Course Building Secrets Podcast

In this episode, Tara reveals a fundamental shift every expert must make to scale their business—it's not about you; it's about guiding your customers through their transformation. As experts, we often focus on showcasing our knowledge and authority, but once a customer steps into your ecosystem, the focus must shift to their journey and success.✨ What You'll Learn in This Episode:Why your expertise should serve as a tool, not the focus.How to transition from being the "expert on stage" to the "guide by the side."Strategies to package your knowledge into offers that prioritize customer outcomes.How to create a customer journey that leads to transformation and retention.⏱️ Chapters: 00:00 – Why It's Not About You01:17 – When Expertise Should Shine (And When It Shouldn't)03:06 – Designing Offers for the Customer Journey06:33 – Simplifying Your Framework to Match Client Needs11:05 – The Power of Guiding Instead of Overwhelming13:47 – How to Build Scalable Offers That Focus on Client Results