Everyday Mba

Jim Everhart discusses his book "Brand Vision" and ways to align business strategy with marketing tactics. Jim spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Nikki Rausch discusses techniques to boost sales success. Nikki is Founder and CEO of Sales Maven where she teaches small businesses and entrepreneurs how to sell without being pushy or “salesy.” She is the author of “The Selling Staircase" and “Buying Signals.” Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

JS Nelson, Visiting Associate Professor at Harvard Business School, discusses modern business ethics. Corporate misconduct is on the rise and in the news...and business leaders are increasingly worried that their actions could cross lines that put their reputations and their revenue at risk. Listen as we explore what ethical lines are being crossed and how can businesses avoid today's ethical pitfalls. Host, Kevin Craine Do you want to be a guest?

Jeff Rosenblum discusses his book "Exponential" and how to transform your brand by empowering instead of interrupting. Jeff is co-founder of Questus, a digital advertising agency that has worked with many of the world’s most influential brands, like American Express, Apple, Disney, Starbucks, and many more. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Best selling author Michael Neill discusses how stress and struggle are NOT a prerequisite to success. His TEDx talk, ‘Why Aren’t We Awesomer? has been viewed by millions, and he has been recognized as one of the top 30 coaching thought leaders in the world. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?  

Bob Lisser discusses his book "The Growth Advantage" and the strategic importance of building strategies and adopting solutions that help bring about competitive advantage. Is the idea of building competitive advantage an area that you feel is overlooked or underserved today? Listen as we explore planning for and capturing sustained business growth. Host, Kevin Craine Do you want to be a guest?

Bryan Gray discusses the book "The Priority Sale" and how to boost your sales success with a new approach. The business of selling has changed dramatically. Learn to avoid commoditization and overcome outdated tactics that keep your sales teams from performing. Listen for three action items you can use today to reach higher potential. Host, Kevin Craine Do you want to be a guest?        

NYT best-selling author Daniel Coyle discusses his new book "The Culture Playbook," and highly effective actions to help your team succeed. Daniel has spent years studying the ways successful groups work together. And he’s worked with everyone from Pixar and Google to the San Antonio Spurs. In his best-seller "The Culture Code" he explained the theory of why strong cultures are crucial to teams’ success. Now in he provides us with sixty concrete skills to help any team build a strong, cohesive and positive culture. Host, Kevin Craine Do you want to be a guest?

New York Times bestselling author Angie Morgan discusses the book "Bet On You" and how to win with risk. When Angie and her co-author Courtney Lynch signed up for the Marines, little did they know that they were about to get the master how to take risks. Now they mentor clients like Facebook, Google, Walmart, and FedEx. Listen for three action items to turn risk into opportunity. Host, Kevin Craine Do you want to be a guest?    

Gabe Nelson discusses his book "The Solopreneur's Money Manifesto" and financial and business strategies for self-employed professionals. Are you paying too much in taxes? Should you start an LLC or incorporate? What about retirement? Listen for action items to master your finances. Host, Kevin Craine Do you want to be a guest?  

Amy Brand, Director and Publisher at MIT Press discusses the recently launched initiative to release its entire slate of scholarly and scientific collection to global digital open access. Amy is also an advocate for women and minorities in STEM fields and instrumental in producing the documentary, Picture A Scientist, now available on Netflix. Hear also about Amy's work with MIT Kids Press and the Knowledge Futures Group. Host, Kevin Craine Do you want to be a guest?

Stephen M. R. Covey discusses his new book "Trust and Inspire" and how truly great leaders unleash greatness in others. Stephen is the New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Smart Trust, and is the former CEO of Covey Leadership Center. Stephen explains how our old models of leadership don't work anymore and what leaders must do to succeed in the new norm.  Host, Kevin Craine Do you want to be a guest?

Best-selling author Sunny Bonnell discusses the book "Rare Breed" and ways to gain success by being defiant, dangerous and different. Sunny is Founder and CEO of Motto, a leadership consultancy for rule-breakers and game-changers. She’s worked with big brands that we know like Google, Microsoft, Hershey’s, and Twentieth Century Fox, teaching leaders how to dismantle business-as-usual and challenge the status quo.  Host, Kevin Craine Do you want to be a guest?

Dale Merrill discusses the book "Strikingly Different" and six vital skills sales professionals need to sell more. The book is based on extensive research from FranklinCovey involving more than 2,800 sales professionals from 135 countries. Learn the new skills needed in sales today, and listen for three action items you can use that can make a difference and boost your sales success. Host, Kevin Craine Do you want to be a guest?

Anastasia Leng discusses the development of AI-powered creative analytics that provides the ability to optimize distinctive brand elements like images, logos, and content of any type using empirical data on how those element's perform. Anastasia is the founder and CEO of CreativeX, a creative analytics company working to Maximize the impact of every creative decision through AI-powered technology. Host, Kevin Craine Do you want to be guest?

Award-winning author Andy Paul discusses his book "Sell Without Selling Out," and ways sales professionals can boost their success. Andy a respected thought leader and an expert in sales enablement. He is the author of two award-winning sales books, "Zero-Time Selling" and "Amp Up Your Sales" and he’s #8 on LinkedIn's list of Top 50 Global Sales Experts. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

David Cutler discusses his book "The Game of Innovation" and how to use gamification to solve big challenges and spur innovation. David is a Professor at the University of South Carolina, where he teaches innovation and entrepreneurship, and a member of the Liberty Fellowship and Aspen Global Leadership Network. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Best-selling author Mark Sirower discusses the book "The Synergy Solution" and how companies win the mergers and acquisitions game. Mark is a Principal with Deloitte Consulting and an adjunct professor at NYU’s Stern School. The Synergy Solution is based on an original, first-of-its-kind Deloitte study of 1,000+ M&A deals spanning 24 years and worth over $5 trillion. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Kian Gohar discusses the book "Competing in the New World of Work" and how radical adaptability separates the best performing companies from the rest. Co-authored with best-selling author, Keith Ferrazzi, and based on research conducted with Harvard, the book provides a blueprint leaders can use to stay competitive in the future. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?  

Alon Alroy discusses the new book "Event Success" and how to maximizing the business impact of in-person, virtual, and hybrid events. Alon is a co-founder of Bizzabo, a New York-based company which provides a software platform for hosting and managing in-person and virtual events. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?