New Books In Language

We’ve never been in a more crowded marketplace, with more corporations shouting for our attention and custom. Yet this choice is an illusion, as detailed in Sold on Language: How Advertisers Talk to You and What This Says About You (Wiley, 2011). Using a battery of techniques, advertisers push us into recognising and ultimately choosing their brand. But forget crude commands to buy buy buy; advertisers are using sophisticated approaches which work with, not against, our cognitive abilities of memory, attention and language. Here is a book where the corporate and academic worlds meet head on. Julie Sedivy and Greg Carlson, both serious researchers in the cognitive and language sciences, exemplify and analyse the ways in which advertisers and political candidates target their market. Familiar techniques of branding and personalisation exploit linguistic features such as presupposition, implicature, metaphor, audience design, speech acts, sociolinguistic variation, and syntactic framing. But can an awareness o

Theo van Leeuwen comes to the academic discipline of social semiotics – the study of how meanings are conveyed – from his previous career as a film and TV producer. His interest in the makings of visual communication is hardly surprising. More surprising was his realisation that, after 10 years teaching and research in the field, he had little to say about the role of colour; a realisation that spurred the research presented in this book, The Language of Colour: An Introduction (Routledge, 2011). The use and meaning of colour has been debated by philosophers, artists and scientists for millennia, with distinct aspects being considered focal at different times: its symbolism, its role in yielding naturalism of representation, and its emotional force. Now, as van Leeuwen puts it, “colour has made a comeback”. Not only are all these different aspects of colour being exploited in communication, but they are being exploited over a wide range of contexts: fashion, web design, interior decoration, and so on. This

Over the last thirty years, Jonathon Green has established himself as a major figure in lexicography, specialising in English slang. During this time he has accumulated a database of over half a million citations for more than 100,000 words and phrases, and these are the basis for the vast, authoritative and widely acclaimed Green’s Dictionary of Slang (Hodder Education, 2010), winner of the Dartmouth Medal as the American Library Association’s ‘outstanding reference work of the year’. Slang’s definition is itself perhaps elusive, but to Green it is ‘counter-language’, by analogy with ‘counter-culture’, and possesses the same vivid qualities: it is irreverent, subversive and fun. It is, however, also important for what it tells us about how people live, interact and think, and is worthy of serious study. In this interview we do not attempt to summarise the A-Z of slang (nor even the C-F), but we do talk about slang’s relation to culture, the history of its lexicography, and the day-to-day work of its resear

In the preface to this book, Keith Gilyard describes his career as 30 years of roaming the areas of rhetoric, composition, sociolinguistics, creative writing, applied linguistics, education theory, literary study, history, and African American studies. That gives some impression of the range of topics covered in this compilation of selected highlights of his work, including several brand new contributions. He goes on to affirm that he is “not great in any of these fields”, but on this evidence he is being too modest. True to the Language Game: African American Discourse, Cultural Politics, and Pedagogy (Routledge, 2011) is an engaging, entertaining and challenging book. Moving from the author’s ‘disciplinary birth’ as a teacher of composition, through an overview of some of the language controversies in the US classroom, to his recent work in literary history, it serves as an introduction not only to Gilyard’s research and ideas but to those of many other educational, cultural and literary theorists. In thi

I favour any book that applies the logic of Wittgenstein to quotes from the Goon Show. (Often in linguistics the reverse is true.) So I was delighted to have the opportunity to talk to Debra Aarons (University of New South Wales) about her book Jokes and the Linguistic Mind (Routledge, 2011). Rather than being a work of ‘humour studies’, Jokes and the Linguistic Mind is essentially a broad and accessible introduction to modern linguistics. Debra Aarons has drawn upon her experience of teaching linguistics and her love of wordplay to present a multitude of examples that are both entertaining and illustrative of a vast range of linguistic topics, ranging from pragmatics to syntax to translation studies. In this interview, we discuss the potential insights that humour offers us into how we process language, and how we can exploit this in research. We also consider the language abilities of humorists, and how we create and enjoy jokes without analysis. Finally, we touch upon the tension between wordplay and ‘pr

“Every once in a while Nature gives us insight into the human condition by providing us with a unique case whose special properties illumine the species as a whole. Christopher is such an example.” Christopher has a startling talent for language learning, thrown into sharper relief by his concurrent disabilities. Autistic, apraxic, visuo-spatially impaired, and with a severely low non-verbal IQ, he has been feeding his linguistic fascination by collecting languages and has now mastered more than twenty. Neil Smith and his colleagues have been working with Christopher for over twenty years, and The Signs of a Savant: Language Against the Odds (Cambridge University Press, 2011) is their second to detail their work and Christopher’s progress, following on from The Mind of a Savant, published in 1995. The book documents Christopher’s experiences of learning British Sign Language. Like other languages, BSL has a full grammatical system on which its vocabulary hangs, but unlike spoken languages, it relies on phys

The human capacity for language is always cited as the or one of the cognitive capacities we have that separates us from non-human animals. And linguistics, at its most basic level, is the study of language as such – in the primary and usual case, how we manage the pairing of sounds with meanings to make such a thing as speech even possible. The standard view in linguistics today, introduced by Noam Chomsky in the 1950s, is that language is a biologically based cognitive capacity that develops in specific ways in all humans given the appropriate (usually acoustic) inputs. The end result is someone who speaks a natural language – such as English –and has reliable intuitions about what can and cannot correctly be said in that natural language. Peter Ludlow, John Evans Professor of Moral and Intellectual Philosophy at Northwestern University, examines a variety of controversial themes related to this model in his new book, The Philosophy of Generative Linguistics (Oxford University Press, 2011). What is the nat

In his new bookActing White: The Curious History of a Racial Slur (Thomas Dunne Books, 2010), former White House aide Ron Christie recounts the history of the pejorative term “acting white.” He traces its lineage from the present day through the Black Power movement back to Uncle Tom’s Cabin, unraveling a fascinating history in the process. In our interview, we talked about Ron’s experiences as an African-American Republican, his ambitious vow to eradicate the term “acting white,” and his hopes for the future of America’s African-American community. Read all about it, and more, in Christie’s thought-provoking new book. Please become a fan of “New Books in Public Policy” on Facebook, if you haven’t already. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many entries in our lexicon have an interesting history, but it’s very seldom the case that the currency of a phrase has global repercussions. In his book The ‘War on Terror’ Narrative (Oxford University Press, 2011), Adam Hodges makes a compelling case that the expression “War on Terror” became part of a political narrative that was sufficiently powerful to gain public support for at least two major wars. Hodges traces the characterisation of America’s “War on Terror” from George Bush’s first speeches after 9/11 all the way to the end his Presidency. He explores how the narrative grew to encompass Iraq as well as Afghanistan, and how systematically it was presented to the public. He considers how the pre-eminence of this narrative marginalised alternative world-views and shaped political debate, as well as influencing the public’s perception of reality. At the same time, his book is a theoretically sophisticated work of applied discourse analysis and a compelling exploration of the role of language in domes

In an enormously prolific writing and editing career, David Crystal has excelled in supplying volumes hitherto missing from the field: here a balanced and accessible introduction to general linguistics, there a lucid specialised textbook in an emerging field. With this memoir, Just a Phrase I’m Going Through: My Life in Language (Routledge, 2009), he fills another gap, and offers a vivid picture of the working life of a professional linguist. The book follows Crystal’s career across an enormous range of linguistic disciplines, from English usage through clinical linguistics and on into semantic Web indexing. It also describes the many other channels along which Crystal’s enthusiasm for language has run – reconstructing the speech sounds of Shakespeare for the stage, presenting the case for endangered languages, and doing battle with the forces of ‘linguistic purism’ on the radio. I talk with Crystal about his motivation for writing a memoir, the challenges of applied linguistics, and the unpredictable futur

Isn’t it odd how the golden age of correct language always seems to be around the time that its speaker was in high school, and that language has been going to the dogs ever since? Such is the anguish of declinists the world over, pushing the commercial success of language-bashing stocking fillers. But what’s the real reason that we get hung up on greengrocers’ apostrophes and the superiority of certain language forms over others? Robert Lane Greene‘s premise is that for those who hold up the standardised variety as the one true voice, the authority of the prestige language is not about words and rules, but about the perceived superiority of the people who use it. Hand-wringing over glottal stops and ‘ain’t’ contractions obscures attempts to define ‘us’ and distance ‘them’, and is a tool to support class, ethnic, or national prejudices. Lane’s new book You Are What You Speak: Grammar Grouches, Language Laws and the Politics of Identity (Delacorte Press, 2011) gives an overview of these traits and then focu