Online Marketing & Communications Podcast

Episode #176. Show notes available over at Moondog Marketing I try to share with you some of the background, strategies and thoughts that  have gone into the ebook campaign we're currently running at Moondog.  This follows on from the audio copy of The Essential Guide to Marketing a School Online that I put out to subscribers of the show last week.  I am all for giving you guys actionable insights into the way we work at Moondog; what's more, I hope that in following our journey you can start to implement the things that work into your own business and marketing.  The show also includes some feedback from our friend Josh Turner, over at JT Public Relations on episode 174, which was all about B2B and social storytelling.  As always, if you have feedback please reach out to me via the contact form on our website or on Twitter. Recorded in the Dog House Studio, Stockholm

Released August 21, 2016 This is the audio version to accompany an ebook we recently published.  To download the ebook, go to: http://moondogmarketing.com/schoolebook Although the focus of the book is schools looking to improve their marketing, it's shared with the Online Marketing & Communications podcast as an "extra" because the strategy discussed in the book is transferable to other businesses.  I hope by sharing this with you that it gives you an illustration of how you put together a strategic marketing campaign that connects with your buyer, lead or prospect at every stage of the sales funnel.    Very best wishes, Jon Connect with me on Twitter Visit Moondog Marketing

It's just me on the show this week. No guests, no discussion. But I wanted to share with you my thoughts on creating buyer personas – those semi-fictional, ideal customer profile documents we work with to help us target our marketing materials.  The inspiration for the pod was the recent site refresh that we've done over at Moondogmarketing.com We're looking to resonate with a slightly different kind of customer. And the first step towards that is working through our buyer personas, branding and website.  Full show notes available at Moondogmarketing.com/175 a day after release of this pod. It's very late and I want to get some sleep, you see. So I'll get up and write the show notes proper in the morning. And, YES, that's Saturday morning.  Very best wishes, Jon August 19, 2016

Ben Kolp from Orcasocial comes onto the podcast to talk about the use of social media in B2B. Ben is an experienced consultant working out of Spain, helping companies around the world design and implement social media strategies.  This is episode 174 after a summer hiatus. It's good to be back behind the mic and I look forward to podcasting over the autumn.  If you have any comments on the show please reach out to me on Twitter @jonbuscall You'll find links to everything mentioned in the show over at Moondog Marketing 174

Released June 11, 2016 Episode 173   Serial entrepreneur Matt Giovansici guests the podcast this week after I stumbled upon some of the creative ways he's been marketing his business. From the best email sign-up page to a cheeky "invite me on your podcast" video, Matt's generating a lot of innovative, creative content.  I talked to Matt about whether B2B companies, perhaps the last bastion of dreary marketing, can embrace the creative spirit he's channeling.  Find out more about Matt at www.moneylab.co/dingle

Released May 27, 2016 Episode 172 PR consultant Josh Turner from www.JTPublicrelastions.com comes back for another chat about introducing PR into the marketing & communications mix.  Josh shares some useful insights into when businesses should start doing PR, what needs to be in place as well as the PR materials you'll need to make your PR activities have more impact.  For more visit: www.moondogmarketing.com/172 and don't forget to signup to the newsletter: www.moondogmarketing.com/newsletter  

Released May 20, 2016 In this show I look at link shortener Sniply http://snip.ly which adds call-to-actions to shared links. I then go on to discuss how to get the most out of Pinterest as part of your digital marketing strategy.  Discover more over at www.moondogmarketing.com/171 Feedback:  Twitter: @jonbuscall moondogmarketing.com/contact

Episode 170 Released May 6, 2016 I often get approached by companies wanting to pimp their latest product. Nine times out of ten I pass politely; however, this spring Jennifer Blackburn from ARPR got in touch to ask me if I was interested in talking to Nate Kristy from Automational.  Automational is an all-in-one CRM and marketing automation solution.  I had a look at it and decided it might be of interest to you guys as many of you ask us here at Moondog about upgrading their existing email marketing solutions like Aweber and MailChimp to include things like lead scoring and CRM.  As a disclosure, Moondog is not using Automational although we have an account for evaluation purposes and this show is not meant to promote Automational other than flag it as a possible tool for your business.  Regular listeners of the show know I will talk about marketing tools from time to time. This is one of those times.  Comments ? Feedback ? Reach out me at https://twitter.com/jonbusca

Following on from the episode on Twitter, this week's show looks at LinkedIn and the role it plays as part of your marketing efforts.  On the show I discuss some of the things we've learned helping clients build their reputation, increase sales and even recruit new staff.  For more, visit www.moondogmarketing.com