Ecommercefuel: Build, Launch And Grow A 6 Figure Plus Ecommerce Business | Ecommerce Fuel

Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time. Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry. You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes a

Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business. Sharoon's experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP. You can find show notes and more information by clicking here: https://bit.ly/40TRiqA Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes an

Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video.  Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels. You can find show notes and more information by clicking here: https://bit.ly/3XYWJmm Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Sub

If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level. Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term. You can find show notes

Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future. In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand. You can find show notes and more information by clicking here: https://bit.ly/3R0081y Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly. Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum. You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

This is part two of my discussion with Matthew Bertulli, co-founder and CEO of Pela, a company that produces eco-friendly products such as the Lomi food disposal device and the PelaCase phone case. In this episode, we are diving into all things business moats—including what they are—and talking about what makes a business really and truly defensible. Listen in as we take a deep dive into the areas of business that are often used to create a competitive advantage and explore the many different ways that businesses can protect their market share from competitors. You'll hear how to use software to your advantage psychologically, how to leverage word-of-mouth and community, and why it’s important to understand how humans make decisions when thinking about how to safeguard your market position. Matthew also shares some really interesting insights and tips from the trenches of building his own defensible businesses, so this is an episode you won’t want to miss! You can find show notes and more information by click

Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least! Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business. You can find show notes and more information by clicking here: https://bit.ly/3Qa9pDZ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCom

In this episode, we have an in-depth conversation with Jesse Pujji, a well-known entrepreneur and investor who has previously appeared on the show. Jesse is the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and most recently, the CEO and Founder of KahaniApp.com, a software company that enhances eCommerce store websites into engaging mobile experiences. Listen in as we dive into various topics in this episode, including how many people are on Jesse’s various teams, how he was able to get his time back, and what his leadership style is. We also talk about his experience working with an Executive Coach, the benefits he found from working with a coach, and how he balances work and family life. Finally, he shares details about KahaniApp.com and how it is changing the online shopping experience. You can find show notes and more information by clicking here: https://bit.ly/3YVqaH0 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new epis

What do you get when you combine TikTok with DTC and eCommerce? You may just get Dulma Altan, the founder of Makelane.com, creator, and commentator on all things DTC and eCommerce on TikTok. Dulma has been on the up-and-up in the eCommerce space, and I’m excited to chat with her about so many different things, including Silicon Valley, capitalism, community, and more. Listen in as she shares what it was like moving from Mongolia to the U.S., the lessons she learned from her first business, and what it was like working at Google. We also dive into TikTok and discuss how the platform has evolved as we come out of the pandemic, as well as what the future of short-form video looks like. To make things even more interesting, we also discuss a little bit about capitalism, what it’s like building a really amazing community, and the biggest roadblock for many women in the eCommerce and DTC space. You can find show notes and more information by clicking here: https://bit.ly/3uR0EVr Interested in our Private Community

It is the most wonderful time of the year! Not only is it a time to get together with friends and family and enjoy each other’s company, but it’s also the time of year when Bill D’Alessandro and I look back on our predictions from a year ago, see where we were massively off, and make even more predictions for the coming year. So get comfortable, grab your holiday favorite drink, and get ready to see how egregious our predictions were from last year, and speculate with us on what 2023 will bring. We’ll be talking about where we think the markets will be headed, what we expect to see from the labor market and domestic sourcing, and what’s up with Shopify in the coming year. We also share our AI-related predictions for the new year and chat about some really cool tools that may just change how we all run and manage our businesses. You can find show notes and more information by clicking here: https://bit.ly/3FsNgMf Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear ab

Do you know where your best customers are coming from? Sara Livingston is the Head of Customer Solutions at Rockerbox.com, and she joins the show today to geek out about all things traffic. From trends to new channels, we’re getting into all of it today and answering the question: how do you determine where you should be spending your marketing budget? Get ready to dip into the weeds as Sara shares where the traffic trends currently sit when it comes to where brands are spending their ad money, how marketing spend is changing on different platforms, and how budgets differ between large and small brands. We also get into attribution and discuss how to think about it, how to test new channels, and how to find out where your best customers are coming from—and get them to spend more. You can find show notes and more information by clicking here: https://bit.ly/3isEB4o Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  S

Dalia Rojas is the owner of Sixty61.com, an incredible brand and eCommerce store that carries custom sport bike parts and accessories. Dalia is also a newer member to the eCommerceFuel community, and she’s been an incredible member in the short time she’s been part of the community, so I wanted to get her on the podcast to learn more about her, what she’s up to in eCommerce, and her interesting journey to owning Sixty61.com. Listen in as Dalia shares how she first acquired the brand after coming from a background in tech, how that background has benefitted the business and growth, and how she has been able to leverage multiple platforms to sell her product. We also discuss the exclusive distributor agreement she has with an Italian exhaust company, how she went about securing that agreement, and whether it has lived up to the hype. If you’re interested in learning more about what it’s like selling on Amazon, eBay, and Walmart, or how to get into an exclusive distributor agreement in your industry, this is an

I was recently looking through the new members to the eCommerce Fuel community and there was one company that caught my eye: Mountain Gazette. Mike Rogge, founder and owner, joins me today to talk about his journey re-launching and breathing new life into the beautiful oversized magazine that celebrates all things mountain sports, adventure sports, and the outdoors. Listen in as Mike shares what it’s like to buy something from the past and revive it, how he is marketing the magazine, and how he has built a team of in-house and freelance contributors. We also discuss the economics of print media and content, and geek out about all things sports and the outdoors in general. Mike has a truly interesting story and has built something super cool, so this is an episode you won’t want to miss! You can find show notes and more information by clicking here: https://bit.ly/3EBEpYe Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-

If you’ve been out and about on a Sunday, you have probably come across the product created by today’s guest. Chris Ruder is the Founder of Spikeball.com and he has a really cool story about how he started the company and ran it as a side hustle for five years before taking it full-time and growing it to where it is today. Listen in as Chris shares what it was like raising the initial $100k he needed to launch the business from friends and family, why he never considered using third-party investors, and the lessons he learned mixing business and personal. We also dive into the marketing strategies that Chris has employed, why he has never relied on paid advertising, and how he has leveraged community, connection, and word of mouth to scale his business. You can find show notes and more information by clicking here: https://bit.ly/3tp0WlK Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How do you build a great routine in your life as an entrepreneur? Is it possible to have a schedule that allows you to have flexibility, get things done, see your family—and is also efficient so that you’re not working 80 hours a week? This episode is for all the hyper-efficiency and optimization geeks out there because I'm answering these questions and more. I’ve experimented with a lot of different methods and hacks over the years to get the most out of my day, and today I’m talking through the things I have tried. Listen in to hear what has worked to optimize my routine, what has not worked for me, and a quick and dirty overview of my current daily schedule. I also share why I almost always push back on phone call requests, what I’m doing to optimize efficiency in the long term, and why I make deep work blocks a priority to really dig into meaningful work every week. You can find show notes and more information by clicking here: https://bit.ly/3UJ2kv3 Interested in our Private Community for 7-Figure Store

Even a decade into eCommerce, I am still often amazed by the variety of things that people make a living from selling online. From high-end toilet seats to live chickens, it never ceases to blow my mind, and it’s so cool to see people build really niche, and really interesting, businesses. In today’s episode, I’m flying solo and diving into the nitty-gritty of our Charlotte event. I'll be sharing some of the more interesting and unique takeaways that came out of the event and giving you a flavor of what you can expect at a regional event. Listen in as I go over interesting takeaways from not only a tactical perspective, but also from a fun and personal perspective. You'll hear examples of amazing brand and customer experiences, what it was like walking through a FedEx facility (I highly recommend everyone do this at some point in their life), and one of the most popular facets of the event. You can find show notes and more information by clicking here: https://bit.ly/3Nt9y3K Interested in our Private Communit

What is the future of Amazon? That’s what we’re diving into today with Bill D’Alessandro of ElementsBrands.com. Bill is a repeat guest on the show and someone who has very different views on the current—and future—state of Amazon. Listen in as we debate whether Amazon is dying like some believe, whether brands should be leaving the platform for greener pastures, and Amazon’s biggest weakness. Whether you sell on Amazon or not, the behemoth is hard to ignore if you’re in eCommerce, so this is an episode you won’t want to miss! You can find show notes and more information by clicking here: https://bit.ly/3F8izgN Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

It’s been a tough few years for many eCommerce brands, and in this episode, we’re chatting with Brenden Marquardt, owner of LoriBeds.com, a brand of really beautiful murphy beds that are functional, affordable, and made in the U.S. Brenden has built an amazing business that has also faced a pretty challenging period, over the last six months in particular, and we’re diving into some of the challenges they’ve faced, as well as what they’ve done to weather the storm. Listen in as Brenden shares how the brand came to be, how raising prices led to a rebrand, and the importance of finding the right value proposition. We also get into the supply chain challenges that Brenden has faced, what he’s done to overcome them, and how a website redesign turned out to be a game-changer. You can find show notes and more information by clicking here: https://bit.ly/3TgFBWT Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe

We all know that great customer service is a cornerstone of any successful eCommerce business, but finding a truly great customer service hire is not always easy. Aaron Powell from BunchBikes.com joins me today to share how he was able to find and hire someone who is above and beyond your average run-of-the-mill team member and how that hire has revealed the true definition of what it means to be an “A-Player.” Listen in as Aaron discloses how he found his unicorn customer service hire, as well as how this hire has been a game-changer and pushed the business forward in unexpectedly positive ways. We also dive into some bike geekery and discuss the bike market, infrastructure building, and how Aaron has found a niche within a niche that has allowed him to build a really amazing business.  You can find show notes and more information by clicking here: https://bit.ly/3Mn6fuA Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round