The Agency Trailblazer Podcast - Love Your Agency - Wp Innovator

How do online web business generate leads through networking? Learn how we network as a web agency, both locally, through conferences and online. Networking to generate leads Where do we network? localconferencesonline What do you do at a networking meeting? make friendsask questionslearn about other businesslook for opportunities to refer others, to help others The 60 second pitch? What should we do? start with namecompany namewhat problem you solvewho you solve the problem fora sample storyfinish with name and company name reminder Get social... meet with other people in business socially and make friendsmake friends on facebook and be a part of their lives. You can make great friends which is what lifes all about! :) Networking online? groupsadd valuehave a laugh and make friendsenjoy some banterstart connecting with some of the people outside of the groupIve found great suppliers and clients online through this Network online with the WP Innovator: Let's practice. Meet is at the Facebook grou

Meet Marcus Couch Mega-Marketer (www.membershipcouch.com), Plugin Guru and co-host on the Wordpress Weekly Podcast (http://marcuscouch.com/podcasts/wordpress-weekly/). We discover his story and talk WordPress membership sites! SHOW NOTES: Take The Challenge: Take Marcus's theme challenge. Can you find a style and theme it? http://leejacksondev.com/landing/can-you-theme-it/ The point is not to copy a site, but to prove you can create something that looks like what the big companies pay mega bucks for! Result? You CAN compete! Lets do this! Takeaway: You CAN compete. Don't put yourself down, or assume you cannot bid along side bigger companies/agencies. Membership sites are a great way for agencies to generate extra ongoing income. Resources: WordPress Plugin A-Z: http://marcuscouch.com/podcasts/wppluginsa-z/ WordPress Weekly: http://marcuscouch.com/podcasts/wordpress-weekly/ The CampFire Podcast: http://marcuscouch.com/podcasts/campfire/   Connect With Marcus Couch: Website: www.marcuscouch.com

Meet Mark Asquith who has successfully launched a niche WordPress web business, providing web build platform to podcasters around the world! Yep, we've mentioned this idea a few times on the podcast, and here is a guy who has a success of it. Sit back, relax, enjoy the show, but then get back up afterwards and start planning your launch! :) Warning! The odd expletive sneaks it's way in. His accent though makes them musical! :D The Niche Platform: Here it is! Podcast Websites https://podcastwebsites.com/ They found an industry, defined the problems, and created a WordPress based solution. Boom! Inspiring to say the least. WordPress Plugins: Yoast (The old favourite): https://yoast.com/ Yep Mark, everyone says that! But we loved your description and back story! Plus he advises get a good backup plugin. Can't agree more! Connect With Mark: Podcast Websites: https://podcastwebsites.com/ PW's Twitter: https://twitter.com/PodcastWebsites Marks Twitter: https://twitter.com/MrAsquith His Podcast: http:/

Learn how Bryan Meszaros from OpenEyeGlobal dared to be different. He and his team have worked with huge global businesses including, Merlin Entertainments and even YouTube stars such as Jenna Marbles. Oh and throw in the odd global bank like Santander for good measure. Brilliant and fascinating story and I gotta be honest here, the Ghost Busters Experience blew my mind! Check Out The Ghost Busters Experience Here: Clickeyy Click: https://ghostbusters.madametussauds.com/ Fave Resources: Inc Magazine: http://www.inc.com/ Wired Magazine: http://www.wired.co.uk/magazine Fast Company: http://www.fastcompany.com/ WordPress Resources: Loves WordPress... if you dont have it yet: https://wordpress.org/ If you want to learn to develop with it: https://www.siteground.co.uk/tutorials/wordpress/wordpress_create_theme.htm Remember, with WordPress you don't need to just build websites! Plugin Tutorial: https://www.elegantthemes.com/blog/tips-tricks/how-to-create-a-wordpress-plugin Bryan's Deets: Website

Meet Lee Jackson! You may know him as the host of the WP Innovator Podcast, well the tables have turned its now his turn to answer the questions. Get to know Lee and how he got started Lee Jackson Ltd. Enjoy some epic information from the man himself and his lessons we can all learn from. Larissa. Before we crack on, be sure to check out our awesome plugin SociPress: http://socipress.com Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code.   SHOW NOTES: Action You Can Apply Today: Charge your client not based on time, but based on your expertise and experience. That is the value you are providing the client! And... Sell everyday. Resources: Entrepreneur on Fire - http://www.eofire.com/podcast-archive/ Secret List of Plugins: leejacksondev.com/secretlist Post Status: http://poststatus.com WP Tavern: https://wptavern.com/wordpress-weekly Brian Jackson: workup.com

Meet Mike from “Sell Your Service” and Devon Digital Design and Content Marketer at WP Elevation. He also fits in breathing, and eating somewhere along the way. Learn what a Marketing Funnel is, and relax as we draw marketing hacks out of Mike's mind. From social media tricks, to marketing funnels, this is a BEAUTIFUL episode for easy to action marketing tips! WordPress Plugin: Gravity Forms - http://www.gravityforms.com Mike loves this (like a lot.. kinda gets weird.. they should get a room) Advanced Custom Fields - http://www.advancedcustomfields.com/ Zapier - https://zapier.com/ This is not a WP Plugin but is part of the GENIUS solution Mike suggested for automating the re-share of blog content. Sage Wisdom: Become a "Bruce Lee" ninja of whatever tool(s) you use. Become really good at that tool rather than trying to keep replacing it with other shiny new objects. #Procrastination Connect with Mike: Twitter: https://twitter.com/mike_killen Sign up for his list: http://sellyourservice.co.uk -

Meet Bob Dunn WordPress Blogger and Podcaster! Bob is a Content creator focuses on all things WordPress (http://www.bobwp.com). Hear Bob unpack his story from a print agency, to WordPress web agency and beyond. This is a guy who knows how to shift, and keep at the cutting edge. On the Facebook Group, come over and share your WooCommerce stories and tips: http://leejacksondev.com/group Action You Can Apply Today: You have to adapt, keep changing and keep working, grab onto new ideas and have fun with ideas. Stay flexible and keep an open mind. Get out of the WordPress bubble, make sure you don’t lose touch beyond WordPress and you can develop connections through networking.  Resources: Do the Woo Podcast - https://bobwp.com/category/do-the-woo-podcast/ Woo themes - https://woothemes.com Woo camp - https://woocamp.com/ Bobs RSS feed - https://bobwp.com/bobwp-wordpress-blog/ Plugins: Woo commerce - https://www.woothemes.com/woocommerce/ Woo-commerce subscription - https://www.woothemes.com/pro

Meet Brian LEE Jackson from KeyCDN. Enjoy as he unpacks his top tips for speeding up WordPress, and these tips totally work because we have put them all to the test before making this podcast live! The podcast website is currently ZIPPING! Top 3 Speed Tips:  1. Get a CDN (Example: http://leejacksondev.com/keycdn)  2. Optimise Your Images (Example: https://optimus.io/en/)  3. Control where JS/CSS is called (Plugin: https://tomasz-dobrzynski.com/wordpress-gonzales)  Speed Up WordPress Blogs: Speed Up WordPress: https://www.keycdn.com/blog/speed-up-wordpress/?a=16553  Google Page Insights Advice:  https://www.keycdn.com/blog/google-pagespeed-insights-wordpress/?a=16553  Where to test page performance: Google Page Insights: https://developers.google.com/speed/pagespeed/insights/ KeyCDN Page Speed Tester: https://tools.keycdn.com/speed  Pingdom: https://tools.pingdom.com/  Speed Plugins For WordPress Disable Embeds: https://en-gb.wordpress.org/plugins/disable-embeds/  Disable Emoticons: http://www.hon

Today we meet Tim Paige of LeadPages fame. Listen as he unpacks his journey into business as a voice artist, and how he joined the LeadPages team. This episode is full of valuable nuggets, as well as hilarious voiceovers! Enjoy :) Action You Can Apply Today: Find ways to inject magic into your business and it will find its way back to you. Go the extra mile. Resources: Entrepreneur on Fire - http://www.eofire.com/podcast-archive/ Disney Institute - https://disneyinstitute.com/ Get into Comics Podcast - http://gettingintocomics.com/ Lead Pages Blog - http://www.leadpages.net/blog/ Digital Marketer Blog - http://www.digitalmarketer.com/blog/ Plugins: Pretty link- https://en-gb.wordpress.org/plugins/pretty-link/ Redirection - https://en-gb.wordpress.org/plugins/redirection/ Connect With Tim Paige: Website: http://podcast.leadpages.net/ Email: tim@thevoiceoftimpaige.com Conversion cast : http://podcast.leadpages.net/ Twitter : @TimThePaige --- OUR EVENT: Do you want to make real chan

In a new experimental format (we are working on the sound), Lee and Larissa discuss the common questions around Visual Builders for WordPress, including how to avoid the site being butchered by happy go lucky content editors! We will cover: Why should I implement a visual builder for my site?Am I not doing myself out of a job?Are visual builders cheating?What visual builder should I be looking at?How do I stop the client ruining the website?How do we keep the client on brand? Recommended Plugins: Beaver Builder: http://leejacksondev.com/beaverbuilder Beaver Tunnels: http://leejacksondev.com/beavertunnels Beaver Lodge: http://leejacksondev.com/beaverlodge Facebook Be sure to join the conversation over on facebook: http://leejacksondev.com/group Till next time! :) --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends i

Prepare to have a blast with Brandom M Lewin, THE online marketer who makes things really really really, breathe, really easy. He comes from a web agency background having worked with multiple agencies, and he excels in marketing. Come join us on his journey and learn 3 great upsells you can use in your agency today.   If you are not part of our Facebook group, come join over 80 web designers, and agencies who are all sharing great information and helping one another out. http://leejacksondev.com/group. One recent conversation saw people sharing contract templates so that folks would be better protected for future projects... AWESOME. SHOW NOTES: Action You Can Apply Today:   Whether you have a product or a service, or are launching. Do the research. Get into the heads of your customers. Hotjar Review: Brandon's EPIC blog about Hotjar: http://brandonmlewin.com/hotjar-review-tutorial/ Resources: Conversion XL: http://conversionxl.com/ CoSchedule: http://coschedule.com/blog/ Smart Blogger: http

Welcome Chris Badgett! He is a co-owner of Codebox (http://gocodebox.com/) the team behind the Lifter LMS plugin for WordPress. Learn how he got started as a freelancer and grew a large team to form the Codebox agency. Be blown away on the story of Lifter LMS, and their strategy to shake up the market!   Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code. Action You Can Apply Today: Just keep going and focus on incremental improvement. We often overestimate what we can do in a day, but underestimate what we can do in a year. Resources: Lifter LMS Demo: demo.lifterlms.com Chris Lema blog: https://chrislema.com/blog/ Office hours FM Podcast: http://officehours.fm/ Plugins: Events Calendar Pro: https://theeventscalendar.com/product/wordpress-events-calendar-pro/ Beaver Buil

We have an incredible episode today with Cheryl Tan. Cheryl Tan is a journalist turned entrepreneur. She helps business owners get the media attention they want. She specialises in getting business media coverage in all multiple channels including social media, radio, television and more. She also host Hampton Roads Business Weekly, which airs Sunday mornings at 9 on WVEC. And she is the host the STANDOUT with Cheryl Tan podcast In this episode, she shares amazing insights into how to maximise your businesses publicity. 5 mistakes people fall into when promoting themselves: 1. Sending mass press releases - take the time to figure out your outlets that care about your news and target them. 2. You try to sell something - don’t sell your product sell yourself  3. You are not thinking of your audience at all - find someone to share your tips and story ideas that are interested as an audience. 4. Don’t use your business to share trends,  5. Don’t just send one press release and stop, know when to conti

In this episode Lee unpacks 12 areas of WordPress security to help you with your installations. Ranging from plugins, services and best practices, sit back, relax and enjoy. If you want the full notes with links, then head on over to: http://leejacksondev.com/securitydownload Don't forget to come catch up with us at the WP Innovator Facebook Group: http://leejacksondev.com/group Keep Innovating :) --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

We have an awesome episode today with Heather Havenwood. Heather is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.   Today he shares fascinating insights into how to grow your business, through the sales process. She likens the process of designing and building a website to the tried and tested real estate market. The parallels are mind blowing, the knowledge immense! Lets do this! You can’t teach and sell. Teachers "suck" at selling. Why? They are teaching the how, loosing the person listening, and failing to communicate the results.  Sharing is selling. Share the vision, the results your client can expect, that they can get excited about and buy into. Share the plan, the top level of what actions you will take without going super tech.

We have an incredible episode today with a marvellous content creator and animator. Meet Mike Doyle CEO of Drive80. He shares fascinating insights into how he launched and how to set up ad campaigns and valuable titbits that can benefit your business with animation and educating his clients. Don't forget to come talk to everyone at the Facebook group: http://leejacksondev.com/group  Push the boundaries, make yourself stand out. Niche down to your target audience, learn all the variables and be open to accepting advice. Target to your clients needs. Start sharing, a free service to open yourself up to responses from the value you are providing. Givers gain, offer some extreme value. Action You Can Apply Today: Know exactly who your target market is. Create a product that attracts that specific demographic so that they will converse together and talk about your product. It all comes down to your message. Who your helping and how you help them. Resources: Check out the animations they create: http

We have an awesome episode today with Dennis Brown an author, serial entrepreneur, full time Linkedin Specialists! Meet Dennis Brown from Linked Academy.  He shares fascinating insights into how he developed his Linkedin lead generating system, and how to optimise your profile.   Let's connect on the WP Innovator Facebook Group over on: http://leejacksondev.com/group Core takeaways: Pitch yourself, differentiate yourself. Don’t be the typical salesman and force your ideas on a potential client. Don’t treat your Linkedin profile as a resume, instead position yourself as a resource, an expert, an authority. Lead with value and solutions, and it will position you as the go to guy/gal people will turn to. Post updates that are specific to your target audience, share relevant content consistently and you will create a familiarity to your network. Action You Can Apply Today: Get out of your comfort zone. Market yourself on various platforms. Convert your digital connections offline so you can build a

Today we unpack all the tools we use to run our Web Agency. From how we manage leads and opportunities, through to how we deliver our services. Grab the full list here: http://leejacksondev.com/landing/episode-20-download/ The tools are categorised into:   Sales Administration/Communication Project Management Delivery Sharing: If you would like to share your own tools with the community or ask questions, why not get involved in the WP Innovator Facebook group: http://leejacksondev.com/group Remember, grab the full list here: http://leejacksondev.com/landing/episode-20-download/   --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. ---  See acast.com/privacy for privacy and opt-out information.

The fascinating story of a cop, turned author, turned full time web designer! Meet Adam Davis from Enlivify Total Solutions. He runs a web agency in sunny Alabama. I loved listening to Adam's story and outside of the podcast, I've grown to really enjoy the content he shares, his personality and his wonderful family pictures he regularly shares. A true gentleman! Come join us at the WP Innovator Facebook Group on: http://leejacksondev.com/group Biggest challenge: Over committing and on-boarding queue. (Been there, wore that t-shirt... am I right?) Unique Selling Point: Monitors to ensure an agreed percentage revenue increase as a result of the web solutions provided. Action You Can Apply Today: Bookend your day Sit down at the end of the day and ask the following: _ What did I accomplish today _ What did I not accomplish today _ Why did I not accomplish it _ What could I have accomplished Then write out 6 things you want to accomplish the next day. Take the time to slow down mentally and get organ

Meet Barry from Happy Porch. He focuses on turning what was pain, into success..... A lot of web designers and agencies are often wondering how they could evolve retainers. Check out this episode where Barry unpacks awesome advice for creating retainer packages. Come join us at the WP Innovator Facebook Group on: http://leejacksondev.com/group Action You Can Apply Today: Look at your team. Separate the core services you do, and the value add services. Consciously separate those out. See if you can get rid of some (the non profitable/time draining), or see if you can break them down into easier packages to manage client expectations. WordPress Plugins:  White Label CMS: https://en-gb.wordpress.org/plugins/white-label-cms/  Video User Manuals: http://www.videousermanuals.com/ Resources:  Phillip Morgan - Positioning: https://philipmorganconsulting.com/  Brennan Dunn - Double your freelancing: http://doubleyourfreelancing.com/ Connect With Barry: Email: hello@happyporch.com Website: http://