Online Marketing & Communications Podcast

Recorded January 27, 2017 in the Dog House Studio, Stockholm, Sweden.    I'm on a rant today after a company used what looked like a bonafide contact request on LinkedIn to set up a cold call to try and sell me something. I was not amused by their tactic or the fact they hadn't ready my profile.  After I calm down I talk about using Google Analytics for split-testing the effectiveness of your landing pages.  Finally, I look at how businesses need to take steps to not fall foul of the shoal of goldfish encircling the web these days.  For show notes, please visit www.moondogmarketing.com/189 Connect with me on Twitter: @jonbuscall