Brand You Personal Branding

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, minimalistic) Dress the way I want to be photographed   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work. Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked. Tune into this episode and you'll hear about how I implemented what Mark shared with me, earned five-figures on a summit at just $67 per purchase, and what it did for my business.  RESOURCES: Puerto Rico Masterminds The Virtual Summit Podcast Virtual Summit Software EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podca

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals,  or what it really takes to land a book deal then this episode is for you. Karen’s Resources: strategicbookcoach.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found in their systems, and Kate pulls back the curtain to show you: Automate: done by apps Delegate: done by people Batch: done by you, the content creator The single most time-saving app that Kate uses (Text Expander) and so much more This episode is a must-see for anyone who set a strong foundation to scale their business. Kate’s Entire Podcast, Season 2 on Systems: https://www.eofire.com/creating-systems-for-your-business/   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors cre

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp. You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites. RESOURCES BY ROBBY FOWLER: Robby’s website: robbyf.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/  

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES BY PAUL KLEIN: The Pricing Is Positioning Podcast with Paul Klein The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services. Get the Roadmap here EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego. You'll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him. I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you. Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities. Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership. One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think. When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon. We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique. Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve.  We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life. Check Jeff out online here: goinswriter.com The Portfolio Life Podcast

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource? In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors. Looking To Start A Side-Hustle? Join my Brand You Bootcamp for some of my best training on how to build a personal brand business. mikekim.com/start

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome. Looking to start a side-hustle? Join my Brand You Bootcamp here: This is a FREE 15-day bootcamp to help you START a personal brand business. How to get started as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to "spend money to make money" How to position yourself as an authority, even if you're just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demograph

We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey.  1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Experiment with various income streams. 4. Create predictable income for your first 3 months. 5. Get mentored by those that have actually done it. Looking to get started? Join my Brand You Bootcamp here: mikekim.com/start Today's shownotes: mikekim.com/mks22  

There’s a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: “How much money do I need to make a successful pivot?” In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time. Want to Start A Personal Brand Business? Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here: mikekim.com/start EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers. In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City. Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work. FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment celinalee.co/steps EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is. Introducing The Three You’s: The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.   The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”   The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You w

“Be thankful for what you have.” We’ve all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain. Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I’m all for encouragement and positive reinforcement, but we can’t deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn’t going anywhere. Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation? In this episode you’ll learn about the “Sadistic Selfie” -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creatin

You may have heard of the idea of “practicing gratitude” - but how do you actually do it? One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware. I’ve journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way. Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks: Morning Journaling: Write 3 things I’m grateful for. Write 3 things that would make today great (things you can control). Write 3 personal affirmations. To keep things fresh, I use 4 sub-categories when documenting what I’m grateful for: An old relationship or friendship that helped you An opportunity, current or past Somet

Experiencing pain, loss, or grief sucks (that’s an understatement), yet it’s a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.   Pain + Reflection = Progress   One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can’t reflect on their pain while they are going through it. They focus so much on the pain that they aren’t able to consider what is happening, why they ended up in this situation, or how they are processing the pain.   Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it’s too painful to go back and address the core issue.   Here are 5 things I’ve learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress:   Go to the pain rather than avoiding it. Write a psalm to God. Just do the next right