Brand You Personal Branding

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work! Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here: Download Joy’s Power Words list » I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you. Connect with Joy at her website here: joycapps.com https://www.joycapps.com/180-power-words   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses. Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams. Free Masterclass: How to Become An Author *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept. Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson.  He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/. A few questions I asked Chad during this interview: How did you find yourself in the book-publishing industry? If you had to narrow down what publishers are looking for to three things, what would they be? I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one? How do writers pitch their book idea to publishers? What goes into a book proposal?

One of the most frequent questions I get is “How do you start an email list from scratch?” Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account. The email should read like this: SUBJECT: this may not be for you, but... Hey [name], I’m writing some articles about [topic] and thought you might be interested! Can I pass some stuff along to you? [your name] Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore. What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below: SUBJECT: two quick questions! Hi [name], Awesome! Really quick, I have two questions: What’s your biggest question about [

“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right. What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets: What you don’t know how to do What you don’t have time to do What you hate to do What only YOU can do She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer. If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview. Resources From This Episode: The Priority VA Team Building Assessment Follow Trivinia Barber: Twitter Facebook Instagram PriorityVA   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives,

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters.  Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit. The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares: The #1 key to unlocking your powerful network (without being cheesy or fake) A 10-step method to create your own personal mission statement Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability The counter-intuitive method to increase your income (without quitting your job) Little-known secrets to convert your under-performing team to a powerful dream team The fastest, safest way to deal with the difficult people in your life Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today. Get Sta

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.  I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including: Why did you want to start a copywriting company for recruiting? What would you tell other copywriters who want to find an industry niche? How do you market a niche copywriting business?  Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life. Today's Resource As Mentioned On the Episode: Katrina's "Free Job Rewrite" Workbook Follow Katrina Kibben: Twitter: @katrinakibben Instagram: @katrinakibben LinkedIn: https://www.linkedin.com/in/katrinakibben/ *** EPISODE CREDITS: If

Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that’s not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too: #1. The Perfect Testing Site = Harsh Environments #2. How Much Practice Is Enough? #3. Everyone Feels Like A Miserable Failure At Times. Everyone. #4. When No One Realizes Your Breakthrough is A Breakthrough #5. Strapped A Canoe … On The Plane?? Live Launch Lab » Follow me on Instagram here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow thei

Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years.  For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you. My marriage of 12 years fell apart 3.5 years ago. You can read the entire post here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Those who use email marketing the right way often make out like bandits. Email marketing is agile, fun, enhances your other writing, and increases response. You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases. I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mikekimworkshops.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Hero banner: with headline, sub-head, and buy button “As trusted by” logos Copy: objection-busting and / or unique selling proposition Face of the brand: either picture or video with copy So, What Is [Product Name]? How Does [Product] Work? Who is [Product] For? Who is [Product] NOT For? FAQ’s / “Will This Work For Me?” Testimonials Guarantee Bonuses Buying Options (usually 3 packages) For more copywriting tips go to: writegreatcopy.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content. In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements. I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages. You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch. I'm fleshing out the entire process of how I write a launch in a new free series at writegreatcopy.com Register and you'll get access to some videos and trainings I'm doing, and exclusive access to some opportunities to have me work with you on your launch copy in the next few weeks. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template. This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes. Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching.  If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my favorite copywriting resources) then go to writegreatcopy.com and sign up.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

“In a personal brand, the messenger is often more important than the message.” One of the most underrated and overlooked pieces of marketing content you can create is this very episode! In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different? Probably not. So why do you follow that person over, say, someone else? It’s because of the way you feel about them. It’s because there’s some level of connection or commonality, and that’s exactly what doing a “7 Things You May Not Know About Me” post does for you. I often use this kind of content in new settings like group coaching days or mastermind sessions to build rapport and pick up on interesting things about people that might be used in their marketing. For this episode, I selected these topics (and you’ll hear my answers to each): Favorite food Nickname as a kid First job Best travel story Fami

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including: How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network How they navigate price increases and changes in market positioning How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all. For more on Kay and Shi: Visit their website Follow @KayandShi on Instagram Tune into their podcast,

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you'll hear how my own financial negligence completely cleaned me out and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances. We talk about the "Profit First" plan and the process by which Jess led me to create systems, gather facts, and then plan my profit strategy. I often joke that I'd let every other contractor I hire go before losing Jess and her team, and it's actually very true.  If you struggle AT ALL with finances in your business, i.e. budgeting, payroll, taxes -- anything -- please listen to this interview. The Bottom Line CPA: thebottomlinecpa.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you: Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how I was inspired to return to my roots in commission-based incentives. You can’t save your way to wealth. I spent more money to keep my business running during this time period, and it made more money because of it. You’re being hired to either put out a fire or fan a flame. Remember this analogy! It will be of use to you when having conversations with potential clients. Telling is not selling. If all you do is tell, you aren’t having a conversation, you’re giving a lecture. There are fans, and there are people who

As you may know, video is one of the fastest growing marketing channels out there right now.  Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video?  In this solo episode, I take a few minutes to share how I got my start doing video: Start Big Go Small Start Strong You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what I learned from comedian Chris Rock about creating a bigger personality that people can connect with. Looking for tools? Visit My Resources Page Here »   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emerald