Everyday Mba

Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn’t always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today. Host, Kevin Craine   Everyday-MBA.com

Episode 115 - Nathan Hirsch discusses ways to leverage freelance resources to build a million dollar business. Nathan Hirsch is a serial entrepreneur who is an expert in hiring remote workers and eCommerce business. He co-founded his first company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $20 million worth of products over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building an remote army of freelancers. In 2015, Nathan co-founded FreeeUp.com, an online hiring marketplace focused on connecting businesses with the top 1% of online workers in eCommerce, digital marketing, virtual assistance, and web development. Host, Kevin Craine   Everyday-MBA.com

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine  Everyday-MBA.com  

Episode 113 - Seth Mirren discusses his book The Power of Positive Destruction and ways to turn a business idea into a revolution. Seth is a global business leader and philanthropist who reinvented how Wall Street uses technology when in 1985 when he founded his first company, Merrin Financial, and launched the industry's first electronic order management system. This revolutionized trading by transforming the process from paper to digital and created the trading desk technology that is now standard in the United States. He’s been called “Innovator of the Decade”… “100 Most Influential People in Finance”…and “Entrepreneur of the Year Metro New York in Financial Services.” Stay tuned after the interview for three action items and bonus comments. Host Kevin Craine   Everyday-MBA.com

Episode 112 - Daniel DiPiazza discusses his book "Rich 20 Something" and ways you can ditch your day job, start an epic business, and score the life you want. Daniel writes a column for the Huffington Post and you’ve seen him also in places like Time magazine, Fortune, Entrepreneur, and Fox News. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 111 - Jess Todtfeld discusses his book Media Secrets and tips for better and more profitable media interviews. Jess is a former producer at ABC, NBC, and FOX and has advice to make the most of media exposure and convert interviews into more business. He even set a Guinness Record for being interviewed the most times in 24 hours… 112 different stations on radio.  Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com   Produced by CraineGroup.com make your own podcast with us

Episode 110 - John Rossman discusses his book The Amazon Way and the leadership principles that helped the company dominate the online marketplace and become one of the world's most disruptive companies. An Amazon insider, John was responsible for launching the third party selling business which today is over 50% of all Amazon units. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 109 - Marc Vollenweider discusses his book Mind+Machine and a decision model for optimizing and implementing analytics. We hear a lot about "Big Data" these days, but how do you use data to really make a difference in the performance of your business? This interview explores how the human mind collaborates with machines to improve things like productivity, time to market, and quality, or to create new capabilities that did not exist before. Stay tuned after for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com

Special Episode - Kevin Craine offers quick and practical action items for entrepreneurs and business owners to gain more business marketing your brand one customer at a time. Action items and steps to take for improved revenue and customer satisfaction. Stay tuned next week for another regularly scheduled show. Host, Kevin Craine   Everyday-MBA.com

Episode 107 - Brandon Black discusses his book Ego Free Leadership and ways to end the unconscious habits that can hijack your business. Brandon is a former CEO of Encore Capital Group and he shares his journey of transformation from an autocratic and argumentative executive to one who builds trust, collaboration and success. What are those habits? Why should "ego" be replaced with "we-go?" And how can you learn from the CEO's story?  Stay tuned after the interview for five action items and hear bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 108 - John Danner discusses the book Built For Growth and how your personality shapes your business success. What is your entrepreneur personality? How does it help or hinder your success? How can you understand and leverage your personality for better business results? John is a UC Berkeley and Princeton faculty member; best-selling author; popular speaker; trusted advisor to executives worldwide. Note: The book was released just today on Harvard Business Review Press and is already a #1 new release on Amazon. Stay tuned after the interview for three action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 106 - Edward Hess discusses The New Smart Machine Age and where humans fit into the convergence of business, technology and automation. Will smart machines and robots start taking our jobs? What can we do...us humans...to prepare for the inevitable transformation? Ed is a Professor of Business Administration and Batten Executive-in-Residence at the Darden Graduate School of Business at the University of Virginia. You’ve seen and heard him in places like WSJ Radio, CNBC, NPR, and Investor's Business Daily, among many others. Stay tuned after the interview for five action items and hear bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 105 - Chip Bell discusses his book Kaleidoscope and ways that companies can deliver innovative service. Everyone talks about the importance of delivering great service and ensuring a great customer experience…but how do you do it? What are the techniques that will really make a difference? And how do you know if we’re doing a good job or not? Stay tuned after the interview for five action items and hear bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 104 - Patty Alper discusses her book Teach To Work and how a mentor, a mentee, and a project can close the skills gap in America today. Patty says that college students entering the job market are not prepared with the skills needed in the marketplace. She explores the benefits of corporate mentoring, the aspects of a successful program, and how organizations and executives can make the most of the effort. Stay tuned after the interview for five action items.  Host, Kevin Craine   Everyday-MBA.com

Episode 103 - Mike Hoefflinger discusses his book Becoming Facebook and gives us the inside story of the birth and rise of Facebook. Over 1 billion people use Facebook every day. And it’s founding and success is one of the defining business success stories of our generation. But for the people who actually molded this great idea into a $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike  was one of those Facebook insiders and had a front-row seat to the company's growing pains, stumbles, and reinventions. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine   Everyday-MBA.com

Episode 102 - John Brubaker discusses his book Stadium Status and the business strategies used by stadium-filling country acts, sports teams and top brands to build their fan base and differentiate from the competition. John is the author The Coach Approach and Seeds of Success, which was recognized as the 2013 Business Book of the year at the Hollywood Book Festival and has been adapted into a screenplay for a major motion picture. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com  

Episode 101 - Tim Smith discusses his book Pricing Done Right and the pricing framework proven successful by the world's most profitable companies. Tim began his career as a research scientist in quantum mechanics before his pursuits led him to business, where his deep love of math and his orientation to capturing profitable customers came together in a rather unique way. He shares strategies for value-based pricing, implementation, and world-class sales execution. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com  

Episode 100 - Corey Kupfer discusses his book Authentic Negotiating and keys to true negotiating success. Corey has more than 30 years experience as a successful entrepreneur and attorney. He’s got a law degree from New York University and runs his own Manhattan-based law firm. Corey has negotiated hundreds of deals including big real estate, public offerings, leverage buyouts, and more. In 2011, he won both the General Corporate Law and Attorney of the Year awards at New York Enterprise Report’s Best Accountants and Attorneys for Growing Business Awards. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine

Episode 99 - Roberta Matuson discusses her book The Magnetic Leader and ways to attract and employees, customers and profits. Robert is known globally as “The Talent Maximizer" and has helped leaders in Fortune 500 companies like General Motors, New Balance, The Boston Beer Company achieve dramatic growth and market leadership through the maximization of their talent. She’s the author of Suddenly In Charge, which was a Washington Post Top 5 Business Book. Host, Kevin Craine   Everyday-MBA.com

Episode 98 - Lou Diamond discusses his book Master the Art of Connecting and ways to move beyond 'networking' and build more profitable, meaningful and lasting business relationships. Stay tuned after for three action items to take advantage of the ideas and advice in this interview, and hear bonus comments. Host Kevin Craine  Everyday-MBA.com