The Elastic Brand

The Elastic Brand

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Sinopsis

The Elastic Brand is a podcast which explores the art of creating outstanding brand identities for a digital world. On the show well take a deep dive into what digital brand design actually means, current best practices, ways these can be improved upon in the future and how best to communicate implementation with clients. Guests will include some of the industries leading brand and digital designers.

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Episodios

  • S3 Ep6 Gavin Strange on passion projects, creativity and inspiration

    S3 Ep6 Gavin Strange on passion projects, creativity and inspiration
    28/02/2020 Duración: 01h12min

    In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night. In the show Gavin and Liz talk about: - Gavin’s roots in the design industry - Gavin’s recent passion projects - Branding passion projects - Where he finds inspiration - His processes for different projects - Working on multiple passion projects at once - Connecting with subject matter - Finding fearlessness in your work - Films, music and art inspiration - The complexities of creativity

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  • Naomi White on creating brands for social-good businesses

    Naomi White on creating brands for social-good businesses
    20/02/2020 Duración: 01h06min

    In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations. In the show Naomi and Liz talk about: - Redesigning the Branded by Naomi website - What makes a social-good business - Challenges working with charities and social-good organisations - Naomi’s brand design process - Branded by Naomi’s most recent projects - Favourite projects that Naomi has worked on - Naomi’s favourite brands

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