Brand You Personal Branding

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through: The importance of starting small Focus on the 3 S’s: speakers, sponsors, and seats How to create a digital marketing plan for a live event The power of personally reaching out and inviting people How to market smaller live events that happen more frequently The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing. Resources: The Lead Machine: The Small Business Guide to Digital Marketing The Agents of Change podcast Connect with Mike: https://

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about: How she got into copywriting The steps she took to put herself out there and show her personality The process she goes through when she starts working with a client What it looks like for her to write with a client’s voice   Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.   Resources: Kira’s website The Copywriter Club Brand You Course videos on preview   Connect with Mike: https://mikekim.com/ Instagram - 

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:   1. They've got the wrong things on their calendars. 2. They haven't learned the next critical skill. 3. They're not clear on their anchor offer. 4. They're not getting paid for the same product or service more than once. 5. They're creating the wrong content for the wrong people. 6. They don't know their numbers. 7. They don't have a true product suite.   To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:   1. Tweet several quotes over 2 weeks. 2. Review which quotes got the greatest engagement. 3. Create an Instagram graphic of that quote. 4. Create a Facebook post of that quote. 5. Write a blog post that features that quote. 6. Send my e

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:   • What intellectual property in general, and trademarks and copyrights specifically, are. • Why and when we would want to call an intellectual property attorney. • The key differences between planners, procrastinators, and panickers. • The best plan to follow in protecting our intellectual property.   If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.   Resources mentioned in the episode: US Patent and Trademark Office: https://www.uspto.gov/ Domain name checker: https://www.namecheckr.com/ Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com   Connect w

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach. In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:   #1. The importance of creating and reposting great content. #2. The power of shout outs and connecting with people on social media. #3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.   Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.   Link to Zach’s Instagram: https://w

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.   In today’s episode, he talks about: • Picking an audience and a topic—why it’s better to be a steak house than a buffet. • Validating your niche before getting into the marketplace. • Transitioning to a new market. • What you need to start out in the professional speaking world. • How to know how much to charge, and when it’s okay to speak for free. • Building a brand beyond the stage.   If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.   Resources: -The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:   #1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content. #2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.   Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are: #1. Personal story. #2. Personal philosophy. #3. Lifestyle posts. #4. Sharing authority. #5. Results and training. #

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:   #1. Determine the exact amount of money you want. #2. Determine exactly what you intend to give in return. #3. Have a definite date. #4. Have a definite plan. #5. Wrap all this up into a clear, concise statement. #6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.   It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves wi

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about: #1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets. #2. The index card challenge. #3. The difference between partnering, collaborating, and mentoring. #4. Tithing: the 10% that always hurts. I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way. Resources: The Missing Chapters: An Epilogue to Think and Grow Rich Paul’s free training on Think and Grow R

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. Tell me what your business is about. #2. Tell me when to expect certain pieces of content. #3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list). #4. Tell me what content to engage in first (i.e. specific blog posts). #5. Then tell me your personal story and invite me to take a next step. I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.   *** EPISODE CREDITS: If you like

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started:    #1. How to create a gap between campaigns.  There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do.  #2. The difference between ripples and waves  Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond.  #3. Past annual marketing campaigns  I also give some examples from my own experiences, both of starting off in the p

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip.  Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year. Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in. We discuss everything from how to write delightful emails, how to random ideas such as: If you find that the grass is often greener, it’s time to buy some fertilizer. Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV. Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and N

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn: How she defines story in relation to communicating data How to transform numbers into inspirational narratives to drive action and get results Storytelling techniques to make your data come to life A Data Point of View (DataPOV): what it is, why you need it and how to craft one Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biote

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more “cupcakes” You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.   Links From Today’s Episode: CopyProof Workshop in San Diego (2/27-28) Lauren Davis, on Instagram Nick Cavuoto, on microcontent Geoff Kullman, on copywriting RocketFuel (book)   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics. Mary’s Resources: Free Training on How To Host A Signature Fundraising Event 7 Step Roadmap To Get Fully Funded Fundraising Freedom (book) Fundraising Freedom Podcast   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at h

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less. Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life. Susie’s Resources: Listen, Learn Love (book)   Connect With Susie Miller Online: Web: susiemiller.com Instagram: @susiemiller5   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being. A few things I’ve learned about gratitude: Gratitude is a skill, and skills can be learned. When it comes to gratitude, small is the new big. Gratitude removes you from the trance of unworthiness. Gratitude moves you away from I-ing and My-ing. Gratitude allows us to change the inner thermostat. A few books that have really helped me on this journey: The Big Leap, by Gay Hendricks Radical Acceptance, by Tara Brach For more information on my CopyProof workshop: mikekimworkshops.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more a

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being: Sleep Nutrition Movement Rest Nature These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina. Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!   Resources: Three Steps To A Better Morning [guide] How to Fight Anxiety while Networking [guide]   Connect with Kristina Hoyer online: Web: mshoyer.com Instagram: @ms_hoyer   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame. Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness. Connect with Tony online: Web: tonyhortonlife.com Instagram: @tonyshorton Twitter: @Tony_Horton Tony Horton on YouTube   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things. These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand. Personal story Platform Positioning Product Pricing Pitch Partners One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.   Resources: Watch and Subscribe on my YouTube channel » Download the slides from my talk here »   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, la