relationships.

Don’t let your SDRs waste their time chasing 500 different accounts. In this one, Todd McCormick and Peter Herbert talk about how to give your SDRs time back in their day to make real, personal connections.

Sue Duris, Director of Marketing and Customer Experience at M4 Communications, wrote about three things C-suite Execs must do in order to NOT be lying when they say “customer experience is everyone’s job.” We talk about those three things in this episode. Find Sue's post here.

Jon Miller, CEO of Engagio, shares the big 5 metrics for account-based marketing.

In this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.

Selling to the first customer is not an easy task but there are lots of lessons that can come out of it. Sangram shares his experience to sell to the first customer of Terminus and you don't want to miss what he did when the customer asked for the price!

ABM is not about doing using the same tactics over and over again. It’s about using creative means (cross-selling, upselling, and encouraging expansion) to hit revenue goals. Listen in to hear all this and more from Chris Reene, Enterprise Account Executive at Terminus. Also, learn why Chris stopped wearing socks! Weird...

Businesses go under for a lot of reasons. But there’s one that stands out more than others: Churn. When you don’t prioritize the customer, there are consequences. And they’re not pretty. In a blog post on our site Cori Pearce, Director of Marketing at ChurnZero, wrote about how to get back on track if you have a churn problem. Listen in to hear us cover the highlights of Cori’s post.