Ahdb Cereals & Oilseeds

In a world that’s constantly competing with emerging food trends, diets and changing tastes – it becomes harder for farmers produce to rise above the noise and maintain the front and centre position, on the plate. The marketing and advertising people do their utmost and headlines, a few weeks ago shouted Porky Brits now fatter than pigs – a topic of a separate podcast – which supports the work being done and the latest research, showing the fat levels in certain cuts of pork have now dropped. LovePork is an AHDB marketing initiative fashioned to challenge consumer’s perceptions of pork – and in the latest results following the LovePork TV advert, 89% of consumers think Pork is now leaner and a healthier food choice. John Bates, speaks to AHDB’s Strategy Director for Pork - Angela Christison, Retail Insight Manager - Kim Malley and Marketing Lead - Carrie McDermid. They will take us through how they changed consumer perceptions and how the campaign generated £12.4m of additional spend. For further inf

In our latest episode, AHDB's KE Manager for Soft Fruit and Tree Fruit Scott Raffle sat down with Louise Sutherland - Chair of the Raspberry Breeding Consortium, Nicki Jennings - Raspberry Breeder at the James Hutton Institute and Jeff Layton, a Fruit Agronomist . They discussed each of their roles, the current state of play and how raspberry varieties may change in the future. To discover more about AHDB's role in assisting in raspberry-based research through our NIAB EMR Centre, visit https://ahdb.org.uk/farm-excellence/WETCentre. 

After losing the approval for Diquat in 2019 growers are looking for alternative solutions for desiccation. Gozai and Spotlight, straight or in combination, along with flailing have shown good results in the 2019 trials. Trials on desiccation will continue this year at our SPot farms.  In the first part of this episode we will discuss with Mike Shapland, Strategic Potato Farm host in the East region, about how they will tackle desiccation this year. In the second part Dr Mark Stalham will talk about the desiccation trials which took place last year and he will also offer an update on this year’s trials.   Guest speakers: Mike Shapland – Farm Manager, James Foskett Farms Dr. Mark Stalham – Head of NIAB CUF Links: https://ahdb.org.uk/potatoes https://ahdb.org.uk/farm-excellence/james-foskett-farms https://ahdb.org.uk/news/the-cost-of-desiccation-without-diquat

In this episode John Bates talks to Head of Market Specialists Chris Gooderham, and Duncan Wyatt, Lead Analyst, about the challenges faced by the beef, lamb, pork and dairy sectors in 2020 and what the future may hold. They discuss some of the winners and losers of the coronavirus pandemic, and touch on Brexit.   You can find more information on prices and consumer trends, both in the short- and long-term, on our Market Intelligence web pages or by reading the latest Agri-market outlook reports. If you’d like to sign up to receive our regular e-newsletters, visit: ahdb.org.uk/keeping-in-touch and if you’d like to give feedback on our podcasts, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.

In March 2020 Nicholas Saphir was appointed by the Secretary of State to follow Sir Peter Kendall and become the new chairman of AHDB. In this episode, John Bates questions AHDB's new chair, Nicholas Saphir on his future plans for the agriculture and horticulture industry. Bringing a strong set of new skills and experience, Nicholas shares the vision of where he wants AHDB to be in the upcoming years. Find out what the means for our industry, staff and allied stakeholders.  Learn more about Nicholas Saphir If you're interested in our upcoming work, visit: https://ahdb.org.uk/ Keep your eye peeled for our upcoming podcasts featuring Nicholas on AHDB's upcoming strategy and request for views

In this podcast, Katie Thorley, AHDB Beef & Lamb’s Knowledge Transfer manager talks to AHDB Beef & Lamb board member, Richard Sparey, about how he has successfully outwintered his stock, as well as advice and top tips on how you can do the same. Outwintering webinars Making a success of outwintering cattle Outwintering options for sheep

In this episode John Bates talks to AHDB Consumer Insight Analysts David Swales and Sarah Baker about the challenges faced by the agricultural sector in 2020 and what the future may hold for the industry.   You can find more information on prices and consumer trends on our Market Intelligence page or by reading the latest Agri Market Outlook report.   Feedback survey: We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.

In this special edition agri-market podcast, we invite the AHDB Market Intelligence team to review the results from the Spring Planting Variety Survey. This annual survey provides estimates for the planted area in Great Britain ahead of harvest this year. We look at the headline results from the years’ survey then analyse what this means for main arable crop sectors. Wheat We look at the regional figures on wheat planting and discuss the impact on production potential and markets. Barley To compensate for the challenges in winter cropping this season, many growers switched to spring barley. Thinking about exports, we discuss what this means for global trade. Oilseed rape The survey shows a much smaller planted area for oilseed rape this year. We breakdown the results by region and talk about the impact of a sub 1Mt crop on UK markets. 2020/21 outlook We round off the episode by discussing the outlook for the rest of the season, both at UK and global level. With thanks to:

‘Porky Brits now fatter than pigs’?   The Sunday Times published a front-page story written by science editor Jonathan Leake which read – While Britain’s have been getting heavier, pigs are no longer as fat. It may one day become a compliment to be told “You are as thin as a pig”    In this podcast John Bates addresses how and why the fat levels in UK pork have dropped as new research has revealed, in the first official testing for nearly 30 years. With the support of our AHDB specialists and PHE, we find out in-depth information on how this new change benefits our UK pork levy payers.  Speakers from AHDB:  Roz Reynolds | Head of Strategic Operations, Education and Nutrition  Lauren Dimmack | Animal Health & Welfare Scientist  Gareth Renowden | Senior Marketing Manager Related and useful links:  News article: Porky Brits now fatter than pigs New nutrient data reflects pig production changes Visit the AHDB for more information on our pork marketing campaigns 

In the first season without CIPC we are looking at alternative sprout suppressant solutions. In this episode we will discuss more about Maleic Hydrazide, including Sutton Bridge trials, instructions on how this chemical should be applied as well as costs of application.  Speakers: Jonathan Papworth- Potato grower in Cambridgeshire and AHDB Potatoes Board member   Adrian Briddon - AHDB Crop Storage Senior Scientist Andy Alexander - Independent Agronomist and Potato Specialist Useful links: https://ahdb.org.uk/knowledge-library/maleic-hydrazide-as-a-potato-sprout-suppressant https://ahdb.org.uk/storage-hub

In this podcast edition Nicola Renison, AHDB Beef & Lamb’s regional manager, from the North West, talks to livestock farmer and consultant, Tom Chapman, all about mob grazing, including how he’s found it to benefit his own farm business.

AHDB's soft & tree fruit specialist Scott Raffle recently sat down with some key staff at the Plum Demonstration Centre at NIAB EMR in Kent, of which AHDB are part funders. They discussed previous work done at the facilities and future projects going forward, providing an evaluation of the site's progress so far.

America represents a massive opportunity for Exports of British produced food. American shoppers love many of the things British farmers are proud of – the way animals are reared and cared for and how other foods such as cheese are produced. In this podcast, John Bates flips the coin and looks at the story of food from Britain being imported into the USA to see if that ‘special relationship’ could be putting money into British producers’ wallets. Dr Phil Hadley (AHDB's International Market Development Director) and Susana Morris (AHDB’s senior export manager for the Americas), give us an insight into how we work with some fascinating people across the world, to deliver British produce and increase demand.  Listen to our special guests from the USA, John Wilkes, our AHDB Adviser on US Agriculture policy and associated matters in Washington DC - He joins to share the story behind exporting British red meat, to the USA and why the Americans love our product!  Would you like to be part of the discussion and

In this edition of the Cereals and Oilseeds podcast, we invite breeders to share their tips on selecting varieties for this autumn.  Hear KWS UK Ltd, RAGT Seeds UK, Senova Ltd, Elsoms Seeds Ltd, Syngenta, Limagrain UK and DSV UK give tips on selecting winter wheat varieties and what things you should be considering.   We also hear from AHDB’s Knowledge Exchange Manager Michelle Nuttall on our upcoming Recommended List Ultimate Guide webinars comprising AHDB’s Arable Connections programme this summer.   Learn about the new Recommended List app from AHDB Communications Manager Jason Pole, allowing you to get the latest varieties data straight to you digital device.   With thanks to: Kirsty Richards – Knowledge Transfer Manager, KWS Ltd John Miles – Product Development Manager, KWS Ltd Tom Dummett - Cereal and OSR Product manager, RAGT Seeds UK Tom Yewbrey - Seed Sales Manager, Senova Ltd George Goodwin - Crop Manager, Elsoms Seeds Ltd Matthew Ball – Seed Technical Manager, Syngenta Ron Granger – Arable T

Brexit and the transition arrangements are a huge challenge for the British Government. In this episode, John Bates, AHDB Senior Media & PR Manager, speaks to Tania Gesto-Casas, an AHDB policy manager based in Brussels, and Sarah Baker, AHDB Strategic Insight Manager. In light of the negotiations advancing, we have reviewed the previous scenarios prepared for farm business managers and updated analysis of how a ‘no-deal’ Brexit will impact UK farmers, reflecting the recently-announced UK Global Tariffs (UKGT). This is available on our Brexit web page: ahdb.org.uk/brexit  For levy payers, the outcomes of discussions with the top players, including on the European Commission’s side, chief negotiator, Michel Barnier and Britain’s Prime Minister, Boris Johnson, are critical, as these will form the foundations of trading relationships for markets not only in Europe, but perhaps elsewhere in the world.    Useful Brexit resources Brexit Scenarios: an impact assessment Characteristics of top performing

Soil health underlies crop productivity. Understanding whole soil health can aid decisions which can benefit both productivity and animal health. In this episode Knowledge Exchange Manager Sarah Hurford talks to Strategic Dairy Farmer David Cotton from Bridge Farm and Mark Tripney from ISoils about the importance of good soil management and how to get the best from your land.   Follow Bridge Farm’s journey on their Farm Excellence page and learn more about soil management on our Grass & forage management page.   Feedback survey: We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.

In this podcast edition Emma Steele, AHDB Beef & Lamb’s regional manager talks to Strategic Farmer, Neil Brown, about what has happened on farm since his last discussion meeting in February and what his top tips are for a successful farming enterprise. Online Strategic Farm event How to start direct selling with Strategic Farms Dupath Farm and Chestnut Farm – Thursday 18 June – 7:30pm Find out more about our Strategic Farmers

In this episode we talk to Richard Laverick, who is the Chief Officer for Livestock Information. He updates us on the progress of the Livestock Information Programme (LIP) and the plans for the foreseeable future.  The Livestock Information Programme (LIP) will deliver a new multi-species livestock information, identification and tracking service known as the Livestock Information Service (LIS). It is being developed through an industry-government partnership and will bring world-leading livestock traceability to the UK. For more information, please visit https://ahdb.org.uk/LIP

AHDB's KE manager for protected edibles and mushrooms Nathalie Key managed to catch up with Adrian Fox of Fera Science to discuss all things tomato brown rugose fruit virus.  Access our tomato brown rugose fruit virus hub by visiting https://ahdb.org.uk/knowledge-library/tomato-brown-rugose-fruit-virus. There, you can find a range of information including common symptoms, the background of the virus, downloadable resources , videos and best practice guides.  For more of our horticulture-based podcasts, as well as our cross-sector efforts, visit https://ahdb.org.uk/podcast. 

Every household across the UK is being urged to #MilkYourMoments on social media as part of a £1 million joint-funded dairy campaign. In this episode John Bates talks Rebecca Miah who leads the marketing activity for AHDB Dairy and Paul Flannagan, AHDB Dairy’s strategy director, about the campaign and the reasoning behind it.  You can find more information about the Milk Your Moments campaign here and find support on issues raised by coronavirus on our Dairy Coronavirus webpage.   Feedback survey: We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.