Entrepreneur 101

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Selected juicy excerpts from my book "Business Appetizers".

Sadly, many business people spend time, money and energy trying to improve their brands without even understanding what a "brand" really is.

If you don't have a content marketing plan, you're going to miss the boat. Carol explains what Content Marketing is and how you can benefit from it.

What if a customer says they want a certain thing, but you know that what they want is not what they need, and therefore if they buy it, they'll probably be unhappy?  What do you do?

How do you keep from getting depressed because nobody's paying attention to you and keep it all in balance and focus on the important things so you don't crash and burn?

You started your own business because you wanted to be on your own. Well, you made it! But you might be more "on your own" than you realize. Are you ready for that?

Resistance to what is good for you is a nasty part of you - of each of us - that won't ever end its quest to sabotage your efforts and squash your dreams.  Resistance will probably show up today, which means that you're going to have to be stubborn today.

Did you know that shorter and smaller can be better than longer and bigger?

We live our lives mired in details. We base most of our day-to-day decisions on details. But how often do we try to “zoom out” to look at the big picture?

OK, so this being-in-business-for-yourself thing is really exciting.  But… what if it doesn't work?  What if, for whatever reasons, your business goes into a tailspin and you crash and burn?  That could happen if you ignore list # 2.

Once you realize that you're an entrepreneur, you'll never be the same again.

It's not about the outcome. It's about the adventure. So let's question everything, break some rules, and tear down some old paradigms.