Mastering The Business Of Yoga

This week on the podcast I am joined by Eddie Arpin. Eddie has been helping people achieve their goals through technology for over 15 years. He is currently helping thousands of wellness and fitness business owners as a co-founder of OfferingTree. OfferingTree is an all-in-one software platform that takes the headache out of running your business. Eddie loves to help people who are new to OfferingTree solve their tech problems and set them up for success so they can focus on growing professionally and helping their students and clients. In this episode, Eddie shares the journey of creating OfferingTree and what it has been like to build a software company over the years, why it's important for yoga teachers to have a comprehensive, functional software, how OfferingTree is supporting yoga teachers and wellness entrepreneurs, business lessons he's learned through his career, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-p

This week on the podcast I am joined by Jaffer Hussain. Jaffer is a yoga teacher based out of Toronto, Canada who teaches in person classes and has his own online membership. Jaffer came on the podcast in June 2021 to share how he created a unique yoga membership offering audio classes, and now more than 2 years later he's back to share what he's been up to and how his business has evolved. One of the biggest additions that Jaffer has made to his offerings over the last few years has been to provide mentorship to other yoga teachers. In this episode, we talk about yoga teacher mentorship and why having a mentor can benefit both the quality of your teaching and your business, as well as tips to avoid burnout, business lessons and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but

This week on the podcast I am joined by Dania Valladares. Dania is the co-founder and CEO of CoachPals. Dania's love for science and yoga led her to discover her passion of using technology to make an impact on people's health and wellbeing. As a computer scientist, mother, and human being, Dania is committed to developing innovative features and leverage cutting-edge technology to support an environment that focuses on empowering valuable connections, on making wellness services and products available and discoverable to those who need it, and rewarding supportive and inspiring communities of individuals. This is what CoachPals is all about! In this episode of the podcast, Dania shares where the idea for CoachPals came from, what it's been like building a software platform that is essentially a social media platform and what she's learned through the process. We also discuss the importance of networking in the yoga industry, why it's important as an entrepreneur, how CoachPals is changing the game for yoga t

This week on the podcast I am joined by Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned to be a hippy again). Over the last 10+ years, Tad has become one of the first, full-time ‘conscious business’ marketing coaches (for hippies) and created a business where he could share that marketing can feel good. You don't have to choose between marketing that works but feels awful, or marketing that feels good, but doesn't work! In this episode of the podcast, Tad shares his philosophies around marketing and how we can develop marketing strategies and pricing in our business that truly feel good. We also talk about point of view marketing genius, how to achieve this in our business, some of the biggest business lessons that Tad has learned throughout his career, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supportin

This week on the podcast I am joined by Crystal Gray. Crystal supports women in developing a daily yoga and spiritual practice to help them navigate transitional times of life. She's been teaching yoga for almost 18 years and has owned a yoga studio, but now focuses on supporting women with online courses and group coaching as well as in-person events on her 20 acre organic vegetable farm and retreats! In this episode of the podcast, we're talking about why our personal yoga practice is the foundation of any successful yoga business, and how having this daily practice, in whatever form that it shows up in, can help yoga teachers gain confidence and teach from a more authentic place. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing sp

This week on the podcast I'm joined by Denise Vernieri. Denise is a former educator with a Masters in English Literature and Writing, turned multi-6- figure business coach helping other soul-driven entrepreneurs, like coaches, yoga teachers, and wellness practitioners, create businesses in alignment with their purpose and vision of impact while working with their soul-aligned clients. She's wildly passionate about helping soulful entrepreneurs build real wealth, lead movements and create legacies while living a lifestyle that makes them feel wildly fulfilled. In this episode of the podcast, Denise shares her journey creating a successful business, including the business lessons that she's learned as an entrepreneur. We also discuss the power of word of mouth marketing, including what it is and how you can use it in your yoga business to get more clients and make more revenue, and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online

This week on the podcast I am joined by Ali Reina. Ali's yoga journey began in 2014 when she took a yoga class to help prepare her body physically for a half marathon but was amazed how yoga provided her the mind-body-soul connection that alleviated any worries and anxieties that she brought to the mat. A chronic health diagnosis a year later limited her physically as she was unable to exercise in the same way. Gentle yoga classes were the only types of exercise that she was able to do, and for her, yoga became a critical part of her healing journey and lifestyle change. A classroom teacher for 11 years, Ali decided to follow a new path in teaching others about the mind-body connection yoga has to offer. She received her 200-hour Yoga Teacher Training and is also certified in Yin Yoga, Chair Yoga, and Yoga Nidra. She created her business, Gentle Waves Yoga, in 2021 to educate others on the awareness of and experience the benefits of the gentler styles of yoga, especially for those with chronic health conditio

This week on the podcast I am joined by Helen Johnson. Helen is a Yoga teacher, studio owner and Registered Nurse. She creates specialized programs to support people through pregnancy, birth and the early years of being a parent, drawing on her experience as a health professional and a mom. Helen is passionate about designing and delivering meaningful programs that are based on experiential and scientific evidence. In this episode of the podcast, we are talking all about program trials and how to use them to create amazing yoga programs. Helen shares what a program trial is, how to use it to create successful and full yoga programs, the benefits of doing programs vs. drop-in classes, and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree

This week on the podcast we are joined by Nyk Danu! Nyk is a certified Yoga therapist, who's specialty is back pain and anxiety relief. She is a Yin Yoga teacher trainer and Yoga business mentor with a mission to help Yoga teachers thrive and be of service while impacting their community. Nyk is back on M.B.Om to talk all about niching! Her approach to niching is a bit different than what you may have heard before, as she approaches niching from a heart-centered perspective. In this episode, Nyk shares with us why her approach to niching is unique, how we can approach niching from a heart-centered perspective, how to implement this in our yoga businesses, why it's important, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing

This week on the podcast I am joined by Jackie Murphy. A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them effective marketing, sales and business foundation strategy. In this episode, we're diving into studio ownership and what Jackie learned through her years as a yoga studio owner, as well as tips for how to develop an entrepreneurial mindset that will help you thrive in your yoga business. Jackie also shares the top business lessons that she's learned in her career and more! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not on

This week on the podcast I am joined by Andrea Liebross. Andrea is an author, certified business and life coach, and host of the Time to Level Up podcast. She’s known for helping high-achieving entrepreneurs make the shift from overwhelm to freedom so they stop thinking small and start thinking big. Through her work, she guides her clients to create their own secret sauce for success by combining two ingredients - the right mindset and solid systems. In this episode of the podcast we are talking about tips for shifting from overwhelm to freedom, how to let go of the hustle mindset in a world that praises being busy, Andrea's secret sauce for shifting your mindset and finding success without overwhelm, business lessons that she's learned in her career and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not

We're back for a brand new season of the podcast! I'm kicking off the new season with a life update and Q&A episode. I'm sharing what I've been up to over the last couple of months, how things have been going personally and professionally, and then diving into some of the most common questions that I've been getting asked recently. We're talking about how to find great people to work with, how to manage a team, money mindset and how to ask for more money, how to get more people into your yoga classes, and much more. I'm also giving you an overview of what to expect in this upcoming season of the show! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This week on the podcast we are talking about boundaries! Setting boundaries and sticking to them can be so challenging as yoga teachers and yoga business owners, but it's also one of the most important things that we need to do to create sustainable yoga businesses. In this episode, we discuss what a boundary is, what types of boundaries show up in our businesses, how to go about setting boundaries and sticking to them, why they are important for us, and much more.  Enjoy!  This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. *This episode originally aired April 2022

This week on the podcast I am joined by Amy Roeher from The Yoga Hut! Amy is a yoga teacher with a small backyard yoga studio and an online membership platform, an Ayurvedic Wellness Consultant, and an AirBnb host.   In this episode, Amy shares how she has been building her business over the last few years, and then how she pivoted and diversified her yoga business when the pandemic hit. She talks about how having multiple income streams has benefited her over the last year, how she's been able to juggle it all, what she's learned through the process, and much more!   Enjoy! --- This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.    *This episode originally aired

This week on the podcast I am joined by Stephanie Mitchell from The Rolling Mat! Stephanie is a corporate yoga teacher who creates corporate wellness programs in Atlanta, GA. In this episode, Stephanie shares her story as a yoga teacher, why she decided to focus her niche on corporate yoga and wellness, business lessons she's learned about corporate yoga, and how you can get started with your own corporate yoga business! Enjoy! This episode is brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and

This week on the podcast I am joined by Katie Arnold. Katie is an RYT-200 vinyasa and restorative-based yoga and meditation instructor helping women reconnect with themselves and stress less through movement and mindset practices. After years of burning the candle at both ends, she discovered the five habits that helped her reconnect with herself every single time. These 5 components of connection are mindful movement. meditation, self-care, journaling, and community. In this episode of the podcast, we are diving into these 5 components of connection, and talking practically about how to apply them to life and business.  Enjoy!  This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeri

This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado's second time on the podcast and it was so fun to have her back on to talk all about workshops! In this episode, Mado shares her 3 keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that sell out and wow your students! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom *This episode originally aired in August 2021 

This week on the podcast I am joined by Nyk Danu. Nyk is a yoga business consultant, a yin yoga trainer, and a yoga therapist. She is also equally as passionate as I am about yoga teachers having websites that are functional and efficient! This week on the podcast we are diving into 5 mistakes yoga teachers make on their websites, and what to do instead. By the end of this episode, you will understand how to create a website that stands out, speaks to your target audience, and gets people to take action and book a class with you. Enjoy! ----- This episode of the podcast is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can create a website in minutes with email marketing tools to collect email addresses allowing you to send newsletters and automated emails to your subscribers. It all works s

This week on the podcast I am joined by Ashley Zuberi from Inhale Thrive. Ashley trains and mentors yoga teachers to create thriving independent yoga businesses. As a full-time yoga teacher with a former professional career in marketing for yoga companies and experience developing and leading teacher trainings across the US, Ashley uniquely understands how to blend the spirit of yoga with the realities of business.   In this week's episode, Ashley shares some of the online platforms teachers can use to offer their classes online, as well as what you need to film your classes and why it’s important to keep things simple and match your knowledge level with your technology.   Enjoy!   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pr

This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them. On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying "no" to the things we think we should be doing in our businesses but aren't serving us. Brit also goes through my MBTI personality type - ENJF - and gives some examples of the type of marketing that ENFJ's (like me!) should be doing in their businesses. This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I've seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.