Art Of The Float

In a special interview with Andy Zaremba, creator of the #WhyWeFloat campaign, Andy shares why he started floating, the role that floating has played in his own personal journey, and how that led him to open Float House. We hear how his innovative marketing strategies from the beginning of Float House have led him to the #WhyWeFloat campaign. With the increasing press surrounding floating, he discusses how important it is that we take ownership of how floating is marketed to the general public. How do you structure float memberships within your center? Dylan, Lance, and Amy share what they have done in the past, what they do now, and why they’ve made changes to meet the needs of customers. Our hosts also tell us how they handle expiration dates and whether or not they use them. Finally, are deals like Groupon and Living Social helping or hurting our industry? Floataway www.floataway.com (sponsor) Andy Zaremba, andy@floathouse.ca Float House www.floathouse.ca WhyWeFloat www.whywefloat.com Reach out to us! Leav

This week in float news, Lance shares the exciting work that the Canadian Float Collective is doing to get floating covered by health insurance in Canada. Our hosts weigh in on what they thought of the Dr. Oz feature on float tanks and question whether floating is being portrayed as trendy. 111 Days of Floating is a project being done by Dustin Erickson of Float Space. Our hosts highlight this and other examples of people who have benefited from frequent floating over time. Dylan announces a new addition coming to the Float Shoppe and how he and Sandra are once again planning for construction and soundproofing. Dylan, Lance, and Amy each share how they began to educate and organize themselves in the early stages of planning their float centers, from solidifying a vision to learning about health regulations. With health regulations being so different in each of their cities, they discuss the pros and cons of each. Links: Canadian Floating Collective - www.canadianfloatcollective.com Dr. Oz video link: www.yout

In this, the pilot episode of the Art of Floating podcast, we meet our hosts as they cement their mission for a podcast designed specifically for floatrepeneurs. Dylan, Lance, and Amy catch us up to speed by taking us back to what they were doing before having ever heard about floating and, from float influences to guys' basements, from big ideas to business plans, let us in on how and why they became float center owners. Feel free to leave us a VM by clicking on the gold bar on the left side of www.TheArtofFloating.com Episode references: Dylan @artfulfloating Lance @thefloatshack Amy @floatnashville aofstartup

Dylan introduces the Art of Floating Podcast and describes its purpose (to help float centers start and grow). We also hear clips from upcoming interviews. First Mike Zaremba describes the #WhyWeFloat Campaign, followed by Colleen Wohlrab of the Laureate Institute for Brain Research.