Rosenfeld Media

Sam McAfee is not a UX guy, which is why we’ve asked him to be one of our curators for Enterprise Experience 2019. This year’s program is designed to help UX leaders align, collaborate, and cooperate with peers from other functions in the enterprise—like engineering and product management, two areas Sam knows better than most. In this episode of the Rosenfeld Review, Sam shares his thoughts on the many forms leadership can take, how different types of people can all find their place on a larger team, and the way organizational structures affect the output of the people in them. A 20 year Silicon Valley veteran, Sam is the author of Startup Patterns, and helps companies build and scale new digital products, find and master product-market fit, and improve software development process and teamwork while scaling. More about Sam: – Startuppatterns.com Sam’s recent reads: –Team of Teams by Stanley A. McChrystal https://www.mcchrystalgroup.com/insights/teamofteams/ –Drive by Daniel Pink https://www.danpink.com/

Rich Mironov, author of The Art of Product Management, shares his experiences and advice around how product managers can approach the process of figuring out what an end user really wants, while managing a team of people with different perspectives on the same question. Rich is joining the curation team for this year’s Enterprise Experience Conference–read more about the new approach we’re taking this year: https://rosenfeldmedia.com/enterprise2019/updates/reaching-beyond-ux-sister-enterprise-silos/ Check out Rich’s book: The Art of Product Management: Lessons from a Silicon Valley Innovator https://www.mironov.com/book/ What Rich is reading now: Escaping the Build Trap by Melissa Perri https://melissaperri.com/book/

In this 100th episode of the Rosenfeld Review podcast, Lou talks with Whitney Quesenbery, co-author of two Rosenfeld Media books, about her work at Center for Civic Design. Hear about how Whitney works to improve federal voting standards at the procedural and product levels to make voting a part of everyday life. Learn more about Center for Civic Design: https://civicdesign.org/ Follow their Medium publication: https://medium.com/civic-designing

We see a trend in the work we do: the shift from looking at the micro level to more and more macro perspectives. With this in mind, Lou brings in Cornelius Rachieru, founder/co-curator of the Canux conference, and founder/managing partner of ampli2de, to discuss his work with "ecosystem mapping," a way to see how services and people relate to each other on a large scale. He discusses the move from mapping features to products to services and finally to ecosystems, and the methods he uses for creating an ecosystem map. Now we just have to wonder what the next level will be - universe mapping, perhaps? Follow Cornelius on Twitter: @Corneliux Learn more about Canux: www.canux.io Learn more about ampli2de: www.ampli2e.com Follow Rosenfeld Media on Twitter: www.rosenfeldmedia.com

How does biology affect UX design? Lou talks with Alëna Iouguina, Senior Lead of Systems Research at Shopify, about how understanding the way the human brain works is one of the best things you can do to bolster your user research. Follow Alëna Iouguina on Twitter: https://twitter.com/biologytodesign Joins us at the 2018 DesignOps Summit: https://designopssummit.com

How do you turn small design tweaks into waves of change? Lou chats with Hana Nagel, Lead UX Researcher at SAP, about how small, sustainable changes are the key to making lasting changes in your design organization. Hana’s Interesting Person: Rana Chakrabarti https://www.linkedin.com/in/ranachakrabarti/ Follow Hana Nagel on Twitter: https://twitter.com/Miss_Hanie Joins us at the 2018 DesignOps Summit: https://designopssummit.com

If you want to make sustainable change, you have to dive deeper into the organization. Leisa Reichelt, opening keynote speaker at #DesignOps Summit 2018, shares how she built and lead user research teams for the Australian and UK governments and how she’s continuing her work at Atlassian as Head of Research and Insights.

How do you build an enterprise design organization from the top down, and turn design thinking into design doing? Lou chats with Doug Powell, Design Principal and Program Director of Education & Activation at IBM, about the challenges of bringing design ideas to life within a global organization. He also gives a sneak peek of his upcoming keynote talk at the 2018 Design Ops Summit. Follow Doug Powell on Twitter: https://twitter.com/douglaspowell1 Joins us at the 2018 DesignOps Summit: https://designopssummit.com

What does sociology and the study of technology have to do with DesignOps? Everything! Lou sits down with Jacqui Frey, Director of Design Operations at MailChimp, to discuss her upcoming talk at the 2018 DesignOps Summit and why studying technology’s interconnectedness relates to all aspects of DesignOps. Reading recommendations from Jacqui: Essentialism: The Disciplined Pursuit of Less by Greg McKeown Joins us at the 2019 DesignOps Summit: https://designopssummit.com

How do you build an ontology? Lou talks with Carol Smith, about the challenges of developing an artificial intelligence ontology, and how information architects can and must play a role in technologies that use artificial intelligence. Follow Carol Smith on Twitter: https://twitter.com/carologic Reading recommendations: https://rosenfeldmedia.com/books/designing-agentive-technology/

Lou talks with Carl Smith, Owner at Bureau of Digital, about the challenges of curating the right content to make design and UX conferences successful for both the owners and the attendees. Connect with the Bureau of Digital’s community: https://bureauofdigital.com Follow Carl Smith on Twitter: https://twitter.com/carlsmith Join us at our second DesignOps Summit this November: https://rosenfeldmedia.com/designopssummit2018/

Engineers are very familiar with the term technical debt—but what about design debt? Lou talks with Audrey Crane, Partner at DesignMap, about why, if you’re always learning, design debt is a good and necessary thing. Follow Audrey Crane on Twitter: https://twitter.com/audcrane Joins us at the 2018 DesignOps Summit: https://rosenfeldmedia.com/designopssummit2018

How can startups employ good design practices from the beginning? Lou talks with Irene Au, Design Partner at Khosla Ventures, about her work with setting up companies with robust design practices, and why user research is an investment every company should make. Irene’s Reading Recommendation: https://www.subtraction.com/2018/04/02/in-defense-of-design-thinking-which-is-terrible/ Follow Irene Au on Twitter: https://twitter.com/ireneau Join us at our second DesignOps Summit this November: https://rosenfeldmedia.com/designopssummit2018/

What does it really take for an organization to embrace UX design as the foundation of creating products? Lou talks with UX guru and co-founder of the UX design school Center Centre Jared Spool about the paths organizations take to reach the UX tipping point. Follow Jared Spool on Twitter: https://twitter.com/jmspool Get your ticket for our virtual conference, The Business Case for Design: https://rosenfeldmedia.com/business-case-for-design/

Holistic design is a term being thrown around, but what does it really entail? Listen as Lou talks with Kerry Bodine, customer experience expert and founder of Kerry Bodine & Co. and author of Outside In, as they discuss how UX designers can benefit by using service design as a framework to create product and customer journeys. Follow Kerry Bodine on Twitter: https://twitter.com/kerrybodine Get your ticket for our virtual conference, The Business Case for Design: https://rosenfeldmedia.com/business-case-for-design/

Dave Malouf has worked with Rosenfeld Media to curate our EUX program, but did you know that he’s also active in the DesignOps movement? Lou sat down with Dave to talk about the emerging framework of DesignOps, and how it’s more than just design combined with operations. If you want to get in on the ground floor of defining DesignOps, join us at the next DesignOps Summit: http://www.designopssummit.com Follow Dave Malouf on Twitter: https://twitter.com/daveixd Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

What are the hidden side effects of the digital products and services you make? Author and design consultant Jorge Arango shares why it's important to create products as digital places. Hear how you can intentionally reframe your digital products to create with deeper intent and meaning for users–and society as a whole. Follow Jorge Arango on Twitter: https://twitter.com/jarango Buy a copy of Living in Information: Responsible Design for Digital Places: https://rfld.me/2rN8HCL

Pressure keeps mounting for designers to be more than just designers. What can you do if you find yourself serving as the intermediary between different departments? Dan Brown talks with Lou about his workshop Facilitation for Designers and shares the habits, behaviors, and techniques you can bring into your own practice. Sign-up for Dan’s workshop, Facilitation for Designers, at Enterprise UX 2018: https://rosenfeldmedia.com/eux2018/sessions/facilitation-for-designers/ Follow Dan Brown on Twitter: https://twitter.com/brownorama

As an organization and its products expand, so do the complexities of making sure that that there’s a consistent user experience. How do you accomplish that across multiple teams and locations? Lou talks with Nathan Curtis of EightShapes about his workshop at Enterprise UX 2018, Scalable Design Systems, and how having a design framework bridges the gap between teams and creates a cohesive customer experience. Follow Nathan Curtis on Twitter: https://twitter.com/nathanacurtis

What happens when you take apart the individual pieces that make up the design of your organization? And, more importantly, how do you make it better? That’s where Organizational Design comes into play. Lou chats with Adam Connor, VP of Organizational Design at Mad*Pow and author, about his upcoming workshop at Enterprise UX 2018, Transformation by Design. Transform your enterprise at Enterprise UX 2018: http://enterpriseux.net/ Follow Adam Connor on Twitter: https://twitter.com/adamconnor Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia