Smart Millennial Business

When you're looking to get feedback on your new idea, don't bother asking your friends and family. It's time to find the low-noise channels where you can solicit feedback from your target audience one-on-one.

Marketers use buyer personas or "avatars" to identify the characteristics of the groups they're selling to. Typically, these profiles include vital statistics as well as information about the target's spending habits, subcultures, and pop culture.

It's time to get your ideas out and on to paper where you can start to organize and build off of your inspirations. Your job as a business owner is to solve problems for yourself and others— that way, when times get tough, you'll have a firm foundation to fall back on.

Only 44% of businesses survive their first four years of life, so it's vitally important to validate your idea before investing half a decade to find out if you'll be successful or not. Every decision you make is either towards or away from your goal, so exactly what is it that you're working towards anyway?

You're charged up on your newest idea and you're sure this is going to be the one that rockets you to the land of success. But wait, what's your plan for getting from here to there? Maybe your hobby or passion project isn't yet ready for the harsh realities of the public's judgement.

Whether you're trying to grow your Instagram page's presence or you're hoping to someday go into business for yourself, the life of an entrepreneur can be exciting— for all the right and wrong reasons. Today we'll show you what's involved in getting started, and what it takes to succeed.

Personality types are one thing, decision making styles are another. You feel like your friends are always pushing you to take risks, try new things, and go out on a limb, when you're completely fine just being content with what you have. No matter how hard a time they give you, you're going to do what's right, and that's the hallmark of the Follower type.

Personality types are one thing, decision making styles are another. What happens when every time you go to your boss with a decision, he always has his mind already made up? When you feel like there's not much you can do, it's possible he's a Controller. But you're not down and out yet.

Personality types are one thing, decision making styles are another. Think about the friend you have that is constantly challenging every idea and every person they meet. You can't out think them because they've spent hours researching every topic. You've probably got a skeptic on your hands.

Personality types are one thing, decision making styles are another. Today we'll introduce the Thinker style and show how they need every last detail before they're ready to pull the trigger. You'll want to come over-prepared for this type, especially if you want to convert them to your cause or sell them something.

Personality types are one thing, decision making styles are another. Today we'll introduce the Charismatic style and walk through how they respond well to education, responsibility, and risk, but ignore fear, self-absorption, and impulse when they make their decisions.

Biases are unconscious prejudices for or against things that our brains use to conserve energy throughout the day. As someone who is unplugged, it's important to learn and counteract everyday biases that could otherwise cloud your judgement.

Incentives can be powerful modifiers on a person's personality. While they may act rashly or excitedly in certain scenarios, you shouldn't be surprised when they clam up or shut down in others. We'll walk you through how to recognize and act on the incentives that drive you and those around you.

Having trouble understanding your wound up, stressed out friends? They'll spend two hours on something that takes minutes, and they never can seem to relax when it's time to actually let loose. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your effortlessly laid-back friends? Somehow, even though they don't seem to have a care in the world, things still appear to work out for them— most of the time. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your space-case, detached friends? Talking with them is like scrolling through your Twitter feed: a new topic every second. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your friends who love to live in the moment? They're not concerned with the future, the past, or whatever crazy theories you have about existence. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your hard charging friends? They're never late, they never sleep, and they always seem to be in a rush for whatever's next up on their schedule. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your imaginative friends? Their heads are always in the clouds, and it's completely normal for them to show up 10 minutes late… for everything. We'll help you decode their strange ways so that you can communicate more clearly.

Having trouble understanding your emotional friends? It's the way they wear their feelings on their sleeves, right? Or maybe it's how their mood can change on a dime. We'll help you decode their strange ways so that you can communicate more clearly.