Online Marketing & Communications Podcast

With the start of the new year, marketers will be facing new challenges. As a kick-off, step away from your data, analytics, existing marketing plans and deadlines and spend 20–30 minutes answering one simple question: what will you do between now and the end of the first quarter of the year to strengthen your relationship with your existing customers or community? Don't forget the re-purchase phaseIn B2B, it typically takes 6-8 points of contact to generate a meaningful lead. But so often marketing and sales focuses on moving the prospect beyond the interest phase of the buyer journey to the purchase phase that existing customers get pushed to the side of our thoughts.   Just because a client chose to hire you or buy from you last year, it doesn't mean they aren't open to the tantalising benefits and offers from your competitors. So it's vital you make sure that customers feel that you can continue to address their needs and wants, provide solut