Blogging Your Passion Podcast

Send us a textUnleashing Your Business Potential: Finding Your Killer Topic IdeaWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.00:00 Welcome to the Market Show00:05 Introduction to 'Validate Your Offer'00:30 Exclusive Offer for Podcast Listeners01:13 Chapter Four: Finding Your Killer Topic Idea01:18 The

Send us a textValidation Offers: Test Your Idea Before Going All InWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs.00:00

Send us a textValidate Your Offer: Keys to Business SuccessWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Spec

Send us a textValidating Your Business Idea: The Rapid Validation Product FrameworkWant a physical copy of the book?https://platformgrowthbooks.comIn this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.00:00 Welcome to the Market: Introduction and Goals00:08 Introducing the Book Series and Platform Growth

Send us a textChapter 21. Your Referral Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.00:00 Introduction00:50 Chapter 21. Day 21. Your referral traffic launch plan03:40 Four steps to recruit your launch team06:49 Day 21 Exercise07:28 Day 21 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 20. Your Social Media Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comJoin host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building a loyal audience.00:00 Introduction00:44 Chapter 20 Overview03:07 Five-Day Story Launch Strategy03:36 Day 1: The External Problem Post04:01 Day 2: The Internal Problem Post04:22 Day 3: The Promise Post04:46 Day 4: The Path Post05:12 Day 5: The Pitch Post05:54 Day 20 Exercise07:15 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 19. Do a Potential Audience AuditWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.00:00 Welcome and Introduction00:44 Chapter 19 Overview02:19 Why Assuming You Have No Audience is Flawed03:16 How to Conduct a Potential Audience Audit03:31 Step 1: Identify Your Pockets of Online Influence05:28 Step 2: Identify Ways to Engage Your Existing Connections06:06 Step 3: Tally Up Your Total Potential Audience Reach07:07 Day 19 Exercise08:24 Day 19 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 18. Write Your First Blog PostWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed.00:00 Introduction00:44 Chapter Overview03:15 Step 1: Create a Catchy Headline03:02 Step 2: Write The Outline09:56 Step 3: Edit Your Blog Post Draft11:06 Step 4: Promote Your Blog Post12:46 Day 18 Exercise14:07 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 17: Create Your Work with Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.00:00 Introduction00:46 Chapter 17: Create Your Work with Me Page02:02 Why You Need a Work With Me Page04:17 The Two Models: Talk First vs. Pay First05:38 Creating an Effective Talk First Page09:42 Creating a High Converting Pay First Page11:31 Exercise: Draft Your Work With Me Page13:17 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 16. Create Your About Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.00:00 Introduction00:44 Chapter 16. Day 16. Create your About Me page03:20 Step 1. Craft an introduction that draws readers in04:38 Step 2. Identify and empathize with visitors' struggles05:55 Step 3. Guide visitors to solve struggles07:18 Step 4. Establish credibility08:40 Step 5. End with a clear call to actionImplement the Blogging Syst

Send us a textChapter 15. Set Up Your Automated Prospect FunnelWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting up an automated welcome email, and crafting follow-up sequences. Learn how to turn cold traffic into loyal followers and scale your business effectively. Introduction Day 15. Set up your automated prospect funnel Creating Your First Lead Magnet Setting Up Your Automated Welcome Email Creating Your Automated Follow-Up Sequence Day 15 Exercise Day 15 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click h

Send us a textDesigning High Converting Landing Pages: Day 14 of Launch Your PlatformFor more books in the series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages.00:00 Introduction to Market Your Message00:44 Chapter 14: Design the Perfect Landing Page00:50 The Power of a Simple Landing Page01:52 Crafting High-Converting Landing Page

Send us a textFinding the Perfect Email Marketing Service: Essential Tips & Top ProvidersFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.00:00 Introduction to the Market Your Message Show00:44 Chapter 13: Select Your Email List Service00

Send us a textCreate Your First Lead Magnet: A Comprehensive 4-Step ProcessFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes.00:00 Introduction to the Market Your Message Show00:44 Chapter 12: Create Your First Lead Magnet01:26 The Power of Lead Magnets03:10 Steps to Create a High-Converting Lead Magnet08:46 Common Mistakes and Key Takeaways09:35 Day 12 Exercise: Designing

Send us a textFinding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and SystemeFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experience with transitioning to Kajabi and provides a detailed comparison of these platforms to help digital entrepreneurs select the best fit for their needs and budget. Key considerations include flexibility, integration, simplicity, cost, and scalability for different types of content creators.00:00 Introduction to the Market Your Message Show00:44 Choosing Your Website Hosting Platform01:49 Exploring Top Online Platforms04:26 Deep Dive into Kajabi05:42 Understanding Ghost06:49 System: The Affordable A

Send us a textCrafting Your Brand Story Homepage Using StoryBrand FrameworkFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.00:00 Introduction to Market Your Message00:47 Crafting Your Brand Story: The StoryBrand Framework03:08 Building an Effective Homepage05:52 Step-by-Step Guide to Creating Your Homepage09:18 Implementing Your Homepage Wireframe11:47 Day 10 Takeaways and Next StepsImpleme

Send us a textCreating Compelling Calls to Action on Your WebsiteFor more books in this series, go to: PlatformGrowthBooks.comThis episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.00:00 Introduction to Effective Calls to Action00:03 Historical Examples of Successful Calls to Action01:03 The Importance of a Clear Call to Action01:57 Crafting a Compelling Call to Action02:40 Comm

Send us a textConnecting with Your Audience: The Power of Empathy and Simplified SolutionsTo see more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.00:00 Introduction to the Market Your Message Show00:43 Chapter 8: The Big Three02:02 Understanding Audience Struggles02:26 Common Homepage Mistakes05:25 Ide

Send us a textCrafting Aspirational Headlines to Transform Your Personal BrandTo see more books in this series go to: PlatformGrowthBooks.comIn today's episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 7, 'Your Aspirational Headline,' from his book series, Your Message Matters. This chapter focuses on the power of aspirational headlines and provides a detailed guide on crafting compelling headlines that resonate with your audience's deepest desires. Using the story of DeBeers and other practical examples, Jonathan outlines five key steps: defining your ideal prospect, understanding their motivations, focusing on their transformation, promising value, and keeping the headline concise. Listeners are encouraged to brainstorm 20 aspirational headlines and refine them to boost conversions effectively.00:00 Introduction to Market Your Message00:43 Chapter 7: Your Aspirational Headline01:46 The Power of an Aspirational Headline02:06 Steps to Crafting an Aspiratio

Send us a textHow to Create Your Brand Logo: DIY, Outsourcing, and Hybrid MethodsTo see all books in this series go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility.00:00 Welcome to the Market Your Message Show00:43 Introduction to Chapter Six: Create Your Brand Logo02:27 DIY Logo Design: Quick and Cost-Effective04:34 Outsourcing Logo Design: Professional and Polished06:22 Hybrid Logo Design: Best of Both Worlds08:08 Evaluat