Online Marketing & Communications Podcast

Recorded May 8, 2017 in the Dog House Studio, Stockholm, Sweden I talk to  Genecia Alluora Luo, co-founder at Soul Rich Woman, a platform that provides women entrepreneurs in Asia with the support, tools and knowledge to run their own business, through business coaching and courses. Genecia Alluora Luo founded Soul Rich Woman, a platform that aims to empower and connect women entrepreneurs in Asia. Genecia is a former Miss Singapore-International 2006 who is now a business coach in Asia. Soul Rich Woman employs an holistic business model designed to help and empower women – whether an aspiring entrepreneur or someone who already runs a business – to put the right processes and strategies into place to get their business going and connect them to one another through its experience-rich community. What first started as a mission aimed to help Singaporean women entrepreneurs has now expanded across Asian. In the show Genecia shares her humble beginnings when she first started as a young entre

Episode 196 Recorded April 24, 2017 in the Dog House Studio, Stockholm, Sweden    What do you do if you're not increasing the number of sales or leads that you need to stay in or grow your business ?  This is something we talk to clients about very often and typically small-to-medium sized businesses.  A lot of it comes down to solo entrepreneurs bootstrapping their business, not having the resources to put into their marketing alongside doing the job they love; for bigger teams, it can often come down to the marketer(s) on the team just not having a big enough range of skills to cope. The industry is changing so much at the moment it's getting harder and harder to keep up.  In this episode, I offer a practical approach to moving things forward.  www.moondogmarketing.com/contact @jonbuscall on Twitter    

Released April 9, 2017 This week's episode of the show is recorded on the road from my house in the south of France. I don't have the usual studio set-up with me so this episode was recorded with a duvet over my head. Seriously!  So apologies for the sound quality. I've done my best. And apologies for not having access to my usual sound files. I hope the rest of the content hits the spot! On the show I give a very frank insight into how people try (and fail) to get onto the podcast by completely misjudging the way to approach me. Having talked to other podcasters about being approached by prospective guests, I see that I am not the only one to react like this.  Ultimately, if you're going to get invited onto the show, take time to get to know the host of the show. Don't rush to invite yourself on. By engaging and being truly social, interacting with a marketer's content, you'll get noticed.    An interview with Allen O'Donoghue. If you want to know more about me and my personal j

Episode 194 Recorded March 24, 2017 at the Dog House Studio, Stockholm.  www.moondogmarketing.com Feedback: @jonbuscall OR moondogmarketing.com/contact I interviewed Payman Taei, founder of Visme.com, for this week's show.  Visme is a fantastic online tool that enables you to create professional presentations and infographics online.  It's the kind of tool that will really help bootstrappers and small businesses alike because there are thousands of templates and graphics to get you started. Visuals are incredibly important in the current phase of digital marketing and it's important any business can compete. Tools like Visme level the playing field, giving teams without regular access to professional designer, a chance to easily create high quality graphic materials. Once you've some branding  and templates in place, perhaps with the help of a professional team, you can then start to create graphics on the fly.  Payman gives an insight into the platform and how businesses can get

Recorded March 17, 2017 in the Dog House Studio Episode 193 On this week's show I talk about a bunch of writing tools that I've been working with lately:    GatherContent Airstory Byword Google Docs and Scrivener   I also look at some fascinating email marketing data over on Conversion XL   Finally, check out Blogvault if you need to keep reliable back-ups of your wordpress site. Blogvault is also great for transferring sites between domains, such as a dev site and live site.     

Recorded March 2, 2017 at the Dog House Studio, Stockholm, Sweden Episode 192   This week I talk through a major muck-up I made with ActiveCampaign and Contactually.  If that's too much for you, jump to approx 14 minutes where I share my thoughts on a study which examines how millennials are using digital media.  Following that, I go on to talk about a landing page campaign we're kicking off, testing how we can productivize our services. Does that convert better than just promoting our services through our regular website.  For feedback and comments, please contact @jonbuscall on Twitter or via the contact form at moondogmarketing.com/contact        

This week's episode is a response to a listener question. Geoff Moller from geoffmoller.com got in touch asking about how some businesses are now looking to get immediate ROI. Is this possible ? Even feasible ?  I share my thoughts !  Recorded: February 16, 2017 Episode 191 Recorded in the Dog House Studio, Stockholm, Sweden.    www.moondogmarketing.com    

As a follow up to last week's episode, I talk to Martin Gagnon about the best way to use LinkedIn to generate sales.  Martin is a creative marketing professional counting with over 20 years in marketing and sales in the telecommunication industry. Passionate about B2B content marketing strategy and social selling, he guests the show to talk about one of the platforms I personally struggle most with. Full show notes: www.moondogmarketing.com/190  Feedback: @jonbuscall

Recorded January 27, 2017 in the Dog House Studio, Stockholm, Sweden.    I'm on a rant today after a company used what looked like a bonafide contact request on LinkedIn to set up a cold call to try and sell me something. I was not amused by their tactic or the fact they hadn't ready my profile.  After I calm down I talk about using Google Analytics for split-testing the effectiveness of your landing pages.  Finally, I look at how businesses need to take steps to not fall foul of the shoal of goldfish encircling the web these days.  For show notes, please visit www.moondogmarketing.com/189 Connect with me on Twitter: @jonbuscall

Recorded January 19, 2017 Episode #188   I was in Iceland last week and the way every aspect of the country's tourist industry brands itself is amazing. It's all strategically aligned, or so it seems. Right from the moment you step onto your Icelandair flight, order your inflight meal or wander through Keflavik airport.  All this, plus my thoughts on Content marketing in 2017 as well as a nifty Fujifilm X-t10 camera.    It's good to be back !  For more, please visit www.moondogmarketing.com/188

With the start of the new year, marketers will be facing new challenges. As a kick-off, step away from your data, analytics, existing marketing plans and deadlines and spend 20–30 minutes answering one simple question: what will you do between now and the end of the first quarter of the year to strengthen your relationship with your existing customers or community? Don't forget the re-purchase phaseIn B2B, it typically takes 6-8 points of contact to generate a meaningful lead. But so often marketing and sales focuses on moving the prospect beyond the interest phase of the buyer journey to the purchase phase that existing customers get pushed to the side of our thoughts.   Just because a client chose to hire you or buy from you last year, it doesn't mean they aren't open to the tantalising benefits and offers from your competitors. So it's vital you make sure that customers feel that you can continue to address their needs and wants, provide solut

Recorded December 23, 2016 Episode 186 I'm going to rebrand the podcast in January 2017. It will no longer be Online Marketing & Communications but The Moondog Marketing Podcast.  I talk through my reasons on the show and go on to give an insight into some of the things to take into consideration when rebranding.  This can apply to a podcast, website or your entire brand.  As well as rebranding, I also talk about my tip for the app of 2017: Airstory.  It's currently in Beta but looks like it could become my go-to writing tool next year. A cross between an outliner, a notebook and Google Docs, it's an interesting application. Check it out here.  Discover more about Moondog Comments ? @jonbuscall

It's imperative that your website is secure. If it gets hacked you run the risk of an immense amount of hassle (and cost) to get it back up again.  This week's episode is the story of what happens when things go wrong and what you should be doing to ensure you're protecting your website.  Also on the show, why you should be investing in quality images as part of your social media budget. Grabbing your audience's attention with professional photographs on your social streams can help you not only get seen by new potential customers but encourage existing customers to talk about your brand.    For show notes, visit www.moondogmarketing.com/185

Here at Moondog we've been working with ActiveCampaign and Contactually this year. ActiveCampaign is excellent for email marketing and automation, but doesn't live up to it's billing as a fully-fledged CRM.  To that end, we added Contactually to the mix and have been very, very happy with the results.  This episode won't tell you everything you need to know about automation, CRM and email marketing but it will give you an insight into where we are at and what we're doing with some of the most affordable and dynamic tools out there.  Recorded in the Dog House Studio, Stockholm, Sweden on December 8, 2016.    For more, please visit: Moondogmarketing.com

This episode is very much based on a newsletter I sent out last week to our list. www.moondogmarketing.com/newsletter (subscribe!!) I sat up late following up on a conversation thinking about the challenges businesses are facing now as 2016 draws to a close.  On the show I talk about the need for even small businesses and entrepreneurs to start to plan for investing more of their budget into marketing. The attention economy is so competitive now that unless you really invest – in outsourcing, in-house or your own bootstrapped time – you'll be in trouble.  For show notes please visit www.moondogmarketing.com/183   Thanks to Ben Adam-Smith, Josh Turner and Andy White who all contributed, in some small way to this week's show. 

Rachel Parker is a fantastic marketer, thought-leader, podcaster and allround go-to person on the web for all things marketing.  I invited her on the show to share with you some ideas, tips and tricks from her new book, The Content Marketing Coach - Everything you need to get in the game...and win.  It's the kind of book you should definitely be reading if you're new to content marketing or looking to make your work more effective.  All the links to the book and Rachel in the show notes over at moondogmarketing.com/182   Episode #182 Released November 14, 2016

This is very much a podcast that is about my process. My marketing process. Or rather what happens when doing business gets in the way of marketing your business.  As a marketing agency we spend all day marketing other businesses. And I like to think that we're very good at it. Well, that's what brings the money in.  But it's also imperative for an agency like ours to keep creating content to market ourselves. In this show I talk about how business challenges and developing client projects have taken arguably too much place, getting in the way of our own commitment to marketing. Ironic, then, that we're a marketing agency.  It's very much a heartfelt bit of sharing in the hope that I make us more accountable to ourselves (and community) but also to show you how we as a marketing agency need to identify our own mistakes.  I hope  it gives you something to help your business!  

It's not easy to juggle running a business with marketing a business. On this week's show, Peter Billingham shares how he handles just this, giving an insight into the processes and systems he uses to make his businesses thrive. Discover more about Peter and access the full show notes over at Moondogmarketing.com/180

On September 22, Jenn, Ville and I from Team Moondog attended Conversion Jam here in Stockholm. This year's conference brought together some highly regarded conversion and UX specialists. The all-day conference was definitely worth attending as we came away thinking more about personalisation, user-experience, data-tracking and analytics.  In this episode of the show I reflect on the ideas of four of the speakers: Bryan Eisenburg, Karl Gilis, Linda Bustos and Brian Dean.  --- In other news, I was recently invited on the Content Marketing Podcast by Rachel Parker from Resonance, a content marketing agency operating out of Texas. I talk about the ideas behind our recent ebook The Essential Guide to Marketing a School Online.  Check out the interview and discover more about Rachel here: http://bit.ly/2dsy2vN   For show notes, please visit: https://moondogmarketing.com/179    

Episode 178. Recorded September 16, 2016 in the Dog House Studio, Sweden.  This week's show follows on from our decision at Moondog to delete last week's podcast and the blog that went along with it.  In all the time I've been podcasting I've never deleted a show: until now.  All the links and backstory are at www.moondogmarketing.com/178